Tag Archives: Redesigns

Business Insider Idaho

Editor explains changes to business magazine

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Vicki Gowler, the editor of the Idaho Statesman, explains the changes being made to its business magazine, Business Insider.

Gowler writes, “I increasingly believed it was important to make sure more of our readers could see this magazine.

“We are going to do that by shifting to a monthly themed magazine. That means we will highlight content on a certain topic, from technology to law to the business of health care to construction.

“Our largest magazines in the past year have been our themed ones, clearly serving readers and advertisers well.

“By shifting to a monthly and giving ourselves more time to produce each edition, we will be able to give this magazine to all of our readers. It will move to Wednesdays, usually the third one each month.

“We also will make some changes based in part on a readers survey we did last year. We will drop the public records pages and add more pages of stories, photos and graphics. We will have more room to include stories from around the state.

“Coverage of local business is, simply, an important thing for every daily newspaper. I am pleased that we will be giving a bigger, better magazine to all of you, even though we won’t have a magazine every week. And we will bring back a daily business section on Tuesdays as well.”

Read more here.

 

Business Insider Idaho

Idaho Statesman changes biz magazine to monthly

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Business Insider, a weekly business magazine produced by the Idaho Statesman business news desk, will become a monthly in 2014, writes business editor David Staats.

Staats writes, “The change is a business decision. We will keep our themed editions — featuring selected topics like technology and health — that have been the most successful among advertisers and that we believe will be of high interest to readers. Other stories that previously graced our covers will go into the Statesman instead.

“So you’ll see more enterprising stories by business reporters Audrey Dutton and Zach Kyle on our front pages, and more Idaho stories in our daily business section. On Tuesdays, business will get its own section in the daily paper.

“The magazine will get bigger, with more pages. We will replace the Who’s Doing What listings with more stories, graphics and columns.

“Each edition will appear midmonth. We will move the publication day to Wednesday from Tuesday to allow an extra day to staple and trim the print edition’s pages for the tens of thousands of additional subscribers who will receive it.”

Read more here.
Bloomberg website 2013

Bloomberg revamps its website

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Bloomberg News rolled out a revamped website on Monday that includes more headlines and more photos.

In another change, market indexes are now on the right hand side of the page, compared to the top previously. The new design also makes more use of black and gray backgrounds to contrast the white background that surrounds the top stories and headlines.

“As we continue to build and invest in our digital strategy, we are constantly innovating to better anticipate the needs of our users,” said a Bloomberg spokeswoman in response to an email from Talking Biz News. “The changes we made to the web site are part of our iterative process and highlight the mediums in which our users want to get information including digital video, data visualizations, and of course, text.”

The Bloomberg website has been pushing videos — an entire panel on the homepage is now dedicated to video. For 12 consecutive months, more online videos have been viewed on Bloomberg than its competitors, including the Wall Street Journal, CNBC, Fox Business Network, MSN Money and Reuters. There were 44.6 million video views on the site in October.

In addition, Bloomberg.com experienced more than 110 percent growth in video streams across mobile platforms year-over-year.

Here is a look at the old design:

Bloomberg website

 

FinancialTimes

Financial Times ready for global edition

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Arif Durrani of MediaWeek examines how the Financial Times is preparing for a single global edition in 2014.

Durrani writes, “Not everyone’s convinced by the global edition. Lorna Tilbian, the executive director at Numis Securities, says: ‘This one global edition might work for advertisers, but does it really work for readers? Don’t give me pages of information on Asia or the Middle East, I want to know specifically about what’s happening in the UK. Most people are still specialists, not generalists.’

“The FT’s editor, Lionel Barber, has tried to allay such fears and softened news of the move in October with the caveat that it will ‘retain flexibility for a tailored UK edition with UK news pages’ for specific events.

“The new year will also bring a new staff training programme, the Global Commercial Academy, designed to develop skillsets required for a modern multimedia company. Run by a mix of internal and external experts, Hughes is helping to bring the initiative to fruition.”

Read more here.

Boston Business Journal

The reasoning behind the Boston Biz Journal redesign

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A story on the Boston Business Journal’s website explains its redesign, which was unveiled Friday.

The story states, “The first principle of our new design is the in-depth cover story. The ‘deep dive’ on an issue of local importance reflects the irony of the hyper-information age: The more readers are inundated with content and various forms of news, the more desperate they are for context and perspective. Our goal is to provide a cover story each week that gives subscribers a surprising and original report that reveals something important on Boston’s business scene.

“This week’s cover story on the flood of European startups in Greater Boston lives up to that standard. The vitality of international business in Boston generally is not reflected in the local press, and former BBJ editor and longtime correspondent Jay Fitzgerald captures an important trend that augurs well for the local economy. Boston’s international status as a place to jump-start a tech-oriented company has never been higher — and Boston will continue to be a magnet for innovation.

“Another key component to the new design are the pages organized by industry: health care, biotech, commercial real estate, law, financial services, startups and high tech. These pages are designed to give readers a distillation of the best of our reporters’ and industry editors’ online reporting for the week. Here you’ll see a mix of their top stories along with original (and usually very quick) takes that reflect our extensive reporting knowledge of Boston’s core industries.”

Read more here.

Tampa Bay Business Journal

Tampa Bay Biz Journal unveils redesign

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Bridgette Bello, the publisher of the Tampa Bay Business Journal, writes about the redesign of the American City Business Journals paper.

Bello writes, “This project started more than a year ago with our Silicon Valley Business Journal. There, and elsewhere in the nation, multiple focus groups helped us re-imagine the Business Journal of now. Our new look has rolled out across 19 of our markets and Tampa Bay is the first in Florida!

“It’s no secret: Print is not the wave of the future. Now, readers want to know what we know, when we know it, whether it’s a tweet or a breaking news headline pushed to your smartphone. Readers still also want our in-depth analysis and reporting, the story behind the story. That’s what you can expect in the weekly edition.

“News and connections strengthen our economy. News is also now a conversation that doesn’t stop with a story in our weekly edition. It starts in our Morning or Afternoon Edition, delivered free to your inbox twice a day. We invite your engagement through the print product, but also our apps, website, events and robust social media channels. You will love our ever-valuable List design, which features more expanded research designed with reader ease in mind.”

Read more here.

Pittsburgh Business Times

Pittsburgh Business Times unveils redesign

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Alan Robertson, the publisher of the Pittsburgh Business Times, writes about the redesign of the American City Business Journals paper.

Robertson writes, “In a recent series of focus groups with readers of the Pittsburgh Business Times, we heard some pretty remarkable — and sometimes contradictory — things.

  • Readers see us as their primary source of local business news.
  • Digital users in rapidly increasing numbers rely on our Twitter feed and email newsletters to keep them up to date. Both digital platforms enable them to quickly scan headlines.
  • Longtime subscribers, who spend almost 45 minutes reading the weekly edition, prefer to get their news once a week. They’re looking for the answer to the question: What does it mean?
  • Consumers of news are switching platforms at least 20 times a day — from mobile to desktop to tablet to print.

“Those focus groups reminded us that change is a constant and our success must be continually earned. As innovation is reordering our industry, we must be willing to take big risks to stay ahead of the curve. We must constantly reinvent ourselves.”

Read more here.

Houston Biz Journal

Houston Business Journal unveils redesign

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Candace Beeke, the editor of the Houston Business Journal, explains the rationale behind the weekly business newspaper’s redesign.

Beeke writes, “Business leaders consume more news today than ever before — some 2.5 hours each day. They spread that out across multiple platforms, including mobile devices, tablets, the Web, video, social media and print.

“As a result, HBJ has followed suit. Although tomorrow’s weekly edition looks markedly different, our transformation began more than a year ago, studying the metrics of how our readers use our products. What we determined seems simple now: Our readers need news the moment it breaks, and the medium they use for that is digital.

“So, in January, our reporters began breaking all news on the Web. That’s delivered to your inbox twice a day in two free emails: Morning Edition and Afternoon Edition — click here to sign up if you aren’t getting those. I promise they will help you do better business in Houston.

“But our readers still enjoy print — in fact, HBJ’s paid circulation continues to increase. What they use print for is the ‘lean back’ experience. After being barraged with headlines all week, you want to unplug on the weekend and dive deeper into the news. What does the deal mean? Who are the dealmakers behind it, and what do they plan to do next?”

Read more here.

Dallas Business Journal

Dallas Biz Journal rolls out redesign

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Lauren Lawley Head, the editor of the Dallas Business Journal, writes about the redesign of the American City Business Journals paper.

Head writes, “As we prepared for this relaunch, business executives told us time and again: We need breaking news on our mobile phones and desktops, but we also need access to deep analysis of the news from the week. What does it mean to me, to my business, to my industry and to my community? How did this change come about? Who are the players behind the scene that I need to know?

“The edition you’ll see on Friday is designed to deliver just that. Inside, you’ll find a deep-dive cover story, comprehensive coverage from our beat reporters and extended list packages, as well as redesigned versions of features you’ve come to expect, including Facetime, People on the Move and Leads.

“As an added bonus, we’ve unlocked our digital edition to give everyone a look.

“We hope you’ll be excited by the new Dallas Business Journal and dig in to this flagship edition. Then let us know what you think by sending me an email or a tweet.”

Read more here.

Topeka-journal

Topeka paper expands Sunday biz coverage

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Gregg Ireland, the publisher of the Topeka Capital-Journal, writes about how the paper is expanding its Sunday business coverage.

Ireland writes, “What did we learn from the survey? We learned our readers really appreciate our city and state government coverage and political insight. Our readers also really like our local courts, crime, education, and collegiate and preps sports coverage.

“The addition of a local Sunday business page last year also was a welcome one for our readers. In fact, you indicated you want more business coverage and additional personal finance information. With that, I would like to welcome you to what awaits inside today’s edition of The Capital-Journal.

“We have moved our business page to a section front and added pages from the Wall Street Journal — two or three each Sunday. Today, we debut two and a half pages of personal finance information from the Wall Street Journal. I think the Wall Street Journal’s internationally recognized brand of financial insight will benefit each of us as we navigate our individual needs.”

Read more here.