Tag Archives: Magazine industry

Kim Mikus

Suburban Chicago biz magazine planned


The parent company of the Daiily Herald, a daily in suburban Chicago, plans to launch a new monthly magazine for the suburban Chicago business community in November.

A story on the Inland Press website states, “With an initial distribution of 12,000 copies, the magazine will feature companies, newsmakers and issues of importance to suburban businesses.

Kim Mikus, who writes a twice-weekly business column in the Daily Herald, will serve as editor of the new publication, Daily Herald Suburban Business.

“Also, an enhanced Biz2Biz e-newsletter will provide a weekly suburban business report and a digest of current business news. The Daily Herald Biz2Biz e-newsletter reaches 5,000 suburban businesses through e-mail every week.

“‘The connection of businesses to one another is a largely unmet need in the suburbs,’ Doug Ray, chairman and CEO of Paddock Publications said in a statement. ‘We know from our own experience that business owners, managers and corporate leaders and their staffs want relevant local business news and information, and currently there is no authoritative source for it in the suburbs. This new initiative will fill that void with a monthly magazine, resource guides, a new and improved Biz2Biz enewsletter and special events featuring prominent suburban business executives, sharing best practices and current business developments.’”

Read more here.

Forbes cover Blakely

Digital now half of Forbes’ ad revenue


Digital advertising accounted for half of Forbes’ total ad revenue for the year, reports Emma Bazilian of AdWeek.

Bazilian writes, “In the wake of a Pew report that sponsorship advertising was up 40 percent in 2012, Forbes Media is touting the growth of its own revenues—thanks, in part, to its success with native ads.

“The company achieved its best financial performance in five years in 2012, according to a memo released this morning by Forbes Media CEO Mike Perlis. Digital ad revenue, which increased 19 percent year over year, accounted for half of the company’s total ad revenue for the year, said Perlis. Ten percent of total revenue came from advertisers who incorporated BrandVoice into their buys, and by the end of this year, that share is estimated to rise to 25 percent.

“Things seemed pretty positive across other areas of Forbes’ business as well. Newsstand sales and ad pages were up 2 percent and 4 percent, respectively, amid industry-wide drops in both areas. The relatively new tablet app recently broke 200,000 downloads. And in the brand extension space, Forbes’ Healthcare Summit attracted enough sponsorship dollars to break even in its first year.”

Read more here.


Black Enterprise to cut two issues per year


Black Enterprise magazine is cutting its print editions from 12 to 10 issues a year as it shifts to an emphasis to its online editions, Alfred A. Edmond Jr., senior vice president/multimedia editor-at-large, told Journal-isms on Monday.

Richard Prince writes, “‘All things being equal, we intend to deliver content across 10 print issues roughly equivalent to what we’ve delivered in 12 issues each year. The savings on printing and mailing two fewer issues each year is being shifted to our other media platforms, particularly digital, which has taken over from the print platform as a source of breaking news and delivers the responsiveness and interactivity our audience expects,’ Edmond said by email. ‘Those expectations can hardly be met by printed newspapers, much less by monthly or even weekly magazines.”

“Edmond was paraphrasing a letter to subscribers from Earl G. Graves Jr., president and CEO, in the January/February edition. Explaining why that issue is still on the newsstands, Edmond said, ‘One of the unavoidable consequences of preparing for and implementing these changes over the past year has been ongoing changes and disruptions of our production schedule, which has caused late production and delivery of our issues to newsstands and many subscribers for the past year.’

“Edmond went on, continuing the paraphrase, ‘Much of the content formerly delivered by our print platform is better suited for delivery via digital means, including our website, mobile and social media efforts; we will continue to shift resources accordingly.

“‘We are refocusing our magazine (including format and design changes introduced in the Jan/Feb 2013 issue) on content best suited to print periodicals, including more evergreen advice, exclusive lists and profiles, and less news-driven articles and resources, while creating stronger connections between the print product and our ongoing conversation with our audience on other platforms, especially social media and live events.’”

Read more here.

Business Director

Australian biz magazine to expand in U.S.


An Australian business magazine for medium-to-large companies, Business Director Magazine,  confirmed rumors of an expansion into the United States.

A PRWeb story states, “Business Director Magazine is an iconic business magazine available in Australia that is broadly regarded as the leading publication for mid-tier companies in Australia. The readership is predominantly from companies with less than 500 employees, with Directors, CEOs, CFOs, company partners, and senior management being the main subscribers of the popular title.

“As the magazine plugs an important hole in the publishing industry in Australia, namely catering specifically for medium-to-large sized companies, an overseas expansion had been on the cards for a while. However, it was not until today that the magazine confirmed the news.

“‘It’s true that we’re taking Business Director Magazine overseas,’ said a spokesperson for the publication.

“‘We’ve had huge success in Australia with the title, and we continue to attract readers on a daily basis. We’re printing thousands of magazines every edition and as the interest keeps growing and the positive feedback we get continues, we have decided to provide companies in the US with the same magazine.’”

Read more here.

Forbes cover Blakely

Forbes has a smart business model


Bob Garfield writes for Media Post about how business magazine Forbes has turned itself around with a new business model.

Garfield writes, “Since adopting the new model, Forbes has seen a 67% increase in unique monthly visitors. In January, according to comScore, it attracted 16 million uniques — up 26% year-to-year. Measured by trailing 12 months, digital ad revenue is up 18% since the relaunch and in 2012 Forbes had its biggest digital growth since 2006.

“Now, obviously, these are carefully chosen results — no doubt the result of some fancy cherry-picking. But never mind that. Here are the words that matter:

“‘Up’ and ‘increase’ and ‘growth.’ Oh — and according to Chief Revenue Officer Meredith Levien: ‘The company is profitable, nicely profitable and has been increasingly profitable for the past 3 years.’

“A profitable magazine with a growing audience. A growing, engaged audience. If you click on Forbes.com, you’ll see a (nearly) real-time meter of all news posts, the tally of comments and the tally of shares. The ‘shares’ is a big number — because, as it turns out, readers care about more than elegant prose and artfully constructed narratives.

“‘The thought that those who can inform are only journalists is kind of narrow, bordering on…whatever,’ says Lewis D’Vorkin, chief product officer.”

Read more here.

Bloomberg Pursuits gets a new look


Erik Maza of Women’s Wear Daily writes about the revamped Bloomberg Pursuits magaizne

Maza writes, “With cover subjects like investment banker Jim Glickenhaus, a household name only among the Davos set, and a creative direction more suited for a regional business magazine, the initial iteration had little chance against the likes of the Financial Times’ How to Spend It and Departures.

“So the deep-pocketed Bloomberg — which seems determined to build a print profile — hired an editor and an art director and went back to the drawing board. The new issue, out in March, has a redesigned appearance that wouldn’t look out of place at Condé Nast.

“That’s not a coincidence. Pursuits is upping its frequency this year to four times, and is set on attracting new advertisers. To do so, Bloomberg has taken a page and then some from the Condé Nast handbook, swiping two Condé veterans, editor Ted Moncreiff and art director Anton Ioukhnovets, to remake the wonky glossy with some of that 4 Times Square pizzazz. Before them Pursuits was edited by the small team behind Bloomberg Markets, its more trade-oriented sibling magazine.

“The spring issue carries 41 ad pages, 11 more than the premiere issue in January 2012. The rate base is still 375,000 — a captive audience of high-spending consumers who are all Bloomberg terminal customers.”

Read more here.


Editor to depart Oregon Business magazine


Robin Doussard, the editor in chief at Oregon Business magazine, is leaving for a non-profit job, reports Andy Giegerich of the Portland Business Journal.

Giegerich writes, “Doussard will become communications director for The Children’s Institute, which works with Oregon’s at-risk children. Doussard had worked for the monthly magazine since 2006.

“‘I have followed the work of (Institute) CEO and President Swati Adarkar and her organization since the beginning and I am excited to be a part of such a critical effort to improve the lives of Oregon’s at-risk children,’ Doussard said in a statement. ‘I am also gratified to work for children’s issues, an area that has been a longtime passion of mine.’

“Doussard starts her new job next month.

“Adarkar said Doussard’s ‘experience as a strategic thinker and organizational leader will be invaluable to our organization.’”

Read more here.

Corporate Report Wisconsin

Wisconsin biz publication closes shop


Corporate Report Wisconsin, a 28-year-old magazine covering the state’s business news, has shut its doors.

A story on the Milwaukee Biz Times website states, “Corporate Report Wisconsin was published by Nei-Turner Media Group Inc. in Williams Bay. The company purchased the title from Midwest Business Media in December 2010.

“Corporate Report publisher Barbara Krause told BizTimes that the decision to cease publication stemmed from insufficient advertising and the rising costs of printing and circulating a statewide magazine.

”The costs to produce a monthly publication continue to rise. It was a bottom line business decision. We have 18 other titles. Corporate Report just wasn’t performing,’ Krause said. ‘We’re disappointed it didn’t work. We worked hard on our circulation. It was difficult to stay solvent in the print industry as a statewide magazine with so many regional publications available to businesses. We see many businesses opting for digital-only marketing plans in 2013. Costs to produce a monthly publication also continue to rise, with paper and postage expense increases.’

“At its height, the magazine had a circulation of 23,000, Krause said.

“The publication’s most recent editor was former Milwaukee Journal Sentinel reporter Marie Rohde, who declined to comment about the decision.”

Read more here.


WSJ launching new magazine WSJ. Money


The Wall Street Journal is launching a new magazine called WSJ. Money catering to the rich.

Lucia Moses of Adweek writes, “WSJ. Money is a spinoff of WSJ. Magazine, the newspaper’s luxury lifestyle insert. The title is slated to make its debut March 9 and publish four times this year. It’ll be distributed in the Journal’s weekend edition in the U.S., which has a circulation of 2.3 million. The goal is for 50 pages per issue, including 30 edit and 20 ad pages.

“There’s no shortage of magazines targeted towards the rich; this past year newcomers Bloomberg Pursuits (a spinoff of Bloomberg Markets) and DuJour joined a category that includes Town & Country, Departures and ForbesLife.

“The executives behind WSJ. Money said their title would be distinct visually and emotionally rich in the way it would treat the subject of personal finance. Money isn’t going to have service pieces about picking stocks and funds, but narratives about characters and lesser-known parts of the world. Leaning heavily on existing Journal staffers, including columnists Jason Zweig, Brett Arends and Kelly Greene, WSJ. Money will include such departments as My Biggest Mistake, a celebrity interview; Empire Builder, which outlines the steps a successful person took to make it big; and Family Office, a look at the world of advisors to the rich.

”It’s for people who are voyeuristically interested in the high end and are at the high end,’ explained Mike Miller, senior deputy managing editor at the Journal, who’s overseeing the magazine.”

Read more here.


The secret to the Economist’s success


John Micklethwait, editor-in-chief of The Economist, spoke on NPR’s “The Diane Rehm Show”, along with Stephen Shepard, dean of the City University of New York Graduate School of Journalism and former senior editor at Newsweek and BusinessWeek.

Here are some highlights from the interview:

- The conventional thinking seems to be that in the age of the 24-hour news cycle, who needs a weekly news magazine? But why is Time successful and not Newsweek? What makes one magazine successful compared to another? “It’s that vague concept called editorial quality, by which I mean original stories that are not available elsewhere,” Shepard said. Publications that produce valuable content that readers are willing to pay for use the news for a forward-looking story that incorporates analytical thinking and is relevant not necessarily to what happened yesterday but to what the impact of yesterday’s news is.

- What’s the secret to The Economist‘s success? Micklethwait suggested that while editorial quality is important, it’s always subjective based on the individual reader’s preferences. Globalization and the rise of the mass intelligence, however, are two key macro-level factors that have made The Economist more relevant now than ever. “There’s a much bigger group of people at the top who want to get ideas as part of their diet.”

To listen to the complete interview, please click here.