Tag Archives: Redesigns
Jay Furst, the managing editor of the Rochester Post-Bulletin in Minnesota, writes about changes to the paper’s Saturday business section.
Furst writes, “On Saturday, our coverage gets even better. Beginning in this weekend’s edition, business news will move to the front of Section E, with new local and national business columnists, regional economic data, financial advice and other useful information to make you a smarter investor, a better manager and a more informed consumer.
Here’s what you’ll find in Business this weekend:
- Executive Profile, a weekly profile on a southeastern Minnesota business leader, with details and insights on how he or she found success.
- “Ask Dave,” a Q&A column on business management by David Conrad, assistant director of the Augsburg College MBA program in Rochester.
- Another national business guru, MSNBC business reporter and author Jean Chatzky, will file a column on consumer, investment and economic issues and how they affect your pocketbook.
- A page devoted to women’s business issues, with a new local column by Rochester area women, news of interest to business women and a calendar of women’s professional and networking events.
- Much more economic and investment data, from current interest rates to building permits and real estate transactions.
Read more here.
The Muncie Star Press is eliminating its Monday business section in favor of a section that will be called Good News — and only publish “good news.”
General manager Gene Williams writes, “The section will run on Mondays and replace our Business and Life sections.
“Normally, there’s very little business news worth publishing on a Monday — and no stock tables to contend with — and what news is important we’ll include in our Nation/World report. And since many of the stories that will run in Good News are things we’d run in Life we figure that’s a wash.
“This is an experiment for the month of August only, to see whether readers and advertisers indeed like having good news bundled into a single section. If it proves to be popular, we’ll continue it. If not, that will tell us something. Regardless, we won’t ever stop printing ‘good news.’”
Read more here.
The Providence Journal has cut the pages it’s devoting to business news, according to a column from executive editor Thomas Heslin.
The economic and financial news will appear in a new section called projoNation. On Sunday, a new section will debut called projoConsumer.
Heslin writes, “The Sunday Journal will carry a new section to help you get by in the 21st-century economy. Youâ€™ll find reports on consumer news and information, product recalls, credit cards, technology, job hunts, road alerts affecting the daily job commute, and the special ‘Wall Street Journal Sunday’ report.”
He later adds, “The pages formerly allocated for the Business section, and the space formerly allocated to the Sunday Extra section, have been reallocated to improve your reading experiences.”
Read more here.Â
Webber writes, “A rejuvenated BW could be the American answer to The Economist. It wouldn’t report the news — instead, it would interpret it, coverage off the news rather than on it. BW could bring fresh energy, opinion, and perspective to all of the change in business that is so hard to make sense of. It could use interpretive graphics and recruit opinionated columnists — with renewed opportunity for bloggers who can compete for space on the web site.
“A renewed BW could cherry pick the best old school business journalists (who are all dying for a new venue) and add in the new generation of academics and trendspotters who are producing hit books blending sociology with new management practices. BW could feature conversations from around the world that migrate back and forth from the web. In other words, get out of the news business and go on offense! Stop playing defense — attack, attack, always attack!
“Most of all, BW needs to create a franchise. Because it’s not print that’s dead, or even print about business that’s dead. It’s old and tired franchises that are dead, franchises that have run out of gas and purpose and energy — franchises that deserve to die.”
Read more here. As a former BusinessWeek writer, I would say that the magazine’s mantra has always been to interpret the news.
Time Inc. editor in chief John Huey is overseeing a redesign at Fortune magazine, where he was once in charge, writes Keith Kelly of the New York Post.
Kelly writes, “However, the move creates a tough balancing act for Huey, who must try to implement changes to rejuvenate the brand without alienating the magazine’s top editor and a onetime protÃ©gÃ©, Andy Serwer, who has been Fortune’s managing editor since late 2006 and who oversaw a major redesign less than two years ago.
“‘I don’t think it’s a happy situation,’ said one source.
“Word of the redesign comes the same week that McGraw-Hill Cos., publisher of Fortune rival BusinessWeek, confirmed that it was putting that magazine up for sale.
“Sources familiar with the Fortune matter said Serwer is sitting in on the redesign meetings, and for the moment is said to be welcoming Huey’s participation.
“To assuage any potentially bruised egos, Huey in the past month awarded Serwer with a new three-year contract, insiders said, which will keep him on the payroll until at least 2012.”
Read more here.
D.C. Denison and Johnny Diaz of the Boston Globe look at the restructuring of the Harvard Business Review, where 10 staffers lost their jobs last month.
Denison and Diaz write, “But even with the layoffs, Ignatius said Harvard Business Review Group is growing. In the coming weeks and months, he said, the unit will be recruiting a new creative director, deputy editor in chief, senior editor, senior Web editor, assistant Web editor, and Web designer. Additionally, itâ€™s hired a design consultant to help revamp the magazine and a Web design firm to do similar work for the website. Both redesigns will debut in January.
“The restructuring at Harvard Business Review Group comes as magazine publishers are experiencing the effects of the economic downturn. Ad pages for publications in the general â€œbusiness magazineâ€™â€™ category plummeted 27 percent during the first quarter, according to the Publishers Information Bureau, which tracks media print ad spending.
“While not completely shielded from the advertising slump — ad pages at Harvard Business Review dropped 14 percent in the first quarter from the same period a year earlier — the magazine has fared better than competitors. One reason: Its high subscription price of $119 a year gives it a revenue stream most business magazines lack. And in the last few months, the organization has been reducing expenses by cutting travel and freelance budgets to offset the advertising decline.”
Read more here.
Koblin writes, “Several Journal sources have confirmed to Off the Record that a weekly New Yorkâ€“only arts-and-culture section is in the planning stages up at The Journalâ€™s new Sixth Avenue headquarters. Itâ€™s early yet, but in the very near future, a budget will be drafted for the product, an indication that the effort is a serious one. The new section could be introduced into the newspaper early next year, according to our sources.
“‘Itâ€™ll be arts-and-cultureâ€“oriented,’ said one staffer, describing the new plan. ‘The ad side thought they could sell ads on a local New York basis, given the Broadway scene and the arts scene overall.”
“According to two staffers, the project is still very much in the conceptual stage, but the paper plans to hire two editors for it, one from outside the paper and one from inside. Journal editors will be drafted to start the section out much sooner on the Web, and that hire will happen in the very near future, according to one Journal source.”
Rad more here.
Allen Wastler, the managing editor of CNBC.com, writes Tuesday about the difficulties in redesigning a business news Web site.
Wastler writes, “Don’t forget your BizDev (business development) crew. They are the dealmakers … and those deals can end up being pretty important for a site’s operations. They’ll want those deals featured prominently as well. That helps them make more deals.
“So there’s a lot of jockeying going on. All business-news web sites go through it from time to time. In the end you hope the result is what’s right for the reader.
“What I find interesting is that as we all go through our respective redesigns, we seem to be edging nearer to one another in presentation … a sort of three-column, middle feature center, bottom buckets kind of approach. So either we’re all stealing ideas from one another or the jockeying is taking us all to the same place.”
Read more here.
The Fresno Bee newspaper is moving its business coverage for the second time this year, placing it into the A section along with local and state news, writes executive editor Betsy Lumbye.
Business coverage was moved earlier this year to a standalone local and state section. In April, the paper combined its business desk with its metro operations.
Lumbye writes, “We’re making these changes to respond to economic conditions as well as reader feedback.
“We’ve reversed the order of local and nation/world coverage because time and again, we hear from readers that local news is what they want most from us. It’s also what we do best, and what we provide in far more depth and breadth than anyone else.
“We’ll continue to publish important national and world stories on the front page, but from there, readers can go straight to local news followed by state news and business. This move gives us more space for local news; the A section is always the largest section in the paper because it’s most in demand by advertisers.”
Read more here.
BusinessWeek.com editor John Byrne writes about the Web site’s redesign and how the magazine’s online presence is performing.
Byrne writes, “What hasnâ€™t changed is as important as what has: our commitment to the highest standards of journalism and our goal to create a site with the deepest and most meaningful engagement of its readers. We remain devoted to thorough reporting, analytical thinking, superb writing, and seriousness of purpose. Our journalism is fair and dispassionate, based on expertise and insight as well as access to business thought leaders and newsmakers. And we maintain our focus on improving the craft of journalism by both engaging and collaborating with our readers. To us, that last thought is far more than words on a computer screen. Itâ€™s our purpose and our promise.
“We started on this journey a year ago from a position of great strength, with the largest audience in our history. Today BusinessWeek.com has more than 50 million monthly page views and some 10 million unique visitors worldwide, up 24 percent in 2008. Our reader engagement index has shown a 31 percent increase in the past year, with a 50 percent rise in reader perspectives on stories and a 43 percent increase in reader insights on our blogs.
“When art director David Sleight wrote the creative brief for this project in July of 2008, he noted the following objectives: To increase repeat visits to the homepage, to drive more traffic from the homepage to the rest of the site via improved navigation, to clearly communicate BusinessWeek.com offerings and special features through intelligent use of navigation and page layout, and to focus the homepage offering on our core audience of global business professionals and their destination mindset.”
Read more here.