Frankie Flack


Editor’s note: Talking Biz 2 is starting a new feature, a column by a top-level public relations person in New York who deals with business journalists every day. We have granted him anonymity — we have agreed on the pseudonym Frankie Flack — so he can be open and honest about his relationships with business journalists.

You have been warned.



Latest Stories by Frankie Flack

  • Frankie Flack: Lies, damn lies, statistics and business journalism

    If you’re a business reporter and don’t love numbers, I don’t want anything to do with you. I love selling stories with facts and figures a lot more than I like selling sizzle. Show me market share or same-store sales or margins data, and I’ll go to town. In contrast, today’s great profile of a

  • Frankie Flack: Pack journalism invades business journalism

    So last month, I was taking a short mental health break (flacking, believe it or not, can be draining at times), and I ran across a weird little story at Gizmodo about a company that will take your ultrasound and, using 3-D printing, create a life-size replica of your fetus. The story wasn’t, strictly speaking,

  • Frankie Flack: Why commentary is killing business journalism

    So last week, the Washington Post’s Ezra Klein, wunderkid (apparently, when writing about Ezra, there is a rule you must use the term “wunderkid”), walked away from the newspaper to create his own digital property. But Ezra is hardly an original; his departure lagged that of Walter Mossberg‘s decision to flee the confines of The

  • Frankie Flack: Why I hate sites such as Seeking Alpha

    A lot of business reporters are assholes. I’m not sure there are more assholes per capita in business journalism, but, by virtue of the job, they can be pretty high profile. It’s clear that a lot of those folks get their jollies from seeing share prices swing up or down (mostly down). But I respect

  • Frankie Flack: Winning after the verdict

    Last week the Columbia Journalism Review published a brief story about how various industry publications wrote notably different news pieces based on one press release. The stories centered around a lawsuit between the Motion Picture Association of America (MPAA) and Hotfile, which is described in the piece as “a cyberlocker service that lets users upload

  • Frankie Flack: Protecting milliseconds in the lockup room

    CNBC has a lengthy and fascinating report online Tuesday about that some traders in Chicago somehow received word about the Federal Reserve Board’s announcement last week that it would not be scaling back its support of the economy.  The investigation centers around a matter of milliseconds where traders were able to move large amounts of