Tag Archives: CNBC


CNBC apologizes for on-air music with the N word


A CNBC segment on Monday included music right before a commercial that included lyrics with the N word.

Hilary Lewis of The Hollywood Reporter writes, “CNBC made a similar, yet possibly worse, blunder when it teased a story about Starbucks with a rap song that included the N-word. Indeed, the offending word played before the business channel cut to a commercial break, loud enough for viewers to hear.

“Later, CNBC anchor Kelly Evans apologized for airing the offensive lyrics.

“‘We accidentally aired a piece of music this hour during a tease with inappropriate lyrics,’ Evans said on the air. ‘That obviously should not have been on the air and we deeply apologize for that and for any offense that it may have caused.’

“The song was B2K’s ‘Fizzo Got Flow.’”

Read more here. Last month, CNBC anchor Amanda Drury apologized for using a term on the air that was offensive to Asian Americans, while in July CNBC anchor Joe Kernen used a term derogatory to Indians.

cnbc dot com

CNBC.com seeks writer


This position will lead CNBC Digital in its coverage of a specific beat.

Work will include generating news and enterprise feature stories for the Web site, actively contacting sources in the field, maintaining ongoing relationships with major players, and monitoring the competition. The successful candidate will be competitive in delivering scoops, analysis and smartly conceived trend stories, and will be focused on offering compelling and engaging journalism.

He or she will comfortably engage with social media as a newsgathering tool and to understand what stories our audience is eager to embrace. The position will coordinate with the Enterprise desk for ongoing coverage of major news, issues and trends. The staff writer will also work closely with TV editorial staff to coordinate coverage. Responsibilities will include field reporting assignments as necessary.


5+ years experience in writing for print news or Internet related field.
3+ years of experience covering a specific beat or topic area.

To apply, go here.


CNBC seeks field producer


At CNBC, a field producer brainstorms and pitches ideas, researches topics and works closely with reporter(s) to advance stories, break news and produce segments both in studio and in the field.

Work with Reporter(s) in field. Establish and maintain relationships with and be knowledgeable and current on companies in universe of coverage. Flag upcoming events in designated sectors to enterprise team. Research/report on companies/issues as discussed with reporter . Work with reporter to decide best live locations. Work with location to receive permissions for live shots . Choose most visual live shot possible for reporter hits and interviews . Work with truck engineer to determine what is possible from the chosen location . Communicate clearly with photographers and truck engineers; maintain relationships with freelance/staff cameramen; report issues with freelancers to the booking desk . Decide when to hire audio technicians . Clearly communicate to headquarters live plan through a coverage note as well as clear notations as to the number of paths and what will be seen on each path. Maintain all video records, feed necessary and relevant video to bureau/headquarters, communicate to editors and/or desk producers how video should be cut/taken to air .

Communicate with CNBC newsdesk editors on available live times, understand and be owner of all live hit requests, disseminate hit times to reporter and on the ground team . Clearly communicate with control room producers when producing a live event (timing, elements, availability) . Be alert at all times and flag any important live events, visual elements, on the ground happenings to the newsdesk . Make sure that reporter(s) has all needed material for the event . C all into the control room whenever a shot is live . Make certain desk producer has all information needed.

In studio, work with reporter on day-of hits . Locate all video needed whether it be in-house archival or acquired through shoots, satellite feeds, company hand outs . Make sure script and elements are in show rundown, including (but not limited to): name and locator dekos , big topic banner, flow of intro into script, elements, charts, dekos and reporter blog bar. Alert reporter to any time changes or timing issues with hit . Alert newsdesk/control room of any issues that may compromise shot as soon as possible.

Whenever selected candidate books an interview, candidate will update guest tracker , book feeds , collect relevant video and have editors cut vo for segment , pre-interview guest and summarize pre interview for reporter or anchor , make certain of correct spelling and pronunciation of guest names , make certain guest booking adheres to CNBC’s ‘first on’ policy . Produce the guest segment in the show rundown (in the event producer is out of the office on location for the interview, he/she should do as much as possible of the below in advance and request a producer from the newsdesk to handle inputting rundown elements that are relayed from booking/beat field producer).


Minimum of 4 years booking and field producing in live television environment with a demonstrated writing ability, research skills and communication skills. Bachelors Degree. Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program.

To apply, go here.

cnbc dot com

CNBC.com holds steady in November


Business news site CNBC.com was visited by 8.2 million unique users in November, holding steady compared to the same time period last year, which was the site’s best November ever, according to comScore Media Metrix.

In addition, CNBC.com recorded a total unique video viewer audience in November of 2.6 million, its second-highest level ever and up 224 percent year-over-year, according to comScore Video Metrix. Yahoo Finance remains No. 1 in terms of video viewers among business news sites.

CNBC’s mobile web recorded its second highest monthly unique visitors ever with 4.1 million, up 37 percent year-over-year, according to Omniture.

CNBC’s iPhone application posted 561,000 unique visitors for the month.

CNBC’s iPad application posted 412,000 unique visitors.

comScore Video Metrix, US, Content Videos (November 2013)

Top 11 Sites

Total Unique Viewers (000)

Average Daily Unique Viewers (000)

Videos (000)

Yahoo Finance












% YoY












MSN Money




HuffPost Business




















Maria Bartiromo 2

Bartiromo’s departure makes others at CNBC happy


Joe Weisenthal of Business Insider writes Thursday about the mood at business news network CNBC in the wake of the departure of anchor Maria Bartiromo last week.

Weisenthal writes, “One person who was at CNBC headquarters the day after Bartiromo’s departure actually described a widespread sense of ‘relief.’

“It’s not that Bartiromo was disliked.  It’s that CNBC, according to multiple sources, is an insanely competitive place internally, especially with respect to booking guests. And Bartiromo often had a lock on the best guests, leaving other reporters, anchors, and producers out in the cold.

“One person familiar with the workings of CNBC, when asked about the environment, responded via email: ‘CNBC is SO COMPETITIVE ABOUT BOOKINGS. So much so that it always spilled over to infighting between shows.’

“Another former on-air personality at CNBC described constant head-butts with Bartiromo over guests, and told us that well-known guests have complained about how if they ever went on another show on CNBC they would get angry phone calls about it.

“So basically, in an environment where everyone is extremely territorial about their guests, the departure of the network’s most famous name frees up a lot of booking chances. It also frees up money — Bartiromo’s hefty salary — that CNBC can now invest in other on-air talent.

Read more here.
Fox Business

The remaking of Fox Business Network


Alex Weprin of Capital New York writes about how Roger Ailes wants to overhaul Fox Business Network in 2014 to make it more competitive with CNBC.

Weprin writes, “So far, only three FBN shows have any ratings traction, and two of them are anchored by men known more for their politics than than their business acumen. The simulcast of Don Imus’ radio show does well for the channel, and is routinely the top-rated show on FBN, while CNN outcast Lou Dobbs holds his own in the early evenings. Stuart Varney’s program also does well for FBN.

“But there is a network-wide perception problem. Imus sees fewer than half as many viewers as watched his morning simulcast back when it was on MSNBC, while Dobbs sees perhaps one fifth of the audience that watched him on CNN. Even if Kennedy’s panel show is a success it won’t move the needle on the perception that FBN is just more Fox News on a different channel.

“Then there will be the existing internal culture Ailes will have to dismantle and rebuild. While Imus, Dobbs and Varney are secure, sources tell Capital other FBN anchors, like Liz Claman and Melissa Francis, are angry about Bartiromo’s arrival, lest they get pushed to less prime periods, or off the anchor desk altogether.

“But Fox Business is finally widely distributed on cable and satellite providers, and became rated by Nielsen in 2011. It is also profitable thanks to expanded carriage agreements and improved ad sales, a point that 21st Century Fox emphasized on its yearly earnings call last month. It may not be as profitable as CNBC, which generates an estimated $800 million a year, according to SNL Kagan, but it isn’t losing money either.”

Read more here.

David Kaup

FBI arrests man after he appeared on CNBC show


The Federal Bureau of Investigation arrested a man in Las Vegas last week shortly after he was the central figure in an episode of CNBC’s “American Greed: The Fugitives,” a show that focuses on white-collar crime.

Shortly after the CNBC story aired, agents investigating the case of David Kaup received information that led them to a residence in Las Vegas where Kaup had been residing, according to this FBI news release.

Kaup carried out three separate fraud schemes that caused victims to lose millions of dollars. Kaup admitted in his plea agreement that over a period of approximately five years, he defrauded more than 50 families out of more than $11 million. Many of these victims were working class families who sought Kaup’s assistance to refinance their homes.

Kaup had failed to show up for his December 2012 sentencing.

Chuck Schaeffer, the executive producer for CNBC’s “American Greed: The Fugitives,” identifies the stories for the show and an out-of-house production company, Kurtis Productions, produces the show exclusively for CNBC.

The “American Greed” episode in which Kaup appeared will air again on Thursday, according to a CNBC spokeswoman.


Ratings sag for TV business news


Keach Hagey and William Launder of The Wall Street Journal examine the declining ratings at business news networks CNBC, Fox Business Network and Bloomberg Television.

Hagey and Launder write, “Since 2008, average total daytime viewership has fallen more than 50%—to 169,000 from 348,000 —at CNBC, which commands three-quarters of the audience among business-news networks, according to Nielsen.

“Six-year-old Fox Business Network remains on a long-term growth trajectory, but its average total daytime audience has declined from last year—to 58,000 from 71,000—and has fallen short of some media buyers’ expectations.

“Bloomberg LP, meanwhile, is rethinking the business model of its TV channel, having failed to turn a profit or draw more than 10% of the audience for TV business news despite being on the air for nearly two decades, according to people familiar with the matter. Nielsen doesn’t release Bloomberg TV’s ratings.

“Most traditional TV networks have struggled to hold on to their audiences in recent years as competition intensifies, including online. But business television has faced the added challenge that individual investors are fleeing the stock market as an increasing amount of trading is done by institutional investors and algorithms, market experts say.”

Read more here.


CNBC ratings hit another low


CNBC‘s core 25-54 demographic saw its fourth consecutive month of declines, and dropped to just 31,000 in November – a decline of over 40% from a year earlier, and the lowest since February 1993: a fresh 20 year low, according to the latest Nielsen Research data.

ZeroHedge writes, “CNBC has seen a constant decline in its viewership starting with 2008 when it attracted a total of 274,000 viewers, and 88,000 in its demo, for its full day audience. Subsequently viewership dropped as follows:

  • 2009: P2: 226,000; 25-54: 75,000
  • 2010: P2: 208,000; 25-54: 65,000
  • 2011: P2: 199,000; 25-54: 60,000
  • 2012: P2: 171,000; 25-54: 52,000

“And the full 2013 breakdown: P2: 147,000; 25-54: 42,000.

“In short – total viewership has plunged by 46% in the total audiences, and by 52% in the demographic over the past five years. Which incidentally follows the volume of the ‘stock market’ nearly tick for tick.

“What this means is that Bartiromo may have been the latest high profile departure from the station, but she certainly won’t be the last one – the writing on the wall is very clear.”

Read more here.

Susan Li

CNBC hires Susan Li from Bloomberg Television


CNBC announced Tuesday that it has hired Bloomberg Television anchor Susan Li to work in its Asia operations.

Li’s new assignment will include coverage during CNBC’s core business day programming in Asia-Pacific. She will debut on the network shortly after the new year.

Li has been based in Hong Kong with Bloomberg television for the past several years, becoming the network’s main anchor in Asia as host of “First Up with Susan Li”. She has been at the center of its daily business coverage, interviewing world leaders and top business personalities, including Japanese Prime Minister Shinzo Abe, Robin Li of Baidu, Credit Suisse’s Brady Dougan and Blackrock’s Larry Fink.

‪”Susan is a tremendous addition to our team,” said John Casey, CNBC’s senior vice president of international news and programming, in a statement. “We always promise to bring our viewers the best possible business news content, and one way we do that is by having the strongest on-air team, bar none. Having Susan on our team strengthens that commitment to our audience.”

“I have long admired CNBC’s dedication to excellence,” said Li in a statement. “I am excited to be joining its team of talented and knowledgeable journalists, and look forward to working with them to deliver the kind of business news coverage that can only be found on CNBC.”

Read more here.