The Economist is using data to help advertisers find its readers elsewhere
The Economist is working with its advertisers on how to use its subscriber and registration data to inform a brand’s campaign-targeting objectives whether across The Economist’s properties or not. Jessica Davies of Digiday writes,”In some cases, that involves matching Economist data with a marketer’s data to identify potential prospects, after which the publisher will create custom prospect pools for […]
How The Economist has evolved its social media strategy
The Economist community editor Denise Law writes about how the magazine’s social media has evolved in the past two years. Law writes, “When we expanded the social media team in the summer of 2015, our short-term goal was to post more, catch up with rivals and remind the world that we exist. However, we ended up devoting […]
Economist, Money, Bloomberg Businessweek among Loeb winners
The Economist, Money magazine and Bloomberg Businessweek were among the winners at the Gerald Loeb Awards dinner in New York on Tuesday evening. The Wall Street Journal did not win any Loebs after winning five in 2016. It was a finalist in two categories. John Peet, Jeremy Cliffe, and Tom Wainwright of The Economist won in […]
CFOs prefer WSJ and The Economist
North American company CFOs prefer The Wall Street Journal and The Economist for news on specific topics, according to a report released this week by accounting and consulting firm Deloitte. Sara Guaglione of Publishers Daily writes, “In order of preference, when it comes to staying informed on macroeconomics and geopolitics, CFOs turn to WSJ, The […]
The Economist offering behind-the-scenes look at its journalism
The Economist’s social media team has launched Inside The Economist, a Medium blog created to offer readers a behind-the-scenes look at its writing, reporting and production processes. Ricardo Bilton of Nieman Lab writes, “Denise Law, The Economist’s community editor, said Medium is home to the kind of ‘globally curious audience’ that The Economist wants to target. ‘We […]
Economist’s Bishop moving back to London
Matthew Bishop, who has been with the Economist in New York for more than a decade, is moving back to London to join the publication’s editorial department, according to a spokeswoman. Bishop has most recently been a senior editor. He creates content for and chairs some Economist events, among other things. He has also been globalization editor […]
Bloomberg Media to distribute Economist video content
Bloomberg Media Distribution announced Wednesday a partnership with The Economist to distribute its insight and opinion videos on international news, politics, business, finance, science, and technology. Bloomberg Media Distribution also distributes content from media partners The Hollywood Reporter, Billboard, and STAT. Beginning in the third quarter, Bloomberg clients will have the opportunity to license The […]
The Economist records double-digit digital growth since Trump inauguration
The Economist announced that it has seen double-digit subscription growth in North America since President Donald Trump was inaugurated. During President Trump’s first 100 days in office, new subscriptions from digital channels grew 12 percent in North America, year on year, and 16 percent year on year, globally. The Economist had 1.46 million print and […]
The Economist and the redesign of its website
Lucinda Southern of Digiday writes about The Economist’s web redesign, which is rolling out slowly. Southern writes, “A year ago, The Economist had a new design ready to go. Rather than push it live and trumpet the new site in a press release, the publisher took a go-slow approach, showing it to just .5 percent of its visitors […]
Economist seeks Snapchat editor
Are you interested in creating powerful visual journalism day in, day out? Does the challenge of bringing The Economist to life on a radically different platform, in a way that remains true to its voice, values and 174-year history, appeal to you? Do you know, get and use Snapchat? If the answer is yes, and you […]
