Tag Archives: Magazine industry
Bloomberg Markets to spin off new magazine
by Chris Roush
Lucia Moses of Adweek writes that Bloomberg Markets is planning to spin off a magazine called Bloomberg Pursuits that will cover high-end lifestyles, products, and services for its well-heeled readers.
Moses writes, “The first will publish in March. If successful, it will go biannually or quarterly. Markets editor Ron Henkoff said unlike other luxe magazines, Pursuits would closely reflect the lifestyle of Markets’ readers, with their passions for exclusive experiences and products (and the ability to afford them). ‘We tend to write about people who make a lot of money and spend a lot of money,’ Henkoff says. ‘But they are also into other things. They have very active lifestyles.
‘”Distribution will be limited to Bloomberg terminal users who have low duplication rate with comparable titles. According to Ipsos Mendelsohn, 95 percent of Markets’ readers don’t read Robb Report, 88 percent don’t read the Financial Times, and 73 percent don’t read The Economist. ‘It’s a market that’s pretty exclusive to us,’ says Michael Dukmejian, publisher of Bloomberg Markets.
“Marketshas been making inroads with luxury advertisers as it tries to get more competitive with other business books. This year, it’s projecting ad revenue to be up 20 percent, helped by luxury ads like Hermés, Harry Winston, and Johnny Walker Blue.”
Read more here.
New biz magazine in South Dakota
by Chris Roush
Angela Kennecke of KELO-TV in Sioux Falls, S.D., reports about BizNOW, a new business magazine in the city.
Kennecke writes, “Thumb through the pages of Sioux Falls newest magazine and you’ll see that it’s anything but traditional.
“‘We want people to know it’s cutting edge, it’s fun, it’s easy to read. We’re not you’re father’s business magazine,’ Steffanie Liston-Holtrop said.
“Liston-Holtrop and Charlotte Hofer say they simply saw a need in the city and decided to fill it.
“‘I think this idea was born over a cup of coffee. Steph and I were sitting together and we were thinking, there doesn’t seem to be a business magazine in Sioux Falls that is monthly that addresses the needs of the business community. Let’s start one,’ Hofer said.
“BizNOW tries to appeal to broad audience from someone just starting their career to middle managers looking to move up, to executives. They say they got a lot of attention for this doubled-sided cover issue that dealt with female and male business issues.”
Read more here.
Bloomberg Businessweek with your Friday morning paper
by Chris Roush
Bill Mickey of Audience Development writes about how Bloomberg Businessweek is being delivered in new ways to subscribers, including with the morning newspaper in some markets.
Mickey writes, “Currently, 9 percent of the magazine’s 860,000 domestic print subscribers already receive the magazine this way. The publisher wants to expand into other metro regions and raise that to 30 percent by the end of the year.
“And that figure is just a 4Q 2011 goal. The magazine likely won’t stop there. Instead, to counteract delays caused by the Postal Service’s FSS equipment and a potential five-day delivery schedule, it will continue to explore ways to transition more print subscriber copies away from USPS delivery and into co-delivery with newspaper publishers and other private delivery services.
“Right now, the weekly magazine achieves about a 60 percent cumulative delivery rate between Friday and Saturday with the Postal Service. The remainder of subscriber copies arrive sometime between Monday and Wednesday—the latest arriving almost a week after the issue ships.
“By partnering with a major newspaper and/or a private carrier, the magazine has a guaranteed Friday delivery by 6 am.”
Read more here.
Portland, Ore.-based digital biz magazine seeks funding
by Chris Roush
A digital business magazine called Stake hopes to launch later this year, but it needs $7,000 in donations by the end of the month to get off the ground.
To donate money, go here. The magazine currentlyhas $691 in funding.
Support will go directly to journalists, photographers, videographers, developers and designers to help us turn Stake into a full-fledged digital publication. After the first issue, it’ll turn to sponsors so it can continue publishing.
Digital personal finance magazine launched
by Chris Roush
A personal finance magazine called Sustainable Money designed specifically for smart phones and tablets has been launched.
The editor is Darrell Delamaide, a veteran financial journalist who has written for Barron’s, Bloomberg News and Institutional Investor. He was also the director of AOL’s Personal Finance Channel.
“Our goal each week is to give you some takeaways that will help you save money or make money, or in some way increase your financial security,” said Delamaide in a statement. “There’s no easy way to get there. It takes many small steps, and we want to help you take a few more steps each week.”
The magazine aims to be a personal finance guide on how to manage spending to increase savings, and how to manage savings to increase wealth. Every issue will also focus on the ways spending, saving and investing make a difference in how our planet’s resources are used.
The publication will be weekly, and the first issue is free. Renewable monthly subscriptions are available for 99 cents through In-App Purchase. Annual subscriptions are available for $9.99.
Contributors to Sustainable Money include Karin Price Mueller, who writes a weekly consumer affairs column for The Star-Ledger in Newark, and Vanessa Richardson, a former staff writer for Self, Money and Red Herring.
Read more here.
Harvard Business Review looking to apply its own advice
by Chris Roush
Andrew Edgecliffe-Johnson of the Financial Times writes about the Harvard Business Review, which is looking to apply some of the business suggestions in its articles.
Edgecliffe-Johnson writes, “Mr Macht and Adi Ignatius, a former senior journalist at Time magazine and the Wall Street Journal who became editor-in-chief in January 2009, pulled their teams together last month for a two-day ‘offsite’ meeting, to start a debate that they hope will produce a new business model by January. The whiteboard presentations, discussing everything from how many issues of the $16.95-a-copy magazine HBR should print a year to how to price subscriptions for tablets, would look familiar in any business school, but are rare in publishing.
“‘I worked at Time and the Wall Street Journal, which were fairly hostile to management-y approaches to things,’ Mr Ignatius says.
“Rarer still is the notion popularised in HBR’s pages by the late Peter Drucker of ‘creative abandonment.’ The question of what to stop doing is ‘one of the toughest things’ for any business, Mr Macht adds.
“After HBR’s own creative abandonment sessions, Mr Ignatius says, ‘we killed a couple of things instantly,’ including the Answer Exchange a community-driven online feature it had launched with some fanfare but which consumed more manpower than expected. ‘We’re no longer even pretending to accept unsolicited manuscripts for books,’ he adds.”
Read more here.
US Banker magazine changing name to American Banker
by Chris Roush
U.S. Banker, a monthly banking magazine, will change its name to American Banker Magazine with the July issue.
The new name is the name of the daily business newspaper about banking put out by SourceMedia, the parent of both publications. SourceMedia’s banking publications also include Bank Technology News and Credit Union Journal.
A story on the magazine’s website states, “The new magazine will build on U.S. Banker‘s strong foundation as the go-to source for provocative and engaging banking-business coverage. It will take on a cleaner and crisper design to suit its executive readership. Its front-of-book Briefings will succinctly analyze the most important events and developments for banking professionals. The Metrics & Measures section will drill down sharply on what must increasingly be a core component of every banker’s business model — data. And, under the rubric Meet & Greet, our back-of-book pages will introduce readers to a rich and fascinating collection of their peers, in words and pictures, on stage and off the cuff.
“Most important, American Banker Magazine‘s features and cover stories will challenge you to take a fresh look at your business and your industry. They will invite you to think differently, consider new ideas and angles, and get inside the heads of your industry’s insurgents and innovators.
“We’re especially proud to be unifying these storied brands in what happens to be the 175th anniversary year of American Banker, the daily newspaper that has served as touchstone, oracle and scorekeeper for generations of banking leaders.”
Read more here.
Entrepreneur's litigious actions against entrepreneurs
by Chris Roush
Paul Barrett of Bloomberg Businessweek writes in the latest issue about how Entrepreneur magazine has made a habit out of suing entrepreneurs that use the word entrepreneur.
Barrett writes, “The archetypal trademark — for McDonald’s or Xerox, say—prevents competitors from using a distinctive word that might cause consumers to assume they were buying a product made by the mark holder. To Castro and others, ‘entrepreneur’ seems different. ‘How can you trademark a commonly used word, derived from the French, that’s hundreds of years old?’ he asks. And more to the point, ‘why would the publisher of Entrepreneur magazine be bullying entrepreneurs?’
“Since the early 1980s, EMI has sued or threatened to sue scores of businesses and organizations it claims infringed its trademarks. EMI won’t provide a tally of its targets, but it almost always prevails.
“Scott Smith, a public-relations man in Sacramento, Calif., fought back and paid the price. A federal judge ruled in 2003 that he had to drop EntrepreneurPR as his firm name, stop publishing a quarterly compilation of press releases called Entrepreneur Illustrated, and pay EMI more than $1 million in damages and attorneys’ fees. ‘They crushed me, and I had to file for personal bankruptcy,’ says Smith, who is still contesting what he owes the publisher.
“EMI goes after a broad spectrum of businesses, ranging from Internet startups to a fledgling clothing manufacturer. In 2001 it persuaded the nonprofit Donald H. Jones Center for Entrepreneurship at Carnegie Mellon University to change the title of its quarterly alumni newsletter, The Entrepreneur. In 2004 it stopped 3Entrepreneurs, a San Diego apparel company, from putting the phrase ‘Entrepreneur Generation’ on T-shirts, sweaters, and hats.”
Read more here.
Entrepreneur’s litigious actions against entrepreneurs
by
Paul Barrett of Bloomberg Businessweek writes in the latest issue about how Entrepreneur magazine has made a habit out of suing entrepreneurs that use the word entrepreneur.
Barrett writes, “The archetypal trademark — for McDonald’s or Xerox, say—prevents competitors from using a distinctive word that might cause consumers to assume they were buying a product made by the mark holder. To Castro and others, ‘entrepreneur’ seems different. ‘How can you trademark a commonly used word, derived from the French, that’s hundreds of years old?’ he asks. And more to the point, ‘why would the publisher of Entrepreneur magazine be bullying entrepreneurs?’
“Since the early 1980s, EMI has sued or threatened to sue scores of businesses and organizations it claims infringed its trademarks. EMI won’t provide a tally of its targets, but it almost always prevails.
“Scott Smith, a public-relations man in Sacramento, Calif., fought back and paid the price. A federal judge ruled in 2003 that he had to drop EntrepreneurPR as his firm name, stop publishing a quarterly compilation of press releases called Entrepreneur Illustrated, and pay EMI more than $1 million in damages and attorneys’ fees. ‘They crushed me, and I had to file for personal bankruptcy,’ says Smith, who is still contesting what he owes the publisher.
“EMI goes after a broad spectrum of businesses, ranging from Internet startups to a fledgling clothing manufacturer. In 2001 it persuaded the nonprofit Donald H. Jones Center for Entrepreneurship at Carnegie Mellon University to change the title of its quarterly alumni newsletter, The Entrepreneur. In 2004 it stopped 3Entrepreneurs, a San Diego apparel company, from putting the phrase ‘Entrepreneur Generation’ on T-shirts, sweaters, and hats.”
Read more here.
The success of Bloomberg Markets
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Noah Davis of The Business Insider writes Wednesday about Bloomberg Markets, the business magazine from Bloomberg LP that caters to extremely high-end readers with an international focus with its coverage.
Davis writes, “Bloomberg Markets is distributed on an opt-in basis to owners of the machine that made New York’s mayor his first billion or three. They pay $20,000 per year for the privilege, and 95% of the 348,870 users — as of Tuesday afternoon — receive the magazine. (There is a growing effort to ramp up newsstand sales as well, with roughly 25,000 copies sold per month. The total rate base is 355,000 and expected to increase.)
“As advertising sales director for the Americas Chris Kurtz told the Wire in the Bloomberg Tower, ‘Nobody has this audience. These guys are rich. They don’t shop, they buy, and they run the world’s money.’
“His words contain some trademark salesman bravado… but he also raises a fair point. The magazine, distributed to 155 countries, sits in the offices of some of the world’s most important people. (And according to a survey, 85% of them read the April 2011 issue.)
“So no, do not be embarrassed if you have never heard of Bloomberg Markets.
“But here’s the rub: You should know Markets. Not because it caters to the rich and important, but because the publication consistently produces some of the best investigative journalism about the financial sector, an area where virtually everyone agrees we need more eyeballs.”
