Tag Archives: Maria Bartiromo

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Wolff: Bartiromo departure much ado about nothing

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Michael Wolff writes Monday for The Guardian that Maria Bartiromo‘s departure from CNBC last week — she’s headed to a job at Fox Business Network — wasn’t as big of a deal as it would have been 20 years ago.

Wolff writes, “She was synonymous with business news at the moment when business news was growing ever more uncertain about itself. Her signature afternoon show didn’t have much more than an audience of 40,000 people, meaning CNBC was paying $1,000 a person. And she seemed like a voice and face from another time, when CEOs were gods, when froth felt like money, when business news was more like sports. True, CNBC wasn’t acting otherwise. It always felt like 1999 at CNBC. Still, even at tone deaf CNBC, Bartiromo seemed tonally off.

“Both CNBC and Bartiromo had been caught out in a mobile world. CNBC has always maintained a carefully created illusion of its own omnipresence and inescapable utility. Wherever Wall Street was gathered, in gyms, on trading floors, or in C-suite reception areas, there was CNBC offering real time narration. The fact that this was a tiny audience, almost impossible to measure, was trumped by the urgency of the information and the importance and wealth of those who urgently needed to know. It was this sense of connectedness at CNBC that helped kill business magazines.

“But where once this looked like information efficiency, a constant mainlining of data, this form was now preempted by alerts in your pocked, by a new habitual relationship. News as a whole has become a mobile phenomenon. Connection, urgency, utility have moved to mobile devices and applications, leaving CNBC and its brother news channels in the background, with no one listening. Illusion shattered.

“Indeed, television business news with its graphs and signage and hastily arrange interviews, has always looked more like it provided a lot more information than it actually did. The truly more efficient device in your pocket now unmasks this.”

Read more here.

Bill Griffeth and Maria Bartiromo

Bartiromo says goodbye

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CNBC‘s Bill Griffeth and Maria Bartiromo discuss their friendship on her last official day of work at the business news network.

Bartiromo is expected to join Fox Business Network early next year.

Bartiromo said, “Guys on the floor of the New York Stock Exchange have been my family for so many years. I will never forget how they warmly welcomed me 20 years ago here. and just educated me, helped me. brought me along. I love all of you. not just the traders and specialists, but the security guards — there are so many friends I have here. I’m going to miss them so much.”

Here’s her formal goodbye at the end of the show:

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Why Bartiromo left CNBC for Fox Business

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Julia LaRoche and Henry Blodget of Business Insider write Friday about the real reasons why longtime CNBC anchor Maria Bartiromo decided to leave the business news channel for rival Fox Business Network.

LaRoche and Blodget write, “Yes, CNBC’s ratings have been low of late, but they’re still well above FOX Business Network’s ratings. CNBC still remains the No. 1 business news channel.

“According to a source familiar with Bartiromo’s thinking, her decision came down to three factors:

  • Money. FOX made a big offer. CNBC increased its own offer, but didn’t quite match FOX’s.
  • Visibility. FOX is going to give Bartiromo a live Sunday show on the FOX News Channel, which has a vastly larger audience than either business network. Bartiromo explored the possibility of hosting a similar show on NBC, but “Meet The Press” was taken and NBC wasn’t willing to create a similar slot for her.
  • The opportunity to, once again, help build something. FOX Business is no longer a startup network, but it has a long way to go before it challenges CNBC as the most popular business network.

“FOX’s overtures were also made more attractive and persuasive by the personal involvement of FOX boss Roger Ailes. Ailes persuaded Bartiromo that he would be personally committed to helping her further develop her career, support that Bartiromo did not feel she would have at CNBC and NBC.”

Read more here.
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CNBC memo on Bartiromo’s departure

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Here is the memo that CNBC president Mark Hoffman sent to the staff about the departure of anchor Maria Bartiromo:

After 20 years of groundbreaking work at CNBC, Maria Bartiromo will be leaving the company as her contract expires on November 24, 2013.

Maria’s contributions are too numerous to list here.  But, suffice it to say, she has been at the center of every major financial and business news story, working hard for CNBC, since her earliest days fighting it out on the floor of the New York Stock Exchange in the mid-90’s.

I will leave it up to Maria to let you know where she is headed on her own timetable.  Meanwhile, I wish her great happiness and fulfillment as she takes on her next challenge and I thank her for all of her excellent work at CNBC.

On an interim basis, Kelly Evans will join Bill Griffeth as the co-host of “Closing Bell” at 3pm EST and Kelly will continue at 4pm with an ensemble of CNBC reporters for the second hour of the show.

We will name a permanent host of “On the Money” shortly, however Becky Quick will be the first of a number of anchors who will contribute to that program.

Please join me in wishing Maria well.

Bartiromo 20 years

Is Bartiromo worth it to Fox Business?

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Dana Blankenhorn of TheStreet.com writes that business news anchor Maria Bartiromo switching to Fox Business Network from CNBC is a lot of noise for a small amount of viewers.

Blankenhorn writes, “Yet it’s big news that, when her latest contract expires on Nov. 24, she’s off to Fox Business Network, which trails CNBC badly in the ratings, and Fox News, which doesn’t.

“The bigger story here might be just how small an audience we’re talking about. According to Nielsen CNBC has been averaging 135,000 viewers, Fox Business Network 46,000. On Nov. 12, TVBytheNumbers reported Fox Business‘ daytime audience ‘in the demo,’ people aged 25-54, was 10,000.  Out of 96 services available in the third quarter, Fox Business Network was 85th in the daytime, which is when it draws its biggest audience.

“If Bartiromo has just 45,000 fans who will follow her across to Fox Business Network, that doubles the network’s audience. Take those viewers away from CNBC and the two networks are tied. That’s what Fox is banking on.

“But is the prize worth it? Business news, unlike any other beat save perhaps technology, just doesn’t take to the small screen. Investors prefer words to pictures and numbers to words. And businessmen don’t have time to look at TVs during the day — they’re working.”

Read more here.

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Why Bartiromo will fit in at Fox Business

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Albert Kleine of Media Matters for America writes about why CNBC anchor Maria Bartiromo will fit in well at Fox Business Network, her anticipated new employer and which he argues has a pro-business, anti-government slant to news.

Kleine writes, “In 2011, Bartiromo repeatedly argued that the National Labor Relations Board (NLRB) should not have intervened when Boeing was accused of anti-labor practices, going so far as to claim that the only reason NLRB filed suit against the company was because Boeing’s jobs are non-union. In late 2012 when Citigroup CEO Vikram Pandit unexpectedly resigned, Bartiromo asserted that is was because he was ‘[g]etting bashed and bashed and bashed again by the President, by the populists.’ And of course, there is Bartiromo’s recent staunch defense of JPMorgan Chase CEO Jamie Dimon, despite the fact that Dimon headed the investment bank when it was involved in allegedly fraudulent deals in the mortgage security market just before the financial crisis.

“Bartiromo’s soft approach to business interests is exactly what will make the host successful at Fox. The network regularly accuses the federal government of committing ‘shakedowns’ whenever big business interests are held accountable for misconduct, even when there is mounting evidence of wrongdoing. Similar to Bartiromo’s assertion that Pandit resigned because of pressure from the Obama administration, Fox Business’ Stuart Varney claimed that when Standard & Poor’s Devan Sharma stepped down as president in 2011 it was because the Obama administration was exacting revenge for S&P’s downgrade of the U.S. credit rating.

“Bartiromo’s defense of big business is not the only reason she’ll fit in at Fox — she’s also well-practiced in false, conservative attacks on President Obama. In October 2012, she suggested that the reason President Obama did not refer to the September 2012 attacks in Benghazi, Libya as ‘terrorism’ — a well-worn falsehood — was because he may have been trying to garner support for cuts to military spending.”

Read more here.

Kelly Evans

Kelly Evans is winner at CNBC with Bartiromo departure

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Julia LaRoche of Business Insider writes about CNBC‘s Kelly Evans, who will take over for Maria Bartiromo when the latter leaves next week after 20 years at the business news network.

LaRoche writes, “She’s insanely knowledgeable about markets and economics, putting her a cut above a lot of the talent that appears on TV.

“According to a network statement, Evans will be the host on an ‘interim basis’ with Bill Griffeth of ‘Closing Bell’ at 3 p.m. ET.

“Evans, 28, joined CNBC in early 2012 from The Wall Street Journal.

“While at The Journal, she worked as an economics reporter. She also wrote the ‘Ahead of the Tape’ column and hosted the daily ‘News Hub.’

“Evans began her career at CNBC in the London bureau before quickly being brought back stateside for ‘Squawk on the Street.’

“She’s been a standout at CNBC. She would frequently anchor ‘Closing Bell’ when Bartiromo was away.

Read more here.

Maria Bartiromo

TV exec: Bartiromo’s switch means booking wars are over

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Claire Atkinson and Bruce Golding of the New York Post have more analysis on the departure next week of CNBC anchor Maria Bartiromo, who is apparently moving to rival Fox Business Network.

Atkinson and Golding write, “Fox Business didn’t confirm its hire, but sources said Bartiromo’s pact with the network was all but finalized.

“One former TV news exec said Bartiromo’s move meant that ‘the wheels are officially falling off of the NBC News Group.’

“‘Maria is a huge loss for CNBC,’ the source said. ‘Booking wars are officially over with her departure….CNBC will not get the big gets.’

“Bartiromo’s departure is also a sign that NBC News Group Chairmwoman Pat Fili-Krushel ‘can’t keep her top-tier talent happy,’ the source added.

“‘Ratings are dreadful at CNBC and they have just lost their biggest draw. Advertisers will be angry,’ the source said.

“‘Fili-Krushel was just schooled by the brilliant [Fox News chief] Roger Ailes.’

“Sources close to Fox Business anchor Liz Claman, who left CNBC in 2007, also said she’s not likely to be happy at Bartiromo’s arrival.”

Read more here.

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Maria Bartiromo Moves to Fox

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CNBC’s “Money Honey” is moving to Fox Business Network after a 20-year career at the business channel. Bartiromo’s move was first reported by Drudge Report. The move brings Fox Business Network one of the industry’s most prominent faces. Bartiromo is expected to start on Monday, the New York Times said.

This is from the Times story. Read more here.

CNBC confirmed the news Monday, thanking Ms. Bartiromo for her 20-year career at CNBC.

The network issued a statement: “After 20 years of groundbreaking work at CNBC, Maria Bartiromo will be leaving the company as her contract expires on November 24th. Her contributions to CNBC are too numerous to list but we thank her for all of her hard work over the years and wish her the best.”

Bartiromo 20 years

Bartiromo celebrates 20 years at CNBC

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CNBC anchor Maria Bartiromo‘s 20th anniversary at the business news network was recognized Friday morning on the air.

There will be more on Bartiromo’s 20 years at the business news network on “Closing Bell” (M-F, 3 p.m. to 5 p.m. ET) this afternoon, according to a CNBC spokeswoman.

Watch the video here: