The Economist is launching a daily news podcast

The Economist is the latest publisher to launch a daily news podcast in order to broaden its reach in audio and ultimately drive people to subscribe, reports Lucinda Southern of Digiday. Southern writes, “Starting Jan. 29., at 11 a.m. U.K. time each weekday, the publisher will release a 20-minute daily global current-affairs podcast, ‘The Intelligence.’ […]

Economist launches first brand TV ad in a decade

For the first time in more than a decade, The Economist is launching a new television ad in the United States and the UK. The campaign, titled “Never Stop Questioning,” evolves around the value of continually questioning the world around us. The magazine hopes that the ad will drive subscriptions. The ad follows the life […]

The CEO of The Economist has resigned

The Economist CEO Chris Stibbs has stepped down from his post after five and a half years and 13 years at the publisher, reports Lucinda Southern of Digiday. Southern writes, “In an internal email sent Nov. 26 seen by Digiday, Stibbs remarked that subscriptions to The Economist are now the biggest contributor to Group profit […]

Economist rolls out first redesign since 2001

The Economist has introduced its first redesign of its print edition since 2001. The new look was done to align the print edition’s look and feel with the rest of its product line: The Economist apps, Economist Espresso app, Economist.com and 1843 magazine. It also gives the print edition a clean, modern look. Starting with […]

The Economist is now publishing the data behind its stories

Evan Hensleigh of The Economist writes about how the publication will publish online the data behind its stories. Hensleigh writes, “Years ago, ‘data’ generally meant a table in Excel, or possibly even a line or bar chart to trace in a graphics program. Today, data often take the form of large CSV files, and we frequently […]

How The Economist’s new app tries to keep people from unsubscribing

Lucinda Southern of Digiday writes about how The Economist’s new app aims to keep readers from unsubscribing. Southern writes, “For the past eight months, The Economist has worked to drive retention, as it’s cheaper to keep readers than to acquire new ones. Case in point is its new Economist app, which went live May 2 and is […]

The Economist seeks a business writer in London

The Economist is looking for a business correspondent to work at its headquarters in London. An ability to write informatively, succinctly and wittily, combined with numeracy and curiosity, matter more than prior experience. Applicants should send a CV and an article which they think would be suitable for publication in the Business section to businessjob@economist.com. The […]

The Economist launches new editorial initiative

Zanny Minton Beddoes, the editor in chief of The Economist, writes about a new editorial initiative at the publication. Beddoes writes, “Although the world has changed dramatically since 1843, we believe that the values that guide The Economist are as relevant as ever. Yet, in a period of rising populism and, in many parts of the world, […]

Keynes named U.S. economics editor at The Economist

Soumaya Keynes has been named the U.S. economics editor for The Economist and will be moving from London to Washington. She has been an economics correspondent. Keynes expects to move in May. Henry Curr, formerly U.S. economics editor, is now leading global economics coverage for the publication, based in London. Keynes also does the Free Exchange […]

FT and Economist hired Cambridge Analytica to get U.S. readers

The Economist and the Financial Times hired controversial data firm Cambridge Analytica to help them get more subscribers in the United States, reports Mark Di Stefano of Buzzfeed. Di Stefano writes, “Both the Economist and the Financial Times were Cambridge Analytica clients, with an industry source saying the data firm had been brought on board as way […]