Tag Archives: New technology

LinkedIn-Logo

LinkedIn as a business news site

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Dan Roth, the former Fortune.com editor who took over as executive editor of LinkedIn last year, talked with TJ Raphael of Folio about how the social media site is delivering business news.

Here is an excerpt:

FOLIO: How should magazine publishers and editors be using LinkedIn outside of creating individual profiles for people or companies?

Dan Roth: There are a couple different ways. Number one, it helps to remember that LinkedIn is the professional social network—people come on there for one particular reason, which is to get news, information and insights that will help them with their jobs, careers and business. For every editor and writer, to capture the value of LinkedIn they should be posting links to every single article on LinkedIn.

LinkedIn Today is our social business news site powered by an algorithm and by editors. We look at 1 million publishers during the course of a day to see what news they are publishing. The algorithm is powered by the LinkedIn InShare button—if you have an InShare button on your site then our algorithm is watching to see what people are sharing and we’re looking for certain signals. Editors are also looking to see what’s trending and we are working directly with publishers to see what they think are their hottest stories of the day and then we match those stories to the right professionals on a massive scale.

If you’re a publisher and you are feeding into LinkedIn, you have a chance to get your stories in front of the audience you want. I was the editor of Fortune before I came to LinkedIn — we would post stories and the comments would fill up with people saying things like ‘You’re liberal,’ ‘You’re conservative’ or ‘I make money at home stuffing envelopes and you can too!’ It was never someone saying, ‘I’m in this industry and your story is all wrong,’ or ‘I’ve tried this and here’s why it works.’ It’s because we weren’t getting our stories to the right people.

One of the amazing things about LinkedIn is we do get our stories to the right people — we know who wants to read what pieces. Publishers and editors should be making sure everything is fed into LinkedIn algorithmically by using InShare or systematically by making it part of your LinkedIn as soon as something publishes.

Read more here.

FT app

FT giving away tablets with subscriptions

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The Financial Times is giving away a free Google Nexus 7 tablet in the United States with the purchase of an annual premium FT.com or combined newspaper/FT.com subscription.

The offer, valid until Dec. 17, is available here.

The promotion is aimed at increasing FT’s multi-channel and mobile audience. Almost 14 percent of all readers now accessing the FT on two or more channels daily, and mobile users generating a quarter of all traffic to FT.com. Mobile also now drives 15 percent of new subscriptions to FT.com each week.

Subscribers can then access the FT on their Nexus 7 using the FT Android app. The app, available to all FT users at FT.com/Android, is part of the suite of popular FT mobile apps that also includes the FT Web App (winner of a Global Mobile Award for Innovation in Publishing and the 2012 Meffy Award for Best Publisher on Mobile), the Windows 8 app and HTSI iPad app.

“As the tablet market rapidly expands in the US and demand for cutting-edge, small-screen devices continues to grow, this smart offer reinforces the FT’s multi-channel subscription model, giving subscribers full access to FT journalism on any device of their choice with a single log-in,” said Rob Grimshaw, managing director of the FT.com, in a statement.

The campaign is being supported by advertisements in the FT newspaper and on FT.com, and by other targeted marketing initiatives.

twitter-logo

Twitter’s Luckie talks strategy for journalists

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As a way to develop better social media engagement strategies, journalists should treat Twitter and other outlets as an extension of their interaction with people in their personal life rather than as a separate entity, said Mark Luckie, manager of journalism and news at Twitter in a conference call with Forbes writers from New York this week.

Luckie outlined ways for a journalist to optimize Twitter, and stressed the importance of having a personal voice as well as a professional one. In this way, a journalist is able to create an identity that people want to interact with and follow.

“People connect with people, not robots,” Luckie said. “You will get more eyeballs on your content if you share with people things about yourself. As a general rule, tweet 50 percent about your beat and 50 percent about things that just interest you.”

Journalist also need to determine who their main audience is and devise the way to best reach them and add authority to their tweets so that the audience will follow back.

Extension of Everyday Interactions

The first tip that Luckie provided Forbes’ writers was not to be “an egg,” which is a pictureless account on Twitter that is often associated with robots and spammers. Before following anyone on Twitter, Luckie said that completing a Twitter biography and providing a photograph provides legitimacy to accounts, stating where you work and what differentiates you from other users.

“Having a voice is different from having an opinion,” Luckie said. “Do you have a quirky personality? Are you authoritative? Happy? Communicate that voice through Twitter.”

Luckie told a story about a reporter from BBC reach out to a potential source on Twitter but had not completed her profile yet, and because of not having a completed identity, the source didn’t believe in her legitimacy as someone from the news network.

After creating your identity, immerse yourself in the conversation of Twitter by not just listening, but participating in the conversations and creating new conversations. By creating this dialogue, a journalist is best able to source, attract followers to his or her content and generate buzz of his or her own.

Raising your journalistic profile

“Think about what you want to do in your reporting and how Twitter can be the vehicle for this,” Luckie said during the conference call. “If you’re asking questions on Twitter, respond back to people as well so they know that you’re listening to them.”

It’s important to engage people in your tweets by including the Twitter handle of sources you’ve talked to or crediting an organization that you received information from for your story. This helps both to increase follower growth and boost engagement. Furthermore, people like being mentioned on Twitter and interaction is the key to gathering a following.

Below is an example:

Using hashtags in a post can increase engagement by almost two times for journalists and one-and-a-half times for news organizations. For business journalists, in particular, a good strategy to reach the investors, analysts and their core audience is to use a cashtag, which for Apple would be $AAPL.

Social media is becoming increasingly visual, Luckie said, and tweets that have media attached receive three to four times more engagement than posts without visual aids.

Luckie said that news organizations and journalists are currently underutilizing the power of visualization and noted that infographics do exceptionally well on Twitter as opposed to something like a long-form story. Many Twitter users don’t have the time to sit down to read an entire story, so communication through media works well and attracts followers.

Additionally, acting as a crowdsource for your followers can work well, Luckie said.

“I may not follow every political journalist, but if I follow one who retweets other political journalists a lot, then she acts as a news curator for me.”

Researching Topics through Twitter

Journalists should also use Twitter as a way to research stories in addition to attracting followers to their content.

Creating lists and searching for lists that other people have made can make it easier for journalists both to find people on Twitter and organize the people they follow into groups. For example, if a journalist is working on a story and he or she wants to organize all potential sources into one play, then a private list can be made specifically for that project, meaning that no one aside from the journalist will be able to see it.

Additionally, using Twitter search and the advanced filters can help a journalist narrow down to specifically what he or she is searching for, and provide information on what others are saying about a topic.

Advanced search, for example, can allow a journalist to see images that are being tweeted from specifically one zip code, which, for example, could have been informative to follow the election visually in different cities across the U.S.

Finally, Luckie helped illustrate the key differences for the uses of Facebook and Twitter. He acknowledged that longer form pieces are better left to Facebook, while Twitter is best for breaking news or quick tidbits.

“Facebook is for people you know and Twitter is for the people who you want to know.”

ACBJ iPad app

ACBJ to introduce iPhone/iPad app for all of its biz papers

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Charlotte-based American City Business Journals is expected to unveil an iPhone and iPad application on Wednesday that provides news and information from all 40 of its business newspapers.

The app was placed in the iTunes store on Tuesday night with a Dec. 5 release date.

The app states, “We’ve consolidated all of our apps to make it simple to understand what’s happening in any city we cover. Now you can load one app to visit every Business Journal you’d like.”

A digital version of the printed business journal is also available from the app.

“The new Business Journals app is the best way to explore local business news,” states the app. “We’ve crafted the greatest reading experience possible to focus on what’s important—your local business news.”

See the app here.

economist-ipad-edition-o

Economist unbundles tablet edition from print

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Nat Ives of Advertising Age reports about how The Economist has unbundled its print edition from its tablet edition and talked to Michael Brunt, senior vice president and head of circulation for the Americas and global head of marketing at Economist Digital, about the change.

Here is an excerpt:

Ad Age: Why have you been bundling your print and tablet subscriptions together these past two years?

Mr. Brunt: I think it was really about gauging demand for our content in a digital format. So we launched our apps and we wanted our current readers to be able to access those and gauge the appeal they have and see how much our subscribers would value them.

Ad Age: So why unbundle print and digital now?

Mr. Brunt: Over the last couple of years, we have found that increasing numbers of people were paying for digital-only and that there was genuine demand for both. A substantial number of print subscribers had activated access to our digital content. It demonstrated demand for people reading our content in both print and in digital.

Our subscribers really value our content, and we wanted to create a pricing structure that made sense for the way that people wanted to buy our subscription. People think it’s reasonable to pay a little more for both and to give them a choice for a lower cost if they just want print or they just want digital.

Read more here.

FT.com logo

The FT and mobile trends in media

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The Financial Times and Muck Rack hosted Thursday a  discussion on mobile trends in media.

Rob Grimshaw, managing director of FT.com, answered questions moderated by Greg Galant, CEO of Sawhorse Media.

Here is an excerpt from the FT’s report on the session:

Creating a digital culture and driving innovation internally were hot topics of discussion and Grimshaw had this to say: “The hardest challenge isn’t tech, but getting companies to adapt to a new way of thinking”.

The audience was keen to understand more about how the FT is trying to reach a younger demographic, to which Grimshaw replied “ Financial Times mobile readers are frequently in their late 20’s/early 30’s”.

This drove the discussion on regionalisation and Grimshaw talked about how the US leads the way in terms of FT content consumption on mobile and how it takes six months for the rest of the world to catch up.

In terms of future plans, social login, Flipboard and an API on FT.com were all mentioned by Grimshaw, as well as the need to collaborate more closely across the business to compete for readers’ attention in a crowded marketplace.

Read more here.

Bloomberg iPad app

Bloomberg redesigns its iPad app

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Kevin Smith of Business Insider writes Thursday about the redesigned iPad application by Bloomberg.

Smith writes, “The new version brings massive changes, including a redesign and customizable interface.

And it isn’t just for Wall Streeters either, Bloomberg’s app is a great way to keep track of your personal investments too.

“‘The redesigned Bloomberg app is personalized for users, enabling them to dig as deep as they want into the content and data. It’s a rich experience without being overwhelming. That’s what makes it so unique,’ said Oke Okaro, global head & general manager of mobile and connected devices for Bloomberg L.P.

“Some key features include:

  • Streaming video. We love how you can “pop out” a video and watch it while doing other things in the app like managing your watch list or reading an article.
  • Quick access to company information and financials by simply tapping on the company name from an article.”

Read more here.

 

Bloomberg_logo

Bloomberg to launch iTunes-like platform

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Bloomberg L.P. is launching an iTunes-style portal for applications to allow clients and outside developers to incorporate their own software into the group’s financial data terminals and sell it to Bloomberg’s roughly 315,000 subscribers.

Andrew Edgecliffe-Johnson of the Financial Times writes, “The Bloomberg App Portal will launch on Tuesday after more than a year of testing with applications from more than 40 developers. It will allow the private company to add content, take a cut of revenues generated by application sales and keep users glued to its terminals for more of their working day.

“‘I know a lot of people thought of us as sort of a closed system. Maybe this will make people look at us a bit differently,’ said Tom Secunda, a co-founder of Bloomberg and head of core Bloomberg Professional service, which charges users $20,000 a year for a terminal.

“Mr Secunda and Michael Bloomberg established the company in 1981 before networked personal computers were commonplace, and built a private network. It has since taken several steps to create a more open system.

“Like Apple’s iTunes store, Bloomberg will keep 30 per cent of all sales over the app portal, but Mr Secunda said this was unlikely to represent significant revenue in the context of Bloomberg’s size. It does not release financial details but its revenues have been estimated at more than $7bn.”

Read more here.

laptopl

FT says it will be primarily digital experience by next Olympics

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The Financial Times expects to be primarily a digital mobile experience by the time of the next Olympics, according to FT.com’s leader, Rob Grimshaw.

Arif Durrani of MediaWeek writes, “Mobile already accounts for 25% of FT.com’s traffic and is said to be driving between 15%-20% of all new subscriptions, where iPad users lead the charge. Grimshaw suggests there is potential to grow this over the next year, when the brand will be celebrating an incredible 125 year milestone.

“He says: ‘I don’t think we have fully optimised the experience yet. It still involves putting in credit card details and addresses and such. Someone buying a sub on a mobile device is not a trivial thing, so we’ve been surprised to see so much coming through so quickly.

“‘But we also see it on the usage side of things as well, so if you look at subscribers as a core audience, 30% of their pages views now are coming on mobile devices which is huge. Even if you look at the [user] base as a whole [including non subscribers], it’s over 20% now.’

“The FT’s success in attracting paying digital subscribers made industry headlines this summer, after digital surpassed the 299,000 print subscribers for the first time. Two weeks ago, in the publisher’s latest update, digital subscribers had reached 313,000 in September, up 26% year on year, cementing the brand’s position as a digitally driven operation. It helped lift FT Group sales by 7% for the first nine months of 2012, despite the challenging ad market.”

Read more here.

Linda O'Bryon

O’Bryon on business journalism and media convergence

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Linda O’Bryon, chief executive officer of South Carolina ETV, delivers the keynote address at the 11th Annual Convergence and Society Conference, “Advancing Business Journalism and Convergence.”

O’Bryon, a founding producer of PBS’ “Nightly Business Report,” described her views about the convergence of video, web and print for business news reporting. She spoke on Sept. 28, 2012, at the University of South Carolina, Columbia.