Tag Archives: New technology

Lily Leung

A real estate reporter who uses social media in her reporting


Jennifer Brice writes about San Diego Union-Tribune real estate reporter Lily Leung and how she does her job.

Brice writes, “She is an avid Twitter, Facebook and Instagram user who often posts links to her stories online.

“‘It’s given me great access to a lot of different people,’ said Leung, who has more than 5,000 followers on Twitter and 17,000 tweets. ‘I’ve gained a lot of sources on there. It really supplements my reporting. It doesn’t replace good reporting, it just makes it better. It’s a great way to connect to readers.’

“Her tech-savviness is noted by business editor Diana McCabe.

“‘She’s one of the younger journalists who knows how to use social media … and still tells stories in a traditional format,’ McCabe said. ‘She brings the enthusiasm of teaching social media to others and likes learning about traditional reporting.’

“Leung enjoys reporting about real estate because she’s able to see monthly numbers and figure out who is spending money and why. She tracks home prices, mortgage rates and real estate transactions.”

Read more here.

Micheline Maynard

Ex-NYTimes auto writer starts Kickstarter for new book


Micheline Maynard, a former New York Times automotive writer, has started a Kickstarter campaign to fund a new book about why people are driving less.

The journalism project is called “Curbing Cars: Rethinking How We Get Around.”

“Curbing Cars” will be an ebook that will look at bike sharing (think Citibikes and Divvy), car sharing programs like ZipCar, ride sharing projects such as Uber, and people seeking walkable communities, explained Maynard.

“Curbing Cars” also will analyze what this means to the future of the auto industry. “We know many young people are putting off getting their licenses, and student debt means new graduates are delaying the purchase of their first car,” said Maynard.

Her sidekick in “Curbing Cars” is Rick Meier, a historian and communications specialist who’s based in Toronto, so the project has both an American and Canadian outlook.

They’re aiming to raise $10,000 by Aug. 12, and are aiming for the ebook to be published in early 2014.

Here’s the Kickstarter link.

FT Flipboard

What it means for the FT to be digital first


Dean Starkman of Columbia Journalism Review interviewed Financial Times editor Lionel Barber about the business newspaper’s digital-first strategy.

Here is an excerpt:

DS: Is the main sort of attraction of the print paper going to be longer, in-depth things that will be able to stay fresh for…

LB: Not necessarily, no. That’s one of the great intellectual and journalistic challenges which I’m relishing at the moment, is to reinvent, somewhat, the newspaper. That means actually you need to package information in the paper in an engaging way. And I would submit that, if you look at the FT, look at the use of graphics, particularly where we have hired a brilliant guy from the Guardian, Kevin Wilson, more than five years ago, who’s had a huge impact on the Financial Times. We have transformed how we tackle subjects. And, the Web has influenced how we use design and graphics to convey difficult themes. The next point is, we pride ourselves in the FT in writing very concisely, but with context.

We’re slightly less fussy. I respect American newspapers and American journalism enormously. You know I spent time at an American newspaper [as a visiting fellow at The Washington Post in the 1980s]. We’re snappy. We have attribution, but we allow a little bit more comment-stroke-judgments to be made in the news form. And I think we can do that because we’re trusted. So you can have really quite rich, informative 400-word articles. Then there’s the long form, yes. One of the most gratifying things that I’ve seen in the last year or so is that some of the most read articles in the Financial Times have been the long form.

Read more here.

Forbes power

Forbes acting like a 96-year-old startup


Mark Glaser of PBS MediaShift writes about Forbes magazine and how it is trying to change its publishing model.

Glaser writes, “Nowadays, Forbes Media remains a private company, but has reinvented itself with: an online platform at Forbes.com with 1,300+ contributors; a native ad platform with BrandVoice; brand extensions including conferences and international editions; and a technology company that is looking to license its publishing platform obtained by purchasing True/Slant (and installing Lewis Dvorkin as chief product officer).

“That’s a lot to consider. To really rethink and reinvent itself, Forbes brought in Mike Perlis as CEO in December 2010, notably the first non-Forbes family member to run the mother ship. Perlis cut his teeth in traditional magazine publishing at IDG, Rodale, Playboy and Ziff-Davis, before becoming a venture capital partner at Softbank from 2000 to 2010, helping fund BeliefNet, Associated Content, Huffington Post and BuzzFeed. The true traditional player turned digital rainmaker. And during his time at Forbes, he has not shied away from pushing the envelope, taking the contributor network purchased from True/Slant and adding branded content — called ‘BrandVoice’ — before ‘native ad’ were in vogue.

“He was in a tough spot when he joined the company, which had gone through rounds of layoffs while its peers BusinessWeek and Fortune suffered a similar downturn during the economic decline. When I talked to Perlis recently, his only regret in the chaotic period when he came to Forbes was that they didn’t move faster into mobile. Perlis now looks beyond those print competitors to web-native publications (some of which he funded at Softbank) who are innovating with native ads and responsive sites.

“‘Winning used to be a narrow paradigm for us built around print competitors,’ he told me during a Skype video interview. ‘It’s very different for us today … It’s not about beating anyone, it’s about building our business uniquely around the assets that we’ve got.’

“Part of that includes expanding internationally in many countries with 30 local language editions. And part of that means Forbes is now a technology company as well, and Perlis said they have two beta testers who will license the publishing platform in the near future.”

Read more here.


Biz journalist use of social media increases


The proportion of business and financial journalists sourcing stories through social media has leapt in the past year, according to research from Broadgate Mainland.

Alec Mattinson of PRWeek writes, “Broadgate Mainland’s 2013 Digital Trends Survey found twice as many journalists now use digital means, such as Twitter or LinkedIn, to find story ideas or news tip-offs.

“More than 80 percent of the journalists quizzed for the study said they had sourced stories on social media in the past year, with 22 percent saying that they sourced content via digital means on a daily basis.

“Nearly half (45 percent) of journalists said they would be happy to receive corporate news via Twitter, though email remains the preferred channel for being contacted by PR professionals (87 percent).

“The survey, conducted in May and June this year, researched the views of both financial services journalists and in-house PR professionals.”

Read more here.

Kevin krim

CNBC available on your desktop computer


Andy Plesser of BeetTv.com speaks with Kevin Krim, senior vice president and general manager of CNBC Digital, about its live, linear programming for the desktop.

Businessweek ipad

Businessweek getting advertisers on iPad, iPhone


Michael Sebastian of Advertising Age writes about how Bloomberg Businessweek is getting advertising for its iPhone and iPad applications.

Sebastian writes, “Bloomberg Businessweek offers advertisers several ways to appear on its iPad and iPhone app. The cost of a quarterly sponsorship — which includes a full-page ad, a “brought to you by” logo and various banner ads — is $85,000. IPad advertisers are given certain performance metrics on their ads, such as time spent and content downloads. Microsoft Dynamics and Credit Suisse USA are among the brands to sponsor sections. The magazine plans to offer monthly sponsorships starting in the third quarter of this year.

“‘There’s a certain first-mover status for advertisers on the tablet,’ said Hugh Wiley, publisher, Bloomberg Businessweek. The magazine does not bundle print and iPad ads, meaning advertisers who want to appear in both must pay separately. The open rate for a full-page ad in the weekly’s worldwide edition is $161,600.

“Mr. Wiley said Bloomberg Businessweek does not discount its mobile or iPad ads, because there is limited inventory and high demand. ‘IPad is a big revenue driver for us,’ he said. The publication, which in May had more than 225,000 mobile- and tablet-app subscribers, saw first-quarter ad revenue on the app grow 147% from a year earlier.”

Read more here.

FT Flipboard

The FT is no longer a newspaper


Mark Chillingworth of PCWorld writes about Financial Times chief information officer Christina Scott, who pontificates about the media company’s strategy.

Chillingworth writes, “‘Technology has moved people’s habits,’ says Christina Scott, CIO at the Financial Times. Scott joined the FT in May 2012 as the financial news provider looked to put technology at the heart of its future plans.

“‘We don’t really call it a newspaper anymore. We are a news organization,’ she explains. ‘The FT is not about the quick-breaking news, we are the comment, the analysis, and insight and you can only do that with good journalism,’ she says of the company’s commitment to its most valued product—information and context.

“But with that statement comes an admission that the consumption of media has changed for good.

“‘We are launching Fast FT to provide more soundbites to our analysis,’ Scott says of how the FT is reacting to the rise of Twitter and the change in consumption it has caused.

“‘We are good at trying things out. We spend a lot of time thinking about community. In the past people talked about their affiliation to a newspaper. Moving that to digital means that readers are not just paying for a subscription, but as social media users they are part of your communications and you can take advantage of that.’”

Read more here.


CNBC joins the Optimum TV to Go lineup


Cablevision Systems has added business news channel CNBC to Optimum TV to Go, its operation to provide shows for Internet-connected PCs and laptops.

Jeff Baumgartner of Multichannel News writes, “CNBC shows currently offered on Optimum TV to GO include Squawk Box, Squawk on the Street, Closing Bell, Mad Money w/ Jim Cramer, and American Greed.

“‘CNBC on Optimum TV to GO allows our customers to conveniently stay connected to the world and keep up with the day’s business news headlines wherever they are,’ said Bradley Feldman, vice president of video product management for Cablevision, in a statement. ‘This is our most recent addition to a strong line-up, which features over 50 popular networks.’

“Other networks that are part of Cablevision’s TV to GO lineup include AMC, IFC, We, Cartoon Network, Nickelodeon, Disney, Disney Jr. BTN, YES Network, BET, Bravo,  CNN, Fox News, and Comedy Central. From the premium TV realm, Cablevision’s Web-based authenticated TV Everywhere portal also supports HBO GO, Max GO and Showtime Anytime.

“Other MSOs that offer TV Everywhere fare from CNBC include Comcast, Dish Network, Verizon FiOS TV, Suddenlink Communications, Mediacom Communications and Armstrong Cable.”

Read more here.

WSJ Profile

The upcoming WSJ Profile is not a LinkedIn competitor


Dan Mitchell of Fortune.com writes about why the new WSJ Profile coming from Dow Jones & Co. should not be considered a LinkedIn competitor.

Mitchell writes, “Lex Fenwick, the Wall Street Journal‘s publisher and the CEO of Dow Jones (NWSA), didn’t even mention LinkedIn during the recent News Corp. investor presentation where he unveiled the social-media product, WSJ Profile (as first reported by the Times of London). That could be because he doesn’t see LinkedIn as a competing product — and it isn’t, really. WSJ Profile seems to be merely a way for readers to set up personal pages on the Journal‘s website, access Dow Jones’s various web offerings (such as Barron’s, Dow Jones Newswires, All Things D’s tech coverage, and Factiva), their own stock portfolios, and to interact with each other. Seemingly part of a larger strategy to unify Dow Jones’s many platforms, it might be a good or a bad idea, but the presence of LinkedIn (or Twitter or Facebook or any other social media product) will have little bearing on whether it succeeds or fails. LinkedIn (LNKD) is mainly a career-focused site aimed at the general public. WSJ Profile seems to be more of a way for Dow Jones to extract more value from its own products.

“It’s not surprising that the people who are always quick to champion ‘openness’ and to favor social media over professionally produced media (even though the former relies so heavily on the latter) would see this as ‘the Journal vs. LinkedIn.’ But by all accounts, Fenwick was fairly clear about the company’s intentions: WSJ Profile consolidates all of Dow Jones’s services together and syncs brokerage accounts. It’s designed to increase subscriber ‘stickiness’ (a term left over from the dot-com boom that simply means keeping people on the site longer) and to better target ads based on readers’ interests and behaviors.

“Fenwick also mentioned how it helps Journal readers participate in the ‘sharing economy’ (another rather hoary sounding term). That seems like a tertiary consideration, but people who value the Internet’s ability to facilitate online yammering over its ability to disseminate valuable information are, unsurprisingly, more focused on the yammering part.”

Read more here.