Economist Group lays off 90; no editorial staff affected
The Economist Group said Friday that it is laying off 90 staffers, or just less than 7 percent of its 1,300-person workforce. No editorial staffers are being affected. “We have made the difficult decision to restructure and reduce roles in the parts of our business most affected by COVID-19,” the company said in a statement. […]
CNBC’s Bagchee joins Economist Group as chief product officer
The Economist Group has named Deep Bagchee of CNBC as chief product officer. In his new role, Bagchee will be overseeing product management for all digital offerings across The Economist Group’s businesses, including The Economist and the Economist Intelligence Unit. He will also lead the product, analytics and customer experience teams that will provide objective […]
The pros and cons of anonymity at The Economist
University of Navarra professor Angel Arrese writes in Journalism Practice about why The Economist doesn’t use bylines on its articles. Arrese writes, “Anonymity has allowed The Economist to manage its newsroom and its network of correspondents and collaborators in a very peculiar way, under the principle of understanding journalism as a truly collective work. The […]
WSJ podcast host Gittleson set to join The Economist
Kim Gittleson, on-air podcast host at The Wall Street Journal, is leaving the Journal to join the senior audio team at The Economist. Previously, Gittleson was with BBC News where she first served as a New York business correspondent and then as a senior journalist. Before joining BBC, she was teaching at the Columbia University, […]
How HBR and The Economist are using narrated audio articles
Gabe Bullard of Nieman Reports examines how the Harvard Business Review and The Economist are gaining readers with narrated audio articles. Bullard reports, “The Economist, which is available on Noa and Curio, has made podcasts since 2006 and has offered subscribers a narrated audio edition of each issue since 2007. Like with Zetland’s narration, The Economist’s audio […]
Economist hires Holehouse from MLex
Matthew Holehouse, a reporter on the MLex Brexit service, has been hired by The Economist. He will start next month and be based in London. At MLex, he covered the UK side of the negotiations surrounding the UK’s extraction from the European Union, joining a team of journalists in London and Brussels covering the regulatory […]
The Economist hires Cohn as president
The Economist Group announced Tuesday the hiring of Bob Cohn as president and managing director for The Economist. Cohn will lead the core publication business, focusing on expanding subscriptions and readership around the world, as well as developing new digital offerings. He will also support the Group leadership team in identifying and leveraging commercial opportunities […]
How social media boosts The Economist subscription growth
The Economist has centered its social media strategy on driving people back to its site to subscribe, and its efforts are bearing fruit, reports Lucinda Southern of Digiday. Southern writes, “Since changing its social media strategy to drive traffic from social media back to its own pages where people can register and, ultimately, subscribe, the publisher has […]
The Economist tries to convert YouTube subscribers into paying members
The Economist has 1 million YouTube subscribers and is seeing signs that these videos are driving referral traffic back to its site, where it wants people to subscribe, reports Lucinda Southern of Digiday. Southern writes, “The videos use YouTube features like end cards and links to drive people to The Economist, where they can read more […]
Weldon to join The Economist to cover British economy
Duncan Weldon will be joining The Economist from next week, according to his tweet. He will be covering and writing about the British economy. Weldon is a writer and broadcaster and specializes in economics, history, economic history and finance. He also has a book on the British economic history due early 2021. Weldon was appointed […]