The Economist starts new TV ad campaign in the U.S.
The Economist announced Wednesday that it has launched a television ad campaign as part of its expanded U.S. marketing program. The ad, titled “The world needs another Economist reader,” was created by Economist Films and marks the first time that this unit has created a commercial to represent The Economist publication. The ad invites viewers […]
The Economist sees a drop in ad revenues
The Economist has suffered an 11 percent fall in profits as a result of declining ad revenues, reports Jennifer Faull of The Drum. Faull reports, “However, to capitalise on uptick in subscribers, it has increased its marketing budget over the ‘next few years’ in the hopes of stemming further losses. “In its annual report, it […]
Rennie, Economist DC bureau chief, moving to Asia
The Economist has added 1 million followers with Line
Lucinda Southern of Digiday writes about how The Economist has added 1 million followers using the Asia app Line. Southern writes, “The Economist’s social media team of 10 people usually all contribute to posting to each social platform. But Line has a dedicated team of two or three people working on it because its audience is […]
Fasman named Economist’s Washington correspondent
Jon Fasman has been named the Washington correspondent at The Economist. He has previously been with the magazine in Singapore as Southeast Asia bureau chief, where he covered politics, business, finance and economics. Previously he covered the American South, with a particular focus on crime and American criminal-justice policy. In addition to his work for The Economist, he is also […]
Vaitheeswaran named U.S. business editor for The Economist
Vijay Vaitheeswaran has been named the U.S. business editor for The Economist. He is based in New York. Vaitheeswaran had been in Shanghai where he was China business and finance editor. He joined the editorial staff in 1992 as its London-based Latin America correspondent, and later opened the magazine’s first bureau in Mexico City. From 1998 […]
How The Economist builds trust on social media
Adam Smith, the deputy community editor at The Economist, writes about how the publication uses social media to build trust. Smith writes, “We don’t shy away from saying what we think. If a leader is a crook, we’ll name them. If a company is flailing, we’ll tell you. We describe the world as we see […]
Alexander, former CEO of Economist, dies at 60
Helen Alexander, the former CEO of The Economist Group, has died from cancer at the age of 60, according to a story on the publication’s website. The story states, “From 1997 to 2008 she was chief executive of The Economist Group (the publisher of this newspaper), the company she joined as a marketing executive in […]
Economist sees 46 percent increase in U.S. digital circulation
Digital circulation of The Economist in the United States has risen 46.3 percent in the past year, according to data released Thursday by the Audit Bureau of Circulation. The magazine now has 198,426 digital subscribers in the U.S. and 625,552 print subscriptions. The combined U.S. circulation of 823,978 is flat from a year ago because […]
Economist is the most trusted news source in the U.S.
The Economist is the most trusted news source in the United States, according to a study from the University of Missouri’s Reynolds Journalism Institute. Sue Chang of Marketwatch.com reports, “The most trusted news source in the U.S. is The Economist — a weekly magazine published in the U.K., according to a recent survey from the University of […]
