Portfolio needs harder hitting stories in second issue

The New York Post’s Keith Kelly writes Thursday that the second issue of Conde Nast Portfolio will need to have harder hitting business stories if it is to succeed. Kelly wrote, “Condé Nast in its direct-mail materials promised to deliver ‘hard hitting investigative reporting, compelling profiles and a close-up view of breaking news written by […]

Conde Nast Portfolio undergoes some tinkering

For Conde Nast Portfolio’s second issue, expect some tinkering with the redesign, writes Irin Carmon of Women’s Wear Daily. Carmon wrote, “The September issue is expected to look different — what some have called a redesign, a spokeswoman calls the ‘tinkering’ intended to take place in the lag between issues one and two. The front […]

Business magazines underperform vs. industry in second quarter

Advertising dollars in 15 business-related magazines fell 5.5 percent in the second quarter of the year, while ad pages dropped 10.2 percent, according to data from the Publishers Information Bureau analyzed by Talking Biz News. In comparison, the overall magazine industry saw a 5.2 percent increase in ad dollars and just a 1.9 percent decline […]

Debating Burnett vs. Bartiromo

Conde Nast Portfolio’s Claire Atkinson has a story on the magazine’s web site that assesses CNBC‘s rising star in Erin Burnett vs. the entrenched star in Maria Bartiromo. Atkinson wrote, “Whether Burnett will eclipse Bartiromo is yet to be seen. But it’s hard to argue Burnett’s considerable bona fides. A former mergers and acquisitions investment-banking […]

Winners and losers in WSJ purchase by Murdoch

Stephen Foley of The Independent newspaper in London has his list of winners and losers once News Corp. CEO Rupert Murdoch completes his apparent purchase of Dow Jones & Co., the parent of The Wall Street Journal. They include: Bloomberg, Reuters/Thomson: Thanks to the ‘Journal’ and the upcoming Fox Business Channel, News Corp is likely […]

Portfolio web site in beta until September

Gawker has a nice critique of the Conde Nast Portfolio web site this evening and breaks the news that it will remain in beta format until September, when the business glossy’s second issue will hit newsstands. Gawker wrote, “The website’s tagline is ‘Breaking Business News and Opinion, Executive Profiles and Careers.’ So what did they […]

Ad pages down for next issue of Portfolio

Crain’s New York Business is reporting that the second issue of Conde Nast Portfolio, the new business magazine, won’t have as many ad pages as the premiere issue. Crain’s reported, “Publisher David Carey was pressing the flesh last week during the final stretch of his race to fill Conde Nast Portfolio‘s second issue with ads. […]

Conde Nast Portfolio: Si Newhouse happy, but staff not with first issue

The Gawker web site has an interesting item about the mood inside Conde Nast Portfolio as it prepares its second issue to go to the printers. Company leader Si Newhouse was apparently very happy with the first issue, but many at the staff of the new business magazine were not, especially with editor Joanne Lipman. […]

Eichenwald's story holding again at Portfolio

The Gawker web site is also reporting that former New York Times investigative business reporter Kurt Eichenwald is steamed in his new job at Conde Nast Portfolio because his big story that was supposed to run in the premiere issue is now not running in the second issue as well. Gawker reported, “We’re also told […]

Serwer trying to woo back those who left Fortune

Michael Calderone of the New York Observer interviews Fortune managing editor Andy Serwer about his first six months on the job and notes that he’s trying to bring back some staff members who left in recent years. Betsy Morris, who left Fortune last year for Conde Nast Portfolio, recently returned to the Time Inc. glossy. […]