Tag Archives: Marketwatch
Reviewed.com claims it's better than Consumer Reports
by Chris Roush
Marketwatch media columnist Jon Friedman writes Monday about Reviewed.com and its founder, Robin Liss, who has yet to turn 23 but claims her consumer products web site is better than Consumer Reports in many areas.
Friedman wrote, “Days shy of her 23rd birthday, Liss is the founder and chief executive of Reviewed.com, a network of consumer-electronics publications devoted to product critiques and reviews, consisting of CamcorderInfo.com, DigitalCameraInfo.com, WirelessInfo.com and PrinterInfo.com. Her publications draw about 750,000 to 800,000 unique visitors and 6 million page views a month.
“The way Liss is going, she appears to be on her way to establishing the online answer to Consumer Reports. ‘In the categories we’re in, I think we’re better and more comprehensive than Consumer Reports,’ she told me.
“Of the 20 full-time employees at Reviewed.com, Liss is the youngest. ‘CBS Sunday Morning’ has profiled her and she appears often on other TV-news shows.”
Read more here.
Wall Street Journal wins two Loeb Awards
by Chris Roush
The Wall Street Journal, Baltimore Sun, Fort Worth Star-Telegram, Marketwatch, The New York Times and Syracuse Post-Standard were winners of the 2007 Gerald Loeb Awards given out Monday evening in New York.
Charles Fishman of Fast Company magazine and columnist Steve Bailey of the Boston Globe also received awards, considered the Pulitzer Prizes of business journalism.
The Journal won two awards. Its series of articles last year on the backdating of stock options, which earlier this year won a Pulitzer Prize, was the winner in the large newspaper category, while Ann Davis, Henny Sender and Gregory Zuckerman of The Journal won in the deadline writing category for a story about the implosion of a highflying hedge fund.
The Sun reporters Chiaki Kawajiri, Gady A. Epstein and Stephanie Desmonwon won in the medium newspaper category for a series of stories that judges said was a “well-written tale of Maryland’s storied blue crab artfully woven into a saga of globalization and entrepreneurship, revealing both the winners and losers of outsourcing, fueled by the American consumer’s demand for cheap products.”
Mike McAndrew and Michelle Breidenbach of The Post-Standard in Syracuse, N.Y. won in the small newspaper category for a series that revealed New York’s appallingly mismanaged Empire Zone program of tax incentives designed to promote and expand businesses, and exposed millions of dollars in waste. Despite fierce resistance from the city, the reporters crafted a classic piece of investigative journalism by scouring property records, federal securities disclosures and other public records.
Fishman won in the magazine catagory for “How Many Lightbulbs Does It Take to Change the World? One,” a story about energy conservation and personal responsibility.Â
Bailey was the commentary category winner while Heather Landy of the Star-Telegram won in the beat reporter category for “Radio Shack CEO’s Resume in Question.”
Alistair Barr of MarketWatch won in the news service and online category for “Who Are the Short Sellers?,” while Louis Uchitelle of The New York Times was the feature writing winner for “Rewriting the Social Contract.”
NBC News and CBS’ “60 Minutes” won in the television categories, while Chris Anderson was the business book winner for “The Long Tail: Why the Future of Business Is Selling Less of More” published by Hyperion Books. Â
Bidder says he can triple views to WSJ.com and Marketwatch, beat CNBC
by Chris Roush
Internet executive Brad Greenspan, who offered Wednesday to purchase a 25 percent stake in Dow Jones & Co., the parent of The Wall Street Journal, said in a letter to its board that he believes he can triple the views to the newspaper’s web site as well as to Marketwatch.com, which is also owned by Dow Jones.
In his letter, Greenspan, who was once the CEO of the company that ran MySpace, said that he could “grow the WSJ.com and Marketwatch.com websites in the aggregate from current approximate size of 4.3 million U.S. unique users per month combined (according to Comscore/April07) to 15 million U.S. monthly unique users per month. This will vault WSJ/Marketwatch to the position of the most visited/popular/viewed online business website ahead of Yahoo Finance at 10.97 million monthly unique users (Comscore/April07).”
He also wants to develop a new broadcast strategy for the company. In the letter, he stated that he could “leverage growth of online audience to cross-promote, invest in creation of, and launch DJ branded content on television both domestically and in European/Asian markets.”
His goal would be to beat CNBC. Greenspan wrote, “DJ brands (online/offline) on a daily basis touch approximately 2.7 million people. JI believes that a reasonable effort in promotional efforts could quickly get 10% cross-viewership or 270,000 daily viewers of the DJ financial channel. Within 36 months, a financial channel strategy/effort could create the #1 business brand with 270,000 daily viewers or a leading broadcast brand or family 30% larger then CNBC today. Goal- Within 36 months, have DJ financial news channel/programming that has larger daily audience then CNBC.”
Greenspan argued that his offer was better than the News Corp. plan to purchase the whole company for $5 billion. He wrote, “Both large shareholders of the DJ and the employees who breathe life into these important objective ‘news assets’ have indicated that the DJ and its consumer base is best served if the DJ is independent and not being assimilated and absorbed under a pre-existing major media conglomerate.”
He later added that he “will provide capital infusion of $250 million to supercharge online/broadcast/satellite/cable initiatives which have clear growth opportunities in highly lucrative and fast-growing markets.”
Greenspan “will provide injection of knowledge via minority board participation along with hands-on assistance for online/digital strategies to help unlock significantly undervalued and unappreciated DJ-held assets by the public marketplace,” according to his letter.

Shafer notes that the Journal currently uses a disclosure sentence that mentions that Dow Jones owns
Greenspan has made an offer to buy 25 percent of the company, which owns
The Bancrofts still have the final say on whether to sell Dow Jones, which owns The Journal,
Ellison wrote, “The move, approved by the the four board members affiliated with the Bancrofts — three family members and their attorney — is likely to speed any deal between News Corp. and Dow Jones, the owner of The Wall Street Journal, and highlights a growing rift between Bancroft family members and the company they control.



Fox Biz Network will be successful — with or without Dow Jones
by Chris Roush
Motley Fool contributing writer Rick Munarriz writes Thursday that the new Fox Business Network will be successful with or without the help of Dow Jones & Co., the parent of The Wall Street Journal, which its parent News Corp. wants to buy for $5 billion.
“With smaller properties such as TheStreet.com seemingly chummy with CNBC and Thomson in the process of acquiring Reuters, Dow Jones is the perfect, eligible fit in News Corp.’s master plan of broader business coverage.
“With FBN’s debut now just three months away, it seems as if Fox — guided by former CNBC star Neil Cavuto — has no problem going it alone.”
Read more here.  Â