Tag Archives: Maria Bartiromo
by Chris Roush
Frank DiGiacomo of the New York Daily News writes Sunday about how CNBC executives are worried about ratings declines for two of its star anchors — Andrew Ross Sorkin and Maria Bartiromo.
DiGiacomo writes, “According to Nielsen ratings obtained by Gatecrasher, from April 2011 to April 2012, ‘Squawk Box’ is down 16 percent in total viewers and 29 percent in the important 25-54 demographic bracket that advertisers buy.
“On Tuesday, the show drew its lowest numbers of the year in total viewers — 99,000.
“The source noted that the business-for-breakfast show is in its third straight quarter of ratings decline, and added the drop coincides with the addition of vaunted New York Times Dealbook editor and ‘Too Big to Fail’ author Sorkin, 35, who started with ‘Squawk Box’ on July 18.
“Although one source familiar with the situation tells us ‘Sorkin is working his tail off at the show,’ another insider says, ‘There’s a lot of talk that Andrew is not bringing them what they thought he was going to bring them: ratings and buzz. He’s not bringing them scoops.’
“The source adds that CNBC is ‘up in the air about what to do with Sorkin,’ but notes, ‘They’re coming to the conclusion that he makes a better guest than host.’”
by Chris Roush
CNBC anchor Maria Bartiromo talked with TVNewser’s Chris Ariens about what it was like to be the first female journalist inducted into the Cable Hall of Fame and other issues.
Here is an excerpt:
Maria Bartiromo: It’s been a very sad time. I worked with him for 10 years on “Squawk.” Most of us grew up with Mark. One of the greatest things about Mark is he worked for the viewer. He will be missed. He has left an incredible legacy on the cable industry and CNBC. I miss him.
TVNewser: So what’s more exciting: being inducted into the cable Hall of Fame or throwing out the first pitch before a Cubs game at Wrigley field?
Maria Bartiromo: That’s a really good question. I guess being inducted into the Cable Hall of Fame. I was so proud to be working at CNN 20 years ago. But Lou Dobbs wanted to restructure the newsroom and I was on the assignment desk, so Lou promoted me to senior producer for the morning shows and I was upset, because it would put me on the overnights again, and take me out of the field. So after all my crying — I used to cry on the 22nd floor of CNN — I went back and put together my reel. Re-shooting the stories I’d produced. And I sent it to CNBC and Peter Sturtevant and Roger Ailes said “we want to put you on the air.” I went to Lou and I said, “Lou, I’m leaving.” And he said, “Maria, you’re making the biggest mistake of your life.” And, as I said last night at the gala, “Tonight proves a different story.”
by Chris Roush
Inductees are selected each year by an anonymous committee of cable executives based on their leadership, innovation and contributions to the people, communities, organizations and institutions served by cable telecommunications.
Bartiromo is the anchor of CNBC’s “Closing Bell” and host and managing editor of “The Wall Street Journal Report with Maria Bartiromo,” recently rated the most watched financial news program in America.
Bartiromo joined CNBC in 1993 after five years as a producer and assignment editor with CNN Business News. In 1995, Bartiromo became the first journalist to report live from the floor of the New York Stock Exchange on a daily basis.
In May 2008, Bartiromo received a Gracie Award in the category of Outstanding Documentary for her documentary “Greenspan: Power, Money & the American Dream.” She was also awarded a 2008 News and Documentary Emmy for her “Bailout Talks Collapse” coverage. In December 2009, Bartiromo was featured in the Financial Times as one of the “50 Faces that Shaped the Decade.”
Emma Johnson of Success magazine profiles CNBC anchor Maria Bartiromo in the latest issue, focusing on her hard work and the steps she took to get where she is today.
Johnson writes, “Bartiromo followed her passions — another ingredient in her recipe for success — and also sought advice from people she respected. Among them was Kitty Pilgrim, a veteran reporter and anchor at CNN, who told her to visualize where she wanted to be in five years and work toward that goal. Meantime, climbing the ladder at CNNfn, she was promoted to senior producer, which was as high as she could go unless she made the leap to an on-air position. Bartiromo could indeed see herself as a reporter. Strategizing how to make the transition, she enlisted crew members to shoot mock standups, which she used to create a portfolio of work that eventually landed her an on-camera reporting job at CNBC in 1993.
“In her new position, Bartiromo met an important mentor: Jack Welch, then chairman and CEO of General Electric, CNBC’s parent company. Among the many things Welch taught her was to take control of her life — or someone else will. ‘It’s such a basic idea — a centerpiece of success,’ she writes. ‘You can’t go through life thinking that the tide will just move you along and take you where you want to be. You have to swim there.’
“Bartiromo says the advice she received from Pilgrim and Welch has relevance during uncertain times today. Instead of hoping you can hang onto a job or survive the immediate crisis, she suggests focusing on where you want to be in five years, then taking practical steps every day toward that goal. ‘Figure out what you need. Maybe it’s more training or a broader network of colleagues and friends or a mentor. Whatever your specific needs, be proactive,’ she says.”
Read more here.
Glynnis MacNicol of The Business Insider reports Monday that CNBC anchor Maria Bartiromo‘s “Closing Bell” lost 40 percent of her viewers in the key 25 to 54 age demographic in 2010.
MacNicol writes, “Bartiromo is not alone. CNBC saw one of its worst years in the 25-54 demo in the past decade and ratings are way down across the board, but Bartiromo suffered the worst drop. [Numbers below].
“Clearly the entire network needs a shot in the arm that goes way beyond Jim Cramer‘s excessively energetic show. However, the sort of headlines the newschannel might generate by switching up Bartiromo’s chair might be just the thing.
“A few years back the obvious successor to Bartiromo was Erin Burnett, but over the years Burnett has lost her newness factor raising the question: is it time for some fresh blood?”
Read more here.
by Chris Roush
The 10 most powerful players in financial news on television were listed in the December issue of TV Week’s NewsPro magazine.
Hillary Atkins writes, “CNBC is, of course, the leader in the field, but it has competitors nipping at its heels, and even some surprising competition at times from television’s longest-running newsmagazine program, ’60 Minutes.’”
In alphabetical order, they are:
1. Maria Bartiromo “the top choice when CEOs want to be interviewed on television.”
2. Bloomberg Television “runs a slate of business shows that explore all aspects of the financial markets, business news and investing.”
3. Margaret Brennan “one of the newer faces making a mark in business television.”
4. Neil Cavuto “an undisputed leader in the world of television business journalism.”
6. Jim Cramer “no one would dispute Jim Cramer’s seriousness of purpose in imparting business and financial information and opinions to his viewers.”
7. Fox Business Network “the new kid on the business block.”
8. Anthony Mason “brings his financial acumen and reporting expertise to the business beat.”
9. “Nightly Business Report” “”covers the biggest stories in business and provides analysis so that viewers can make more informed financial decisions.”
10. “60 Minutes” “at the forefront of covering economic stories in the nation’s heartland and how average citizens have been affected by businesses shutting their doors.”
Read the list here.
CNBC anchor Maria Bartiromo was on the Brian Lehrer Show on WNYC radio on Friday, talking about her new book The Weekend That Changed Wall Street: An Eyewitness Account, and her opinion of coverage of the financial meltdown.
When a caller asked Bartiromo why she and other financial journalists didn’t predict the crisis, she responded, “It was just this mania where everybody believed that home prices would continue to go up…It’s not just the media.”
When Lehrer asked Bartiromo if she and other financial journalists “drank the Kool-Aid,” she pushed back.
“CNBC has 14 hours of live programming every day,” she said. “At any moment in the day, you could have turned on CNBC and seen me talking to George Soros, who said this is a house of cards about to collapse, or Peter Schiff, who said the same thing…”
“To say that the media missed it is not actually giving the media the credit of perspective,” she added. “I actually give credit to the media.” She then mentioned The Wall Street Journal, The Financial Times and other business media whom she thought did a good job.
“I think the investment media and the financial media handled this crisis quite well, making people accessible and explaining the issue” said Bartiromo. “…Everybody would like to blame the messenger.”
Listen to the entire interview here.
CNBC anchor Maria Bartiromo was interviewed by Stephanie Jo Klein of Lemodrop.com about her new book, “The Weekend that Changed Wall Street,” and discussed her career in business journalism.
Her is an excerpt:
It’s difficult to recognize a bubble when you’re in it. We’re an optimistic society. We saw home prices rising, and thought they’d continue to go higher. In 2006, there was no justifiable reason the prices were soaring so high, when you look back. It was just a mania. The regulators and others in Washington said ‘this is the American dream to own a home. Let’s make it as easy as possible.’ The lenders said ‘you don’t need to prove that you have a job. We’re going to make it as easy as possible.’ The reporters were watching the markets go higher, so why wouldn’t they continue to do so?
And then you have the actual individuals who said they didn’t have a job and didn’t have the wherewithal to make all the payments, but they did it anyway. You can point fingers all around, but at the end of the day, we were in an optimistic society, and many people missed the cracks in the ceiling. They were visible to some hedge fund managers and short-sellers, but you could go back to various bubbles and have the same mentality. In the dot com boom, anything with a dot com on it soared. That’s one lesson we can all walk away with – maybe I should be more of a contrarian. Back to fundamentals – if it looks too good to be true, it probably is. These are tools to help us when the next bubble comes along.
Read more here.
Marketwatch.com media columnist Jon Friedman writes Wednesday that the stars of the latest Oliver Stone movie about Wall Street are CNBC and its anchor, Maria Bartiromo.
Friedman writes, “If you watch the network during the day, you’ll recognize the likes of Bartiromo, Jim Cramer, David Faber, Becky Quick, Sue Herera and Melissa Lee.
“The network’s stars appear on camera so often that this film is practically a product placement for CNBC. (20th Century Fox, like MarketWatch, is a unit of News Corp.
“Bartiromo is most conspicuous among the real journalists. Early on, we see her interviewing and bantering with Gordon Gekko, displaying her trademark earnestness throughout. He tells her happily, ‘Your show is a big hit in the can.’
“Likewise, Cramer probably didn’t require the services of the Actors Studio to play the cameo role of the bombastic host of ‘Mad Money.’ Apparently, Cramer was included for the purpose of doing what he does on his show in real life — provide comic relief.”
Read more here.