Tag Archives: Fox Business Network


CNBC, Fox Business ratings were close on election night


Alex Weprin of TVNewser.com reports that the ratings for business news network CNBC and Fox Business Network were close on election night.

Weprin writes, “From 7 PM to 1 AM, CNBC averaged 322,000 total viewers, while Fox Business Network averaged 284,000 viewers. In the adults 25-54 demo, FBN was on top with 138,000 viewers to CNBC’s 136,000. Note: both networks went past 1 AM, which included President Obama’s acceptance speech, however that hour was listed as paid programming on FBN, so those numbers were not immediately available. Bloomberg TV isn’t rated by Nielsen, and thus is not included.

“Compared to election night 2008, CNBC was down -27% in total viewers and -13% in the demo, echoing the performance of most of the other news channels on election night. FBN was up substantially from 2008, but at that time it was not yet a full-service client of Nielsen, and was only a year old.

“Leading up to the election coverage from 5-7 PM, CNBC had a special two-hour ‘Squawk Box,’ while FBN had new editions of ‘Varney & Co.’ and ‘Lou Dobbs Tonight.’ As with the election coverage, FBN led in the demo during both hours, while CNBC was tops in both hours in total viewers.”

Read more here.

Fox Business

News Corp. exec discusses Fox Business


Chase Carey, the president and chief operating officer of News Corp., made the following comments about Fox Business Network during its earnings conference call on Tuesday:

As you know Fox Business channel has made nice strides. We still have some recent issues we have to deal with. It’s not distributed as widely as we would like it. So, we had to deal with that. It’s made some nice strides in rating and this guy looking at me the other day, it was what’s his name, you know [Lou Dobbs], they are (inaudible) counter part of the CNBC.

So it’s got a nice momentum to that business. This channel will be profitable this year, this fiscal year. So it’s on a good track. We’ve got to continue to build, fill out the distribution. We got good distribution but not so full distribution we need, but we think we have powers to addressing that in a reasonable short-term in the next year or two.

So it’s on a good track and we feel very good about it and feel very good about the progress we’ve made there and the opportunities to continue to build that business, and look we’ve got a great team leading the Fox News Group. The results they’ve got speak for themselves. So we have tremendous confidence in their ability. They have begin with building Fox News to really continue to distinguish the Fox business as a really exciting sister channel to the FOX News One.

When asked about incorporating Wall Street Journal, which currently has an agreement with CNBC but is also part of News Corp., content into Fox Business, Carey replied:

It’s not over yet, but it’s recently soon. I think we look for opportunities to do things that makes sense. So we’ve had discussions and I think we book the opportunistic.

Read the entire transcript here.

Adam Shapiro

Shapiro of Fox Business covers the big stories


Marketwatch.com media columnist Jon Friedman writes Wednesday about Fox Business Network reporter Adam Shapiro.

Friedman writes, “Such is the lot of a TV reporter that Shapiro had to pivot and leave behind, for the time being, the nuances of the Sandy story and grasp the details of voting in Nevada and neighboring states.

“‘I had to know, what are the issues?’ In Nevada, people’s concerns focused on the troubled state of housing prices and high unemployment in the region.

“Shapiro planned to be standing at a local elementary school, which had become a voting center, by 6:30 a.m. Then it will be on to the Las Vegas Strip, where the Republican Party had set up shop in Nevada. Shapiro expects to be going pretty much full tilt until after midnight, when his boss back in New York will tell him it’s OK to pack it up and get ready to come home to New York.

“I asked Shapiro how he could pass through Las Vegas without giving into the temptation to gamble — even once. He laughed out loud for the first time in our conversation, releasing some of the pent-up stress of his two weighty reporting assignments. He thought of what he might do after he completes his work.

“‘I may hit ONE slot machine,’ he chuckled.

“That is, unless he and his trusty field producer, Elka Worner, have to race over to Colorado, either by car or plane, to report on that state’s presidential-election voting.”

Read more here.

Neil Cavuto

Cavuto’s battle with MS detailed


Kate O’Hare of Pop2It.com writes about how Fox Business Network anchor Neil Cavuto battles multiple sclerosis while performing his job.

O’Hare writes, “‘The biggest thing I try to do,’ he says in a voice that has been raspy since MS forced throat surgery a few years ago, ‘is get engaged in my work and not let what I clearly feel in my body slow me down. I’m well aware of the fatigue issue. Given my hours, I don’t need a reminder of that. But I know the havoc it can play — probably you’re hearing it in my voice — and on my nervous system, as it drags on.

“‘But what I find interesting about it — I should write a medical thesis on it — and what I’ve noticed talking to other MS patients, when they’re in the throes of their work … A friend of mine, who’s a corporate attorney, when he’s in the throes of a big project, he somehow is able to marshal the resources to do the job. Then, afterwards, when things calm down, he just collapses. His body just gives way. I’ve had those experiences.

“‘It is a little humbling, because it’s like, I was going and and going and going and then, I get through Election Night, and I get through all the interviews, and I get through everything, and then it’s like my body says, ‘All right, you little effer, I’m through with you.’ And I feel it.

“‘I wish I could marshal whatever cells come into action during the period I’m engaged in something, because either my body chooses to re-prioritize differently or ignore the illness — not that I’m not aware of it — I do wish I could maintain that same physical energy that collapses once the deadline has gone by, and the event has passed.’”

Read more here.

Lou Dobbs

Dobbs has highest rating


Sara Bibel of TVbythenumbers.com reports that Fox Business Network anchor Lou Dobbs had his highest ratings ever in October.

Bibel reports, “FOX Business Network’s (FBN) Lou Dobbs Tonight earned its highest rated month in October 2012, with an average of 172,000 Total Viewers and 53,000 Adults 25-54 viewers.

“The show outperformed its chief business news competitor, CNBC’s The Kudlow Reportin both total viewers (172,000 versus 169,000) and adults 25-54 (53,000 versus 28,000). The victory marks the first monthly win in both total viewers and in the demo for the 7 PM/ET program since launching in March 2011.

“FBN is available in roughly half as many homes as CNBC and this is the first time a program has won the month in both total viewers and the 25-54 demo since launching in 2007.”

Read more here.

Gerri Willis

Hiring biz reporters with a special knowledge


Fox Business Netwok anchor Gerri Willis was interviewed by John Bruno Turiano of Westchester Magazine about her job and her career.

Here is an excerpt:

What’s the toughest part of your job? Getting my fake eyelashes off at night. Kidding. It’s really being on top of every news story—it’s impossible to ever feel fully prepared.

What’s the biggest change in the news anchor business from when you first started? Jeez, I consider myself a newbie, but the biggest change is probably the way the whole business has opened up. You no longer have to come up the ranks. Networks increasingly hire people for on-air work who have special knowledge of a topic. I got my first job as an anchor because of my personal-finance specialty.

Did a producer ever offer ‘suggestions’ on your dress/look/weight, et cetera?  Are you kidding? An easier question would be who hasn’t made suggestions about how I look or what I wear. The guy at my dry cleaner has ideas.

Fox Business

Fox Business Network turns five


Alex Weprin of TVNewser.com examines Fox Business Network, which celebrated its fifth anniversary on the air earlier this week.

Weprin writes, “There is no denying now that FBN launched at a tough time. When Fox News debuted, cable subscribers were still growing, and it filled a niche that was not being served: people who wanted a conservative alternative. FBN launched right as cable subscriber growth began to sputter, and as Wall Street became a villain in the eyes of many Americans, who saw government funds funneled to corporate executives and banks.

“While many media observers suspected that the 2007 financial crisis would be a boon to the business networks, it failed to make a significant impact.

“Given the paucity of new networks that have launched in recent years, the fact that the channel was able to go from zero to 60 million homes is worth noting. The last high-profile cable channel to launch was OWN, and it took over existing channel space from Discovery Health, getting it into 10s of millions of homes instantly.”

Read more here.

Fox Business

Issa’s office says Fox Business report was wrong


Dylan Byers of Politico reports that Rep. Darrell Issa’s office has denied a Fox Business Network report stating that he wants to hold hearings about how the government collects unemployment data.

Byers writes, “The report that the House oversight committee chair is planning to hold hearings on the September jobs data was repeated several times Thursday on Fox Business Network, starting with FBN’s Peter Barnes saying that Fox News’s Greta Van Susteren asked Issa about the jobs numbers — on behalf of FBN — in an interview on Wednesday.

“‘Now Chairman Issa says he wants to have hearings on this,’ Barnes said Thursday.

“The show cut to a clip of Issa saying, ‘The way it’s being done, with the constant revision, the significant revision, tells us it’s not as exact a science as it needs to be and there’s got to be a better way to get those numbers or don’t put them out if they’re going to be wrong by as much as half a point.’

“Barnes then said,’“Greta asked him when he’d like to have these hearings, you know, in the next couple of months, the lame duck session of Congress we’ll see starting in mid-November, and he said, quote, ‘We very much intend to work every day through November and December to get these kinds of things done. We’re hoping this is a good non-partisan time,’ — he said he wants to do this on a non-partisan basis — and ‘this is an issue where I think our committee has important jurisdiction to make sure we get it right.’ So look for hearings at some point from Chairman Darrell Issa on this question.’

“Issa’s office told POLITICO Pro, however, that ‘at no point did he say he has made plans to convene a hearing on this subject.’”

Read more here.

Fox Business

Dobbs of Fox Business tops Kudlow of CNBC in young viewers


Merrill Knox of TVNewser.com writes that Fox Business Network‘s Lou Dobbs had more younger viewers than the Larry Kudlow show on rival CNBC during the same time slot in the third quarter.

Knox writes, “In the third quarter of this year, Dobbs topped Kudlow in the 7pmET time slot among A25-54 viewers, the show’s first quarterly victory since launching in March 2011. Kudlow still has the edge in Total Viewers.

“For the third quarter of 2012, ‘Lou Dobbs Tonight’ had 141,000 Total Viewers and 41,000 A25-54 viewers, while ‘The Kudlow Report’ had 159,000 Total Viewers and 37,000 A25-54 viewers.

“CNBC still has an edge on FBN in primetime viewers: last week’s cable network ranker shows CNBC placed 55th among ad-supported cable networks in primetime, while FBN placed 86th, though it should be noted that FBN is in 2/3 fewer homes than CNBC and is on an all-digital tier.”

Read more here.


The business media needs to improve its Twitter use


The business media use Twitter as a promotional tool and are not building an online community, according to research presented Friday by two Virginia Commonwealth University professors.

Vivian Medina-Messner and Marcus Messner found that the top business media outlets need to use Twitter as an online social network, not just another publication platform. “More attention needs to be paid to community building — use of hashtags, handles, retweets,” the wrote.

Their research was presented Friday at the 11th annual “Convergence and Society” conference at the University of South Carolina in Columbia, S.C. The conference, which is organized by the USC College of Mass Communications and Information Studies, this year is focused on business journalism.

The professors studied tweets, retweets, headline tweets, Twitter handle use, hashtag and link use by media and frequency of retweets by audience for nine major business media outlets between July and September. The business media outlets were the Wall Street Journal, Financial Times, New York Times business section, CNBC, Fox Business, Bloomberg, Fortune, Businessweek and The Economist.

Of those media Twitter accounts, The Economist has the most followers with more than 2.3 million, while Fox Business has the least with 105,000. However, Bloomberg News uses Twitter the most, while Fox Business uses it the least.

However, nearly 45 percent of all business media tweets are simply headlines, and 99.8 percent simply link to internal links. Only one out of every six business media tweet uses a hashtag, and  only one out of every eight is a retweet.

Fortune magazine retweets (one-third of all of its tweets during the study time) the most, while The Economist does no retweeting. Fox Business Network uses hashtags the most, with more than half of its tweets having hashtags. It also tweets headlines the least of all of the business media.

On average, readers of The Economist Twitter feed retweet the most, or about 126 retweets per tweet, while followers of The Wall Street Journal Twitter feed retweet the least, with an average of 3.6 retweets per tweet.

Medina-Messner and Messner suggest that in-depth interviews with social media editors and reporters at business media could help better understand why some business news organizations use Twitter more than others.