Tag Archives: The Economist

Economist launches tablet version

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Lauren Indvik of Mashable reports that The Economist rolled out its tablet version on Tuesday.

Indvik writes, “The newsweekly joins Sports Illustrated and Time in its multi-platform subscription offering, which enables readers to access all versions of The Economist, including its print, smartphone, tablet, audio and web editions, for a single rate. (Prices vary by region).

“A digital-only option is also available for $29 per quarter, or $110 per month. Single issues on iPad and Android tablets can be purchased for $5.99, £3.99, or €5.40, depending on your region. Access to the editor’s weekly selection of six ‘must-read’ articles is available for free.

“‘We want our readers to be able to read us wherever and however they want, and we will continue to develop for platforms and mobile devices capable of delivering the unique Economist weekly reading experience, free from distractions,’ says Oscar Grut, managing director of digital editions at The Economist.”

Read more here.

The Economist launches Android app

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The Economist launched an application for Android phones on Tuesday, and Cameron Summerson of AndroidPolice.com has a review.

Summerson writes, “This app differs a bit from other publication based apps, as the download is free, and offers free access to editor’s highlights — no subscription required. Naturally, if you are already a subscriber, you can access full cover-to-cover versions of the magazine, download them for offline viewing, switch between reading and listening, and access/download previous issues.

“The Economist app also utilizes in-app purchases for people who only want occasional access. If you see an edition of the mag that you’re interested in, simply grab your device and buy it — no need to buy a full subscription. If you later decide that you want a full subscription, you can buy directly from within the app, too.

“The Economist is available now in the Android Market.”

Read more here.

Strong numbers from The Economist

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Roy Greenslade of MediaGuardian reports Tuesday on the strong performance from The Economist.

Greenslade writes, “According to its results for the year ended 31 March 2011, the publisher of The Economist enjoyed another record operating profit. It was up 10% to £63m, with revenue up 9% to £347m.

“Indeed, all its numbers look good. The dividend is up. Advertising increased by 15%. Print circulation grew by 4% to 1,473,939 (UK sales were up 11% to 210,204).

“There has been digital success too. Since launching in November, its iPad and iPhone apps have been downloaded around 2m times. Online traffic has risen, with visits up 39% on the year before.

“The group also reports that the Economist Intelligence Unit has increased revenue while its north American and Asian businesses have improved their performances.”

Read more here.

How The Economist engages readers

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Marketwatch.com media columnist Jon Friedman interviewed Paul Rossi, managing director of The Economist in the Americas, about how the magazine attracts readers.

Bloomberg Businessweek ad pages up 49 percent in first quarter

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Bloomberg Businessweek saw a 49 percent increase in advertising pages in the first three months of the year, according to data released Wednesday by the Publisher’s Information Bureau.

Its ad revenue rose 65 percent to $46.2 million for the quarter, easily the best performance among the business magazines.

Fast Company and Wired magazine also posted double-digit gains in the first quarter. Fast Company reported a 20 percent increase in ad pages and a 24.7 percent increase in ad revenue to $7.9 million. Wired’s ad pages rose 41.3 percent, and its ad revenue rose 55.8 percent to 19.1 million.

Bloomberg Businessweek increased its share of the advertising market among The Economist, Fortune and Forbes, gaining 6.7 points, while the other three magazines posted declines in share.

In April 2010, Bloomberg Businessweek relaunched with a new design and a complete rethinking of the newsweekly format.  The magazine has increased the number of issues it publishes each year from 47 to 50 and increased the number of editorial pages by 20 percent.

“While our competitors have had to retrench, Bloomberg Businessweek has been opening new sales offices, hiring top talent, and adding new products and platforms to offer advertisers engaging ways to reach our audience,” said Hugh Wiley, publisher of Bloomberg Businessweek in a statement. “Our first quarter results are proof positive that advertisers have embraced our redesign and that our continued investment in the brand is paying off.”

The magazine will announce a new iPad app this month.

Among its competitive set, which collectively posted a 6 percent increase in pages, Bloomberg Businessweek far outpaced The Economist, which posted a 4 percent increase, and Forbes and Fortune, which fell 10 percent and 5 percent respectively.

Forbes reported a 4.4 percent decline in ad revenue to $44.8 million, while Fortune’s ad revenue rose slightly in the quarter to $33.7 million. The Economist’s ad revenue rose 7.6 percent to $30.5 million.

See all of the magazine data here.

Economist hires firm to help it sell subscriptions

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The Economist has hired Havas Digital to help it sell print, digital and iPad subscriptions, reports Kunur Patel of Advertising Age.

Patel writes, “It remains to be seen whether The Economist is moving toward accepting Apple’s terms for iPad subscriptions. When Apple introduced its iPad subscriptions system in February, many publishers balked, considering hurdles to gathering subscriber data and Apple scooping 30% of revenue. Popular Science was one publication to test the new system and has so far sold more than 10,000 iPad subscriptions

“So far The Economist is not selling subscriptions through Apple’s App Store under the plan Apple announced in February. Havas Digital declined comment on the matter. The Economist wasn’t able to comment immediately on deadline.

“Publishers, including The New York Times, have recently been testing digital subscriptions in attempts to cull new revenue streams. Right now, The Economist charges $110 for its digital subscription, which includes access to all online, mobile and iPad content. An annual print-plus-digital subscription goes for $127.”

Read more here.

The most influential business news organizations

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Reuters ranks No. 3, The Wall Street Journal No. 4 and Bloomberg News No. 5 in a ranking of news organizations who have had their reporting cited the most in Google News and Google Blog searches in the past month, according to data compiled by  New York Times blogger and statistics-dicer extraordinaire Nate Silver.

Jeff Bercovici, commenting on the data, writes, “Scrolling through it, one thing that jumped out at me was how far along Bloomberg is towards its stated goal of being the world’s most influential news organization. Bloomberg comes in at No. 5, with 4.5 percent of all citations. While that puts it behind head to head competitors like Reuters (7.7 percent) and The Wall Street Journal (6.8 percent), consider that Bloomberg News has been around for 21 years. All the other organizations in the top five were founded in the 1800s.

“Compared with the others, Bloomberg is cited relatively infrequently in Google News, getting a disproportionate share of its mentions on blogs. Is there some reason other news organizations are reluctant to credit Bloomberg’s reporting?

“Forbes, in case you’re wondering, is No. 54, immediately behind CNBC, but well ahead of The Economist (No. 86), Businessweek (No. 121) and Fortune (No. 133).”

Read more here. The full list is here. Other business news media on the list include TechCrunch (No. 47), All Things D (No. 133), Apple Insider (No. 147), Mac Rumors (No. 149), VentureBeat (No. 167), and Investor’s Business Daily (No. 181)

The best, and worst, biz magazine covers for 2010

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If you’re a business magazine, you might want to consider doing more personal finance covers, according to Audit Bureau of Circulation data.

The best-performing business magazine covers in 2010 were investment guides and reviews, while the worst covers dealt with professional sports and entertainers, according to a posting on min online.

For Bloomberg Businessweek, the best-selling cover was its Dec. 20 “Year in Review,” while the worst was its July 12 issue on BP’s oil spill.

At Forbes and Fortune, however, the best-selling covers were its 2011 investor’s guides. For Forbes, the worst-selling cover was its Sept. 13 issue, which featured its annual NFL team values. At Fortune, the worst-selling cover was its Oct. 18 issue of the 50 most powerful women, featuring Oprah on the cover.

For The Economist, its best-selling cover was the June 12 issue titled “What’s Wrong with America’s Right,” while its worst-selling cover of the year was its April 10 issue on Britain’s Parliament elections.

See all of the best and worst covers here. A subscription is required.

Economist circulation continues to rise

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Ben Dowell of The Guardian in London reports that The Economist‘s subscription numbers continue to climb, hitting a record in the United Kingdom.

Dowell writes, “The Economist’s global circulation now total 1,473,939, a year-on-year growth of 3.7%.

“The bulk of the copies are sold in North America, where circulation is now 833, 667, year-on-year growth of 2.5%.

“The Economist’s publisher, Yvonne Ossman, attributed the title’s deliberate move to ‘broaden its audience’ to a 59th consecutive six-monthly increase in circulation, with continental Europe sales up 0.9% year on year and 0.3% on the period to 240,743.

“‘We have sought, through our communications, to challenge non-readers’ misperceptions of the publication as dry and mostly about finance by highlighting the breadth and individuality of Economist editorial,’ Ossman said.”

Read more here.

Why the FT and the Economist have been successful in America

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Jonathan Berr writes for 24/7WallSt.com about how two British business publications — the Financial Times and the Economist — have won over American readers.

Berr writes, “It’s smart, funny writing that flies in the face of the ‘just the facts ma’am’ style that American journalists have been taught for generations that it’s their duty to type.  To this day, many blogs from U.S. media outlets are as dull as dishwater for that reason.  Reporters from the U.K.-based publicaions never got that memo, and in the Internet age, it’s a good thing too because it means that their articles are not the same old stuff that you read everywhere else.

“‘The magazine consistently tackles complex subjects in a way that’s easy for readers to understand and with a humor that has become part of its trademark style,’ according to a statement from The Economist.

“Few media outside the U.S.  consider themselves ‘objective’ in the way the American media defines the term.  Readers in Europe,  Africa, Asia and the Middle East all assume that the news they are reading is biased in one way or another.   Though that sort of attitude may horrify some conservatives in the U.S., it actually is what the people want as the FT and The Economist show.”

Read more here.