Tag Archives: Maria Bartiromo
Bartiromo joins CAA agency
by Chris Roush
Longtime CNBC anchor Maria Bartiromo has signed with CAA to negotiate her next contract, reports Dominic Patten of Deadline Hollywood.
Patten writes, “CNBC anchor Maria Bartiromo will be represented by the agency in all areas.
“Presently the anchor of CNBC’s Closing Bell with Maria Bartiromo as well as host and Managing Editor of The Wall Street Journal Report with Maria Bartiromo, the journalist’s latest deal with the business news network is set to expire at the end of this year. Bartiromo has been on-air with CNBC since 1993, after several years as behind the camera at CNN. As well as reporting on the Street, Bartiromo has had a side career playing herself on the big screen.
“She has appeared in features Wall Street: Money Never Sleeps, Inside Job and Arbitrage among others. A frequent talk show guest and pundit , news footage of Bartiromo also appeared in a 2003 episode of The Sopranos.”
Read more here.
“Wall Street Journal Report” to change name
by Chris Roush
“The Wall Street Journal Report” television news show is changing its name beginning next month.
The new name is “On the Money with Maria Bartiromo.”
The Journal and CNBC have had a long relationship, but after The Journal was acquired by News Corp., which also owns Fox Business Network, its journalists began appearing more on that business news network.
“The Wall Street Journal Report” is produced by CNBC in cooperation with the editors of The Journal. It is distributed by NBC Universal Domestic Television. It appears nationwide in approximately 200 markets, on NBC, ABC, CBS and Fox stations.
“The Wall Street Journal Report” premiered on Sept. 4, 1970. Bartiromo joined the show in September 2004, replacing Consuelo Mack as its host.The show features interviews, discussions, weekly job reports, stock market updates, and stories about the economy
Dobbs to Bartiromo: You are making a big mistake by leaving CNN
by Chris Roush
CNBC anchor Maria Bartiromo was the commencement speaker last week at NYU’s Stern School of Business, and she recounted her first big break when she left CNN for CNBC.
Bartiromo said:
I remember I worked as an intern for no money the whole summer after the internship ended and finally was offered a job as a production assistant in business newsin 1989. It was there that I learned firsthand how to cover a live news event in real time. It was 1990 and CNN was making history covering the first Gulf War literally as it was happening. War reporter Bernard Shaw reported from under the bed while bombs were going off in Baghdad. The markets were moving, oil prices were trading wildly and I found myself in the middle of this history making moment at CNN Business News. This training would help me later cover the global markets that move wildly in real time.
I worked hard at CNN. I knew that hard work is one of the secrets to succeeding because there are no short cuts. And I rose through the ranks as writer, producer and assignment editor. Then five years later, my boss wanted to restructure the assignment desk and promote me to a desk job. I knew in my heart what I was good at and what I loved: being in the field, being in the middle of the action and not at a desk. So, I reluctantly took the promotion but knew I had to leave CNN … that I had hit a ceiling. I put a tape together and sent it to CNBC.
CNBC hired me as an on air reporter in 1993. Now I would not only write and produce my reports, but would present them as well. So, I set up a meeting with my boss Lou Dobbs to tell him I was leaving, and he said to me, “Maria, you are making the biggest mistake of your career.” I understood what he was saying. To him, CNN was the best place for me. But I had to follow my heart, and I had to have the courage to leave and know that if it didn’t work out, I would brush off my shoes and try again. Courage is critical.
WSJ Report with Maria Bartiromo being evaluated
by Chris Roush
Inside Cable News reports that NBC has sent out a survey to VIPs asking them to evaluate “Wall Street Journal Report with Maria Bartiromo.”
It writes, “I don’t think I’ve ever seen a ratings report on the show, either for syndication or for its CNBC airings, so I have no idea if ratings are or are not a factor here. Some of the questions stand out more than others…especially the first one.
“1) The Wall Street Journal Name is important in my decision to watch WSJR – It’s 2012…the year that the Wall Street Journal/CNBC deal is supposed to expire. Conventional wisdom has been that the WSJ’s owner News Corp. is going to put the WSJ brand and its staff on FBN. I hadn’t considered the possibility that this likely WSJ scrubbing by CNBC would extend to syndication but this question surely must be gauging viewer opinion on what would/might happen if CNBC is forced to drop the WSJ name from this show.
“There is a similar question at the bottom regarding Maria Bartiromo but I would be very surprised if she either got yanked from the program or took herself off. The whole point of the show is basically to be a vehicle for Bartiromo. If she got taken off what’s the point of the show? So I don’t read much at all into the inclusion of this question.”
Read more here.
Don’t worry too much about CNBC’s lower ratings
by Chris Roush
Marketwatch.com media columnist Jon Friedman writes Wednesday that there shouldn’t be too much worry about the drop in ratings at CNBC.
Friedman writes, “But I can assure you CNBC’s management is privately irate about the talk that it’s displeased with Sorkin — or Bartiromo, for that matter. Officials correctly note that the two have built enviable personal brands.
“Sorkin’s Dealbook blog in the New York Times has emerged as a must-read for Wall Street. Bartiromo has few peers when it comes to repeatedly snaring high-profile interviews on camera.
“And yet, as the News piece noted, Nielsen ratings show that in the past year, the data for ‘Squawk Box’ have dropped 16% in total viewers and 29% in the essential 25-to-54 demographic. The Daily News suggested that the decline has accompanied Sorkin’s higher profile on the show.
“On one recent day, the News said, ‘Squawk’ generated its lowest total numbers of the year, 99,000.
“CNBC executives roll their eyes in disgust at such revelations. They insist that the Nielsen results don’t accurately reflect CNBC’s audience because CNBC’s viewers happen to be notably more affluent than those generally surveyed by Nielsen.”
Read more here.
Ratings declines for CNBC’s Bartiromo, Sorkin
by Chris Roush
Frank DiGiacomo of the New York Daily News writes Sunday about how CNBC executives are worried about ratings declines for two of its star anchors — Andrew Ross Sorkin and Maria Bartiromo.
DiGiacomo writes, “According to Nielsen ratings obtained by Gatecrasher, from April 2011 to April 2012, ‘Squawk Box’ is down 16 percent in total viewers and 29 percent in the important 25-54 demographic bracket that advertisers buy.
“On Tuesday, the show drew its lowest numbers of the year in total viewers — 99,000.
“The source noted that the business-for-breakfast show is in its third straight quarter of ratings decline, and added the drop coincides with the addition of vaunted New York Times Dealbook editor and ‘Too Big to Fail’ author Sorkin, 35, who started with ‘Squawk Box’ on July 18.
“Although one source familiar with the situation tells us ‘Sorkin is working his tail off at the show,’ another insider says, ‘There’s a lot of talk that Andrew is not bringing them what they thought he was going to bring them: ratings and buzz. He’s not bringing them scoops.’
“The source adds that CNBC is ‘up in the air about what to do with Sorkin,’ but notes, ‘They’re coming to the conclusion that he makes a better guest than host.’”
Bartiromo on Hall of Fame inducation, missing Haines
by Chris Roush
CNBC anchor Maria Bartiromo talked with TVNewser’s Chris Ariens about what it was like to be the first female journalist inducted into the Cable Hall of Fame and other issues.
Here is an excerpt:
TVNewser: What’s CNBC been like without Mark Haines?
Maria Bartiromo: It’s been a very sad time. I worked with him for 10 years on “Squawk.” Most of us grew up with Mark. One of the greatest things about Mark is he worked for the viewer. He will be missed. He has left an incredible legacy on the cable industry and CNBC. I miss him.
TVNewser: So what’s more exciting: being inducted into the cable Hall of Fame or throwing out the first pitch before a Cubs game at Wrigley field?
Maria Bartiromo: That’s a really good question. I guess being inducted into the Cable Hall of Fame. I was so proud to be working at CNN 20 years ago. But Lou Dobbs wanted to restructure the newsroom and I was on the assignment desk, so Lou promoted me to senior producer for the morning shows and I was upset, because it would put me on the overnights again, and take me out of the field. So after all my crying — I used to cry on the 22nd floor of CNN — I went back and put together my reel. Re-shooting the stories I’d produced. And I sent it to CNBC and Peter Sturtevant and Roger Ailes said “we want to put you on the air.” I went to Lou and I said, “Lou, I’m leaving.” And he said, “Maria, you’re making the biggest mistake of your life.” And, as I said last night at the gala, “Tonight proves a different story.”
Bartiromo becomes first female journalist in Cable Hall of Fame
by Chris Roush
CNBC anchor Maria Bartiromo was inducted into the Cable Hall of Fame on Tuesday, becoming the first female journalist honored.
Inductees are selected each year by an anonymous committee of cable executives based on their leadership, innovation and contributions to the people, communities, organizations and institutions served by cable telecommunications.
Bartiromo is the anchor of CNBC’s “Closing Bell” and host and managing editor of “The Wall Street Journal Report with Maria Bartiromo,” recently rated the most watched financial news program in America.
Bartiromo joined CNBC in 1993 after five years as a producer and assignment editor with CNN Business News. In 1995, Bartiromo became the first journalist to report live from the floor of the New York Stock Exchange on a daily basis.
In May 2008, Bartiromo received a Gracie Award in the category of Outstanding Documentary for her documentary “Greenspan: Power, Money & the American Dream.” She was also awarded a 2008 News and Documentary Emmy for her “Bailout Talks Collapse” coverage. In December 2009, Bartiromo was featured in the Financial Times as one of the “50 Faces that Shaped the Decade.”
Maria Bartiromo talks about success and mentors
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Emma Johnson of Success magazine profiles CNBC anchor Maria Bartiromo in the latest issue, focusing on her hard work and the steps she took to get where she is today.
Johnson writes, “Bartiromo followed her passions — another ingredient in her recipe for success — and also sought advice from people she respected. Among them was Kitty Pilgrim, a veteran reporter and anchor at CNN, who told her to visualize where she wanted to be in five years and work toward that goal. Meantime, climbing the ladder at CNNfn, she was promoted to senior producer, which was as high as she could go unless she made the leap to an on-air position. Bartiromo could indeed see herself as a reporter. Strategizing how to make the transition, she enlisted crew members to shoot mock standups, which she used to create a portfolio of work that eventually landed her an on-camera reporting job at CNBC in 1993.
“In her new position, Bartiromo met an important mentor: Jack Welch, then chairman and CEO of General Electric, CNBC’s parent company. Among the many things Welch taught her was to take control of her life — or someone else will. ‘It’s such a basic idea — a centerpiece of success,’ she writes. ‘You can’t go through life thinking that the tide will just move you along and take you where you want to be. You have to swim there.’
“Bartiromo says the advice she received from Pilgrim and Welch has relevance during uncertain times today. Instead of hoping you can hang onto a job or survive the immediate crisis, she suggests focusing on where you want to be in five years, then taking practical steps every day toward that goal. ‘Figure out what you need. Maybe it’s more training or a broader network of colleagues and friends or a mentor. Whatever your specific needs, be proactive,’ she says.”
Read more here.
Bartiromo loses 40% of demo viewers
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Glynnis MacNicol of The Business Insider reports Monday that CNBC anchor Maria Bartiromo‘s “Closing Bell” lost 40 percent of her viewers in the key 25 to 54 age demographic in 2010.
MacNicol writes, “Bartiromo is not alone. CNBC saw one of its worst years in the 25-54 demo in the past decade and ratings are way down across the board, but Bartiromo suffered the worst drop. [Numbers below].
“Clearly the entire network needs a shot in the arm that goes way beyond Jim Cramer‘s excessively energetic show. However, the sort of headlines the newschannel might generate by switching up Bartiromo’s chair might be just the thing.
“A few years back the obvious successor to Bartiromo was Erin Burnett, but over the years Burnett has lost her newness factor raising the question: is it time for some fresh blood?”
Read more here.





