Editor’s note: Talking Biz 2 is starting a new feature, a column by a top-level public relations person in New York who deals with business journalists every day. We have granted him anonymity — we have agreed on the pseudonym Frankie Flack — so he can be open and honest about his relationships with business journalists.

You have been warned.

Latest Stories by Frankie Flack

• Frankie Flack: The comedy of PR and media conversations

  In the great comedy sketch “Who’s on First” two comedians, Bud Abbott and Lou Costello, go back and forth in a wonderfully written piece where the two performers struggle to understand the names of the players on a St. Louis baseball team. Hearing the patient Costello inform a confused and irritated Costello the names of

• Getting lit up: How PR people become the story

  Every now and then my email will suddenly become inundated with emails from friends and colleagues in the PR industry all emailing me one story.  Before evening opening any one of these notes I know exactly what the content of the story will be — a story featuring some PR person doing something stupid. Sometimes

• Frankie Flack: In a crisis, focus on those affected, not the biz media

  Given the events of last week, it seems appropriate to spend some time discussing communications principles in the time of a crisis for a business. There are a number of ways to define a crisis, and in fact, there are many divergent views on how best to handle a corporate crisis from a PR perspective.

• Frankie Flack: Running away from Mr. Draper

  The return of “Mad Men” last night spurred my thinking about the history of public relations. As I watched the show, and the continuing growth of the fictional agency Sterling Cooper Draper Price, it occurred to me how the public relations industry back then was so young and that the power of PR was still

• Fankie Flack: PR, Wikipedia and the business journalist

  Last week I noticed an article in PR Week, a public relations trade magazine, that the ongoing debate over PR and Wikipedia has again reared its ugly head. This site has become a fascinating, perplexing and aggravating focus of the PR industry as its open-source basis creates functional and ethical problems for our industry. For

• Frankie Flack: How did I get this terrible pitch?

  A few weeks ago I used this column to complain about how marketing fundamentals were invading the public relations field and eroding media relations basics.  New tools for a new era of engagement has had a sweeping impact on the public relations field. While I firmly believe that this new way of thinking has been