Tag Archives: Maria Bartiromo

Maria Bartiromo Fox

Trusting the information that you’re going to get

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Chris Ariens of TVNewser interviewed new Fox Business Network anchor Maria Bartiromo about her new shows on the network and about business journalism.

Here is an excerpt:

TVNewser: FBN still trails CNBC in the ratings most hours, what will be your measure of success?

Bartiromo: I feel like already I’ve had people on the show that have never been in the building. And so, one measure of success is ensuring that I have the leaders in business, informed individuals coming on the show and have an informed discussion. I’m not under any illusion that this is necessarily going to be easy to compete with a company that’s been in place — and that I helped to build — that’s doing great. CNBC does a great job. So I’m not going to focus on ratings right off the bat. I can’t. I think it would be silly for me to do that, because we’re building something. I feel like in Roger Ailes, I have a boss who wants me to win. I feel like he is recognizing these other things, he’s not necessarily just saying ‘well, you know, we have to have the ratings up,’ and so I think the ratings will follow at some point, but that’s not going to be my first measure of success.

TVNewser: Business TV ratings have taken a hit because of the way people get their business and financial news: through digital and social media. What will you do to make sure your show is appointment TV?

Bartiromo: You’re right. You can get this information and the numbers anywhere. I can get it on my iPhone right now… and I do. But you don’t watch the TV to get the numbers anymore. You go to a channel or a show, because you trust that person and you trust the information that you’re going to get. But this is something that has been a frustration of mine at CNBC. I would say to Mark all the time: I feel like we’re programming to an audience that’s left the party. All this yelling. Buy at $10 and sell at $10.05. All these quick shows and quick interviews. That’s for day traders and I don’t think day traders are watching the way they used to. I think people are going to watch because they want to feel they’ve gotten something that’s informative.

Read more here.

Maria Bartiromo

Bartiromo says she’ll stick to facts, not politics

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Fox Business Network anchor Maria Bartiromo spoke with Michael O’Connell of The Hollywood Reporter about her new shows and about how she does her job.

Here is an excerpt:

How do you want the weekly show to differ from typical financial reporting?

On Sunday mornings, you go around TV and it’s all politicos talking about the issues of the country. At the end of the day, it’s all talking points. Very rarely do you ever hear anybody connect the dots… that it’s about the economy, it’s about business, it’s about creating new jobs and growth. I plan to hear from the person on the front line, the CEOs and business owners, who can say in practical terms why tax reform and immigration reform need to happen. There’s an enormous void on Sundays.

NBC News and Fox News are largely considered to be on opposite sides of the spectrum. Is there a noticeable difference for you?

I’m getting this question a lot. I’m all about business. I’m not about politics, so when you look at the commentators… that’s different. They’re not expecting me to have an opinion. It saddens me to see how journalism has changed so much. Politics has clouded up the room. Most people, when they watch a reporter or read the newspaper, they just want the facts. That’s why, more than ever, I’m going to stick to that. I haven’t seen any change or bent any one way or another, because I’m at Fox Business — and I’m all about business. It’s measurable. It’s gaugeable. If the market is up four percent, you can’t make an opinion about that.

Read more here.

Maria Bartiromo Fox

Bartiromo’s show off to slow start on Fox Business

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A lack of big-name guests and the discussion format of “Opening Bell with Maria Bartiromo” resulted in a slow start for the new Fox Business Network show, which debuted Monday, reports Linette Lopez of Business Insider.

Lopez writes, “On day one Bartiromo booked Jon Hilsenrath, the Wall Street Journal reporter known for Federal Reserve scoops; Bank of America Head of U.S. Equity Savita Subramanian; Dallas Fed President Richard Fisher; and Mario Gabelli, CEO of GAMCO investments. All of these folks are interesting people with large followings, but they aren’t necessarily market movers (read: headline-makers).

“Plus, Gabelli was on Bloomberg TV Jan. 22nd. Wall Street has seen him since the “hey, this ain’t 2013′s 30%-market anymore” discussion that’s dominating headlines these days.

“Meanwhile, CNBC booked Verizon CEO Lowell McAdam (telecoms — so hot right now), former European Central Bank President Jean Claude Trichet (everyone’s talking about eurozone inflation), and economist Larry Summers (he was a frontrunner for Fed chair) for Monday morning.

“Booking day one isn’t something you can do over again, but our second issue with the show — Bartiromo’s comfort with its slightly more discussion-heavy format — will likely improve with time. For now, it’s not quite lively enough to keep viewers from switching back to their regularly scheduled programming.”

Read more here.
Maria Bartiromo Fox

Variety: Bartiromo won’t help Fox Biz ratings much

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Brian Steinberg of Variety writes that the launch of Maria Bartiromo‘s new show, “Opening Bell with Maria Bartiromo,” on Fox Business Network won’t help it gain many more additional viewers.

Steinberg writes, “For Fox Business Network, the hire is a big, and likely expensive, maneuver. While the network has notched audience growth over its six years, CNBC retains a sizable lead. Another big name FBN has lured, Lou Dobbs, has maintained his cachet, but has not mustered the viewership numbers he enjoyed at CNN.

“‘In terms of ratings, it is likely that a small percentage of people will follow Maria over to her new morning slot at FBN, but I don’t think it’s going to make for a huge ratings boost,’ said Billie Gold, vice president and director of buying and programming research at Carat, a large ad-buying firm that counts General Motors among its clients. One of the issues, said Gold, is distribution. By her estimates, CNBC reaches about 82.3% of U.S. TV homes while Fox Business reaches 66.6%.

“Bartiromo’s arrival adds luster to the FBN lineup, said Kevin Magee, the network’s executive vice president, and helps cultivate a viewership advertisers want. ‘What we have is a very good audience in that it is a very wealthy audience, and that’s very attractive to advertisers. It’s not a pure numbers game. It’s the quality of the audience, not the overall size.’

“Executives at Fox Business owner 21st Century Fox hope Bartiromo’s arrival heralds a new chapter for FBN. ‘I do think Fox Business is really beginning to hit its stride,’ said Chase Carey, 21st Century Fox’s chief operating officer, during a recent conference call with investors. ‘I think Maria Bartiromo is going to add a great dimension to it. We continue to strengthen distribution agreements to Fox Business. I think that channel really has an increasingly exciting future, as it really begins to carve out a space with the distribution platform finally fully in place.’”

Read more here. And here is the video of the first show, which aired Monday morning.

Maria Bartiromo

Bartiromo: I now compete against CNBC

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Jonathan Welsh of The Wall Street Journal interviewed Maria Bartiromo, who left CNBC last year and joined Fox Business Network earlier this year.

Here is an excerpt:

How did you spend your time off?

After leaving CNBC I was in a 60-day non-compete period, but I had to stay  involved, so I attended Governor Cuomo’s regional economic development conference and the holiday party at the White House. After that I probably should have made the decision to find a beach in the Caribbean. But it was time for the World Economic Forum. I’m a workaholic. I was able to fit in a trip to Milan and went hiking in Arizona with my husband.

Do you think you’ll be able to snag big names away from CNBC for interviews?

It is official now that I’m competing with CNBC. I was known for getting people on the show for interviews and that is the result of relationships that took years to develop. I worked so hard to get those guests and I’m very proud of my Rolodex.

Why did you leave CNBC? Was it just about money?

It wasn’t about money. CNBC’s offer was generous in all respects. But I was looking what would have been my fifth five-year deal with CNBC and it looked a lot like what I had been doing before. But audiences are changing. I felt pressure to give a bunch of five-minute segments but I think we were broadcasting to a community that isn’t there anymore – the day-trader community. It used to be all about the stock market but not anymore. I wanted an opportunity to use a different approach to engage the audience.

Read more here.

Maria Bartiromo 2

Bartiromo’s show could boost Fox ratings

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Maria Bartiromo‘s new show on Fox Business Network called “Opening Bell with Maria Bartiromo” that stats Monday could boost the network’s ratings, reports Ronald Grover of Reuters.

Grover writes, “Fox Business increased its ratings and added homes to which it is telecast but still trails CNBC. Over the last year, it averaged 54,000 for its 9 am to 5 pm schedule, according to Nielsen ratings data, compared with the 200,000 that CNBC averages. CNBC is seen in 95 million homes compared with 77 million for Fox Business.

“‘I was at the top of my game at CNBC, but they made me a great offer,’ Bartiromo said in an interview, referring to Fox. ‘They were terrific at CNBC, but I am happiest when I am helping to build a brand.’

“Bartiromo’s show stands a good chance of becoming the network’s top-ranked show, and should lift its ratings and encourage other cable operators to carry Fox Business, said Brad Adgate, senior vice-president and research director for Horizon Media.

“‘Only a handful of business news reporters have as high a profile,’ Adgate said.

“Bartiromo, who would not discuss her contract, says Fox influenced her decision to bolt by also offering her a Sunday morning business-oriented show on the Fox News Channel. That show, which has not yet been given a name, is expected to begin later in the first quarter, Fox said.”

Read more here.

Maria Bartiromo

Bartiromo talks about leaving CNBC

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Fox Business Network anchor Maria Bartiromo appeared Friday on “Your World with Neil Cavuto” and discussed why she left CNBC after 20 years.

Bartiromo left CNBC in November 2013 and started with Fox Business earlier this year. Her new show, “Opening Bell with Maria Bartiromo,” debuts Monday.

“They were very surprised. People were very surprised when I left. I was in a safe place,” said Bartiromo about the reaction of her CNBC colleagues.

“But I was looking at my growth and my next 20 years, and I couldn’t see it there because viewers have changed,” she added. “Today people want different things. They want a broader conversation.”

To watch, go here.

Maria-Bartiromo

Bartiromo lining up big interviews for Fox Biz

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Maria Bartiromo, who joined Fox Business Network earlier this year after 20 years at CNBC, is lining up some big interviews for her shows, reports Claire Atkinson of the New York Post.

Atkinson writes, “Bartiromo celebrated her new job a few days ago at the home of friend and media consultant Michael J. Wolf.

“Bartiromo told guests she highly recommends a career change for all — after spending 20 years as the face of CNBC.

“Guests included the New York Governor Andrew Cuomo, who chatted pleasantly with former AIG boss Hank Greenberg; Third Point hedge-fund boss Dan Loeb looked relaxed in jeans while he chatted about what news channels he favors. Discovery Communications boss David Zaslav and his wife, Pamela, discussed the merits of Twitter. Zaslav helped champion Bartiromo’s talent when he ran NBCU cable.

“A host of New Yorkers showed up to wish Bartiromo luck, from Washington Post heir Lally Weymouth to PR CEO Richard Edelman and the man who makes Roger Ailes look good, Paul Rittenberg, executive vice president of ad sales at Fox News.”

Read more here.

Maria Bartiromo

Fox Business confirms deal with Bartiromo

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Fox Business Network has signed former CNBC anchor Maria Bartiromo to a multi-year deal, it announced on Wednesday.

In her new role, Bartiromo will serve as global markets editor, anchoring a daily market hours program, as well as a Sunday business-focused show on Fox News Channel. She will begin her tenure at Fox Business on Feb. 1, with each program launching before the end of the first quarter.

“I tapped Maria to report live from the floor of the New York Stock Exchange while at CNBC, and I am delighted to have her join me once again alongside our star lineup at FOX Business,” said Roger Ailes, chairman and CEO of Fox News, in a statement.

Most recently, Bartiromo anchored CNBC’s top-rated markets program, “Closing Bell with Maria Bartiromo.” In 2004, she took over as anchor of the weekly nationally syndicated show, “The Wall Street Journal Report,” which was later renamed “On the Money with Maria Bartiromo.”

She joined CNBC in 1993, and made history in 1995 as the first journalist to report live from the floor of the New York Stock Exchange on a daily basis. Prior to tenure there, Bartiromo served as a producer, writer and assignment editor for CNN Business News.

A recipient of numerous prestigious awards, Bartiromo was the first female journalist to be inducted into the Cable Hall of Fame in 2011.

In 2009, the Financial Times named her one of the “50 Faces That Shaped the Decade.” She was honored with two News and Documentary Emmy Awards; in 2008 for her NBC Nightly News special, Bailout Talks Collapse, and in 2009 for her Inside the Mind of Google CNBC documentary. She also received a Gracie Award for her CNBC special, Greenspan: Power, Money & the American Dream.

To read the release, go here.

Maria-Bartiromo

No official job, but Bartiromo will still work Davos

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Claire Atkinson of the New York Post reports that business news anchor Maria Bartiromo still plans to attend the World Economic Forum later this month despite not having a full-time job.

Atkinson writes, “Bartiromo quit CNBC — after 20 years — in November, reportedly for a new deal with Fox Business Network, leaving news-industry tattlers wondering whether CNBC would prevent her from appearing on air from the Swiss Alps event.

“FBN has yet to confirm her hiring, and Bartiromo can’t technically do any on-air reporting until after Jan. 31 — when her non-compete ends.

“Bartiromo has been attending the Davos Forum for years, and her spokesman, Ken Sunshine, tells us she’ll attend the event, same as always, the only difference being she’ll be there as a private citizen and as a host of a few seminars.

“We doubt Bartiromo will be sitting in her hotel room when there’s some high profile schmoozing to be done, with presidents and bank chiefs all around.”

Read more here.