Tag Archives: Maria Bartiromo

Maria Bartiromo Forbes

Bartiromo speaks to Forbes about leaving CNBC

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Fox Business Network anchor Maria Bartiromo reveals why she left CNBC, how she deals with critics in the social media age and how she defines success in an interview with Moira Forbes of Forbes Women posted Friday.

“I had been at CNBC for 20 years, and I loved every minute of it,” said Bartiromo. “But my decision to leave was two-fold. No. 1, I felt like audiences were changing, and I needed to change. After 20 years, I needed to start thinking about alternatives.

“The issue I had at CNBC was that it was constantly focusing on the short-term…I felt like viewers wanted more.”

Bartiromo also talks about the surprise reaction of some people when it was announced she was joining Fox.

She later said, “I want to constantly learn. I want to become better.”

Watch the video here.

Maria Bartiromo

Bartiromo’s early ratings at Fox Business are terrible

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Julia LaRoche of Business Insider writes Friday about the low ratings for Maria Bartiromo since she joined Fox Business Network.

LaRoche writes, “There were high hopes when Fox Business hired Bartiromo from CNBC after two decades there. She’s known for her deep Wall Street Rolodex and ability to book big-name guests. So the thought was that loyal CNBC viewers might follow Bartiromo to FOX.

“So far, it certainly doesn’t seem like they are.

“Bartiromo’s morning show, the ‘Opening Bell with Maria Bartiromo,’ which began on February 24, ranked 119th out of 123 cable news shows, according to first quarter ratings data posted by TVNewser. The other Fox Business shows that came in behind her were ‘Willis Report’ and ‘Money With Melissa Frances,’ the data shows.

“The ratings data shows that Bartiromo’s show is reaching a total of 53,000 viewers. However, in the critical viewer demographic that FOX wants to reach — folks ages 25-54 — she’s averaging only 7,000 viewers per show.

“Bartiromo has one the best time slots of the day because it’s around the opening of the market, which is generally the busiest time with breaking news and headlines, so these numbers are particularly disappointing. They’re also lower than the viewership FOX was getting in this time slot before Bartiromo debuted.”

Read more here.

Maria Bartiromo Fox

Bartiromo’s show opens to strong ratings

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Maria Bartiromo‘s new Sunday morning show on Fox News opened with strong ratings, according to data from Nielsen.

Ryan Faughnder of the Los Angeles Times writes, “‘Sunday Morning Futures with Maria Bartiromo,’ which airs each week at 7 a.m. PT (10 a.m. ET), averaged 1.078 million viewers, more than the combined total audience for ‘Fareed Zakaria GPS’ on CNN and the first hour of ‘Melissa Harris-Perry’ on MSNBC.

“Among 25-to-54-year-olds, the most coveted demographic for news programming, ‘Sunday Morning Futures’ delivered 312,000 viewers, up 19% compared with Fox News’ average in the time slot so far this year.

“Bartiromo’s coverage focused largely on the sign-up deadline for the Affordable Care Act, and guests included Cleveland Clinic Chief Executive Toby Cosgrove, former Treasury Secretary Lawrence Summers and drug company Merek’s chief executive, Kenneth Frazier.”

Read more here.

Maria Bartiromo

Bartiromo returns to CNBC — in a commercial

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Brian Steinberg of Variety reports how Fox Business Network anchor Maria Bartiromo, who left CNBC last year after 20 years, returned to the network’s airwaves in a commercial.

Steinberg writes, “In ads purchased for the New York market served by Time Warner Cable and running on CNBC, Bartiromo speaks directly to viewers from the set of Fox Business Network, telling them about her guests and the subjects she expects to discuss on ‘Opening Bell with Maria Bartiromo,’ the program she launched on FBN February 24.

‘Come on over,’ she urges the audience during the spot.

“The message is intended as a ‘change of address card’ for Bartiromo, said Kevin Magee, executive vice president of Fox Business Network. The former CNBC veteran left the NBCUniversal-owned outlet late last year for a new deal that puts her on Fox Business Network during the week and on Fox News Channel for a Sunday program that launched March 30.

“The Bartiromo spot is slated to air during CNBC’s ‘Squawk Box,’ Magee said. That program ends just before FBN’s ‘Opening Bell’ vies with CNBC’s ‘Squawk On The Street.’

“FBN is the latest to make use of a sharp-elbows technique that helps place ads in venues that might otherwise shun them. While TV networks like ABC and CNBC control their own air and can block commercials that disparage them to try to steal their viewers, they are often unable to stop ads being placed by the entities that distribute them, such as cable and satellite systems or local stations.”

Read more here.

Maria Bartiromo

Bartiromo: Ready to take the plunge and try something different

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Erin Hill of Parade magazine interviewed Fox Business Network‘s Maria Bartiromo on her switch from CNBC and her new show on Fox News on Sunday morning.

Here is an excerpt:

You were at CNBC for 20 years. Was it a tough decision to leave?
“Absolutely. I had the greatest time and it was a tough decision, but it was a move that I had to make because I was looking at my own growth. There’s a certain structure there that I feel like audiences are no longer interested in. It’s very much short-termism; it’s very much about the stock market. I think audiences want something different today. They want longer interviews and they want to feel like they walk away from an interview with understanding. I was ready to take the plunge and try something different. It’s been a terrific change. I love the new environment and I love my new show.”

You’ve had a lot of important milestones during your career. What do you think about the influence you’ve had on business journalism?
“I’m so proud of it. When I first got down to the floor of the New York Stock Exchange back in 1994, there were a lot of people that did not want me there. It was definitely a bit of a boys’ club and I had to have courage to break my way through, but today I’m proud to say that there are a lot of women on the floor of the New York Stock Exchange. There are many female reporters. I’m proud of that and that I was able to help pave the road.”

You were nicknamed “Money Honey” in the late ‘90s. What do you think of that name now?
“You know, I still think the same of it. I never really took it so seriously, and I don’t take myself that seriously. No one really calls me that. They don’t pick up the phone and say, ‘Hi, Money Honey, what’s going on?’ It was the way the media wanted to address me, but I never felt insulted by it. I think my viewers know who I am, and they know that when CEOs give me an interview, I’m going to ask the hard questions, I’m going to ask what viewers want to hear, and they know I’m not going to be shy about it. I never felt like it was an insult. In fact, I felt flattered to have been noticed and I still feel the same way.”

Read more here.

Maria Bartiromo

Bartiromo brings business news to Sunday

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David Bauder of the Associated Press writes about Fox Business Network‘s Maria Bartiromo and her new show debuting Sunday on Fox News.

Bauder writes, “Original business programming is scarce on Sundays, even on networks that cater to that audience. CNBC and Fox Business Network both air infomercials for most of the daytime hours.

“The Sunday Fox News slot was an important enticement for Bartiromo to make the jump to Fox, where she also hosts a two-hour weekday morning show on the business network. For two decades, Bartiromo was one of the main attractions at CNBC, the ‘Money Honey’ whose breathless reporting from the floor of the New York Stock Exchange defined a go-go era.

“On its face, the move to Fox Business lowers her visibility since FBN has struggled to establish itself as a competitor. Bartiromo’s ‘Opening Bell’ has averaged 54,000 viewers a day since she joined last month, compared with the 191,000 viewers that CNBC gets in the same time slot, the Nielsen company said.

“A Sunday show on the Fox News Channel, meanwhile, offers a chance to reach a much larger audience. Fox is averaging 1.1 million viewers each week for the news and medical shows that ‘Sunday Morning Futures’ will be displacing, more than the combined viewership for a CNN show with Fareed Zakaria and an MSNBC program with Melissa Harris-Perry in the same time slot.”

Read more here.

Maria Bartiromo Fox

Bartiromo: Too much source poaching was going on at CNBC

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Lloyd Grove of The Daily Beast profiles Fox Business Network anchor Maria Bartiromo and writes about her decision to leave CNBC last year.

Grove writes, “The constant battle to book exclusive airtime with heavy hitters like Frazier actually figured in Bartiromo’s stunning decision last November to cross enemy lines from CNBC, where she’d been a franchise player for two decades, to join the Fox Business Network, Roger Ailes’s second-place financial television operation, along with the top-rated Fox News Channel.

“‘It wasn’t just the intense competition, it was a competition with my own company at CNBC,’ said Bartiromo, who is marking five weeks of anchoring her two-hour stock market program on FBN, Opening Bell with Maria Bartiromo, and on Sunday debuts her live hour-long interview show on Fox News, Sunday Morning Futures with Maria Bartiromo.  (In other words, her famous name and face are all over both cable outlets.) ‘Six or seven years ago, my boss came and said, ‘Maria, you’re the only one who’s working, the only one who’s picking up the phone and getting big hitters on the air, and I need to make other people do that.’’

“The result was worse than annoying. Frequently, she recounted, she’d persuade a financial titan like billionaire Stephen Schwarzman, the chief executive of the Blackstone Group private equity firm, to come on her afternoon show, Closing Bell, only to have various CNBC producers pull him aside and try to poach him for their own programs. ‘Unfortunately, it was being in an environment where I was competing with own company all the time,’ she said. ‘It got very frustrating to me.’

“There were certainly other compelling reasons to jump ship. Ailes is an old friend and mentor. He was Bartiromo’s boss at CNBC in the mid-1990s when he made her a star–the first television journalist to report live from the floor of the New York Stock Exchange. He was also reportedly offering a nice uptick in pay–from an estimated $4 million a year at CNBC to $1 million to $2 million more at Fox–as well as a live network Sunday show (instead of her taped syndicated weekend program, On the Money) and the freedom to conduct lengthy on-air interviews as she saw fit. She was also given a classy title, Global Markets Editor.”

Read more here.

 

Maria Bartiromo

Bartiromo show on Fox News to debut on Sunday

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Maria Bartiromo, who left CNBC last year after 20 years to join Fox, will have her new Fox News show, “Sunday Morning Futures,” debut this Sunday, March 30.

The show will focus on the intersection of commerce and news events, offering viewers in-depth analysis on recent developments in the economy.  Bartiromo will interview business leaders and industry newsmakers on topics such as job creation and investment opportunities, providing viewers with a look at how to prepare financially for the future.

“Maria’s renowned expertise covering financial markets, job forecasts and the economy has helped define her as one of the finest business journalists in the industry and I am confident she will bring even greater value to Fox News Channel’s weekend programming,” said Michael Clemente, executive vice president of news for the network.

Bartiromo serves as Fox Business Network’s global markets editor and anchor of “Opening Bell with Maria Bartiromo”

She was previously at CNBC from 1993 until 2013, where she anchored “Closing Bell with Maria Bartiromo” and “The Wall Street Journal Report,” which was later renamed “On the Money with Maria Bartiromo.” She made history in 1995 as the first journalist to report live from the floor of the New York Stock Exchange on a daily basis.  Prior to her tenure there, Bartiromo served as a producer, writer and assignment editor for CNN Business News.

A recipient of numerous prestigious awards, Bartiromo was the first female journalist to be inducted into the Cable Hall of Fame in 2011. She is also the author of several books, including The Weekend That Changed Wall Street and The 10 Laws of Enduring Success. Bartiromo writes a monthly column for USA Today and has written columns for Businessweek, Milano Finanza, Individual Investor, Ticker and Reader’s Digest magazines. She has been published in the Financial Times, Newsweek, Town & Country, Registered Rep and the New York Post.

Maria Bartiromo

“Opening Bell with Maria Bartiromo” seeks associate producer

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Fox Business Network seeks an Associate Producer/Writer for “Opening Bell with Maria Bartiromo.”

Two-plus years television experience in writing and producing segments for live news programs.  Strong control room experience required.

Duties include but not limited to:  researching and writing scripts, producing segments, producing reporter hits, producing graphics, and most importantly the ability to work under intense deadline pressure in the control room during a live program.

Candidates must show high-level knowledge of the financial markets, business news and have the ability to react to breaking news with instant programming ideas. Must be able to work all shifts.

To apply, go here.

Maria Bartiromo

Maria Bartiromo on her next chapter

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Jennifer Chang of Success magazine profiled Fox Business Network anchor Maria Bartiromo about her new job and her new shows.

Change writes, “‘Today, I think people want broader conversation, they want deeper understanding of the business issues of the day,’ explains Bartiromo in an interview with SUCCESS. ‘So I’m going to try to do longer interviews, I’m going to try to do conversations, bring together smart, global-minded informed people to talk about the big stories of the day in a good analysis that’s not a knee-jerk reaction, that’s not going from trading floor to trading floor. I really want to try to bring perspective.’

“Besides Opening Bell, Bartiromo will host a show at Fox News Channel on Sundays. Expected to launch at the end of the first quarter, the business-themed program is what she sees as ‘a void in the market.’

“‘Every Sunday, you see all these politically-minded figures on the air — Meet the Press, etc. All they’re doing are spewing out their talking points and they’re talking about the issues of the country, but very rarely do you see anyone connect the dots — meaning, it’s about the economy, it’s about business, it’s about creating jobs.’

“As Bartiromo continues discussing her big picture goals, it’s clear that her vision for innovation has no bounds. ‘I want to get the people who are the front lines talking about these issues, rather than having politicals on all day long; we’re going to get business into the conversation. My show that I had on CNBC was trying to do that a little, but this is a bigger opportunity because I’m going to be filming it live for most of Sunday.’

Read more here.