Tag Archives: CNBC
CNBC and its Berkshire Hathaway coverage
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John Hopkins of InvestedCentral.com has an interesting take on CNBC‘s coverage Thursday of the sudden departure of a Berkshire Hathaway executive being groomed to succeed Warren Buffett given that the business news network’s Becky Quick has cultivated a strong relationship with Buffett.
Hopkins writes, “Now, if you listen to the the 30 minute interview conducted by Quick and Joe Kernan with Sokol, it will make it look like he made his own decision to leave the company because he never thought he could fill Buffet’s shoes and wants to start his own mini ‘Berkshire’ type fund. Really? How many people do you know who would turn down the opportunity to take over a company like Berkshire? So, it’s likely more than coincidental that Sokol stepped down and at the same time the details of his questionable purchase of Lubrizol came to light, given that the successful Berkshire acquisition of the company could put $3 million in his pocket.
“Quick and Kernan actually asked some pretty tough and direct questions of Sokol, including the questionable timing of his purchases of the stock. But, when is the last time you saw CNBC take a full half hour to conduct an interview prime time prior to the market open? That’s most likely a courtesy to Buffet, to try to nip this in the bud quickly. Even if Sokol ultimately ends up getting skewered by the SEC.
“It brings up the question; how objective can CNBC be when they cherish a continuing relationship with Buffet? Quick has a gold mine with Buffet at her disposal for on-air interviews; it doesn’t get much better than that. Thus, one has to take with a grain of salt this entire interview. Except, that is, Buffet, as he got out of Quick and CNBC exactly what he needed; an on air crucifixion of someone he no longer needs.”
Read more here.
Fox Business Network vs. CNBC in daily ratings
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Bill Gorman of TVbytheNumbers.com has ratings data for Fox Business Network and CNBC that shows how they performed on Tuesday.
Fox Business announced last week that it would be rated publicly by Nielsen for the first time.
The numbers show that for the day, CNBC had an audience of 169,000 viewers while the three-and-a-half-year-old Fox Business had an audience of 57,000 viewers. In the key 25- to 54-year-old demographic, CNBC had 49,000 viewers and Fox Business had 14,000 viewers.
Among viewers between 35 and 64, CNBC had 88,000 viewers while Fox Business had 33,000 viewers.
During primetime, CNBC had 213,000 viewers, while Fox Business had 64,000 viewers. In the 25 to 54 age bracket, CNBC had 84,000 viewers to 22,000 for Fox Business. And in the 35 to 64 demographic, CNBC had 118,000 viewers to 40,000 for Fox Business.
See all of the data here.
The most influential business news organizations
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Reuters ranks No. 3, The Wall Street Journal No. 4 and Bloomberg News No. 5 in a ranking of news organizations who have had their reporting cited the most in Google News and Google Blog searches in the past month, according to data compiled by New York Times blogger and statistics-dicer extraordinaire Nate Silver.
Jeff Bercovici, commenting on the data, writes, “Scrolling through it, one thing that jumped out at me was how far along Bloomberg is towards its stated goal of being the world’s most influential news organization. Bloomberg comes in at No. 5, with 4.5 percent of all citations. While that puts it behind head to head competitors like Reuters (7.7 percent) and The Wall Street Journal (6.8 percent), consider that Bloomberg News has been around for 21 years. All the other organizations in the top five were founded in the 1800s.
“Compared with the others, Bloomberg is cited relatively infrequently in Google News, getting a disproportionate share of its mentions on blogs. Is there some reason other news organizations are reluctant to credit Bloomberg’s reporting?
“Forbes, in case you’re wondering, is No. 54, immediately behind CNBC, but well ahead of The Economist (No. 86), Businessweek (No. 121) and Fortune (No. 133).”
Read more here. The full list is here. Other business news media on the list include TechCrunch (No. 47), All Things D (No. 133), Apple Insider (No. 147), Mac Rumors (No. 149), VentureBeat (No. 167), and Investor’s Business Daily (No. 181)
Fox Business chipping away at CNBC
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Chris Ariens of TV Newser interviewed Fox Business Network executive vice president Kevin Magee about the business news channel’s plans to close the gap in viewership with leader CNBC.
Here is an excerpt:
TVNewser: FBN is growing, but CNBC still has about 5 times the audience on an average day. What are you doing to chip away at that?
Magee: Well we’ve been doing many things. Lou Dobbs joined us. We have a lineup of stars now. People are not afraid to come here. Charlie Gasparino came over, Gerri Willis … Neil Cavuto gives us a great foundation to build off of. Liz Claman came over from CNBC. We are making changes to make us more robust.
TVNewser: What’s not working at FBN right now?
Magee: Well, CNBC started 20 years before we did, and they are analog and we are digital.
We still have work to do on business day. That’s were CNBC was the leader for the longest time. They’ve been doing things differently at night, but have been steady during the business day. We brought in Lori Rothman (from Bloomberg) to help us there. Chris Cotter is doing well for us. We have Dagen Mcdowell and Connell McShane. We continue to tweak that, to beef of the perception of us.
Read more here.
CNBC, Fox Business, Bloomberg Television and market share
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TALKING BIZ NEWS EXCLUSIVE
With Fox Business Network announcing Tuesday that it would start having its shows tracked by Nielsen in terms of audience size, Talking Biz News decided to see what available information was already out there in terms of business news audiences on television.
Data is already available for CNBC and Fox Business Network, but scarce to find for Bloomberg Television.
According to the 2010 Mendelsohn Affluent Survey, which looks at heads of households with more than $100,000 in annual income, CNBC has an audience of just less than 13.1 million viewers. That’s almost twice the number of viewers of Fox Business Network, which has 5.3 million such viewers, and Bloomberg Television, which has 2.6 million such viewers, combined.
From the same Mendelsohn survey, CNBC reaches about one third of all C-level executives and about 30 percent of all affluent consumers. Fox Business reaches more than 10 percent of affluent consumers, and about 14 percent of C-level executives.
Both CNBC and Fox Business reach more C-level executives and affluent consumers than any other business media, including The Wall Street Journal, Bloomberg Television and Yahoo Finance, according to the Mendelsohn survey.
According to Nielsen Marketbreaks data for the first quarter through March 22, CNBC has an audience of 269,000 viewers when the stock market is open — from 9:30 a.m. to 4 p.m. EST. In comparison, Fox Business Network has 57,000 viewers during the same time period. In the key demographic of 25 to 54 year olds, CNBC has 55,000 viewers during that time period, while Fox Business has 8,000 viewers.
In terms of market share, that gives CNBC an 83 percent share and Fox Business a 17 percent share of the total audience during market hours.
During the business day, CNBC’s audience is 219,000, with 53,000 of those being between 25 and 54 years old, for the first quarter through March 22. Fox Business Network’s audience is again 57,000 viewers, with 11,000 in the key 25- to 54-year-old demographic. In terms of market share, CNBC has a 79 percent share of the business day audience, compared to 21 percent for Fox Business.
The data for Fox Business includes “Imus in the Morning.”
Nielsen estimates that CNBC is currently in 98.4 million homes, while Fox Business Network is in 57.3 million homes. In October 2007, when Fox Business launched, it was in 30 million homes compared to 94.8 million homes for CNBC at that time.
Fox Business to be rated by Nielsen
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One of the problems in comparing CNBC to its main competitor, Fox Business Network, is that Fox Business has not had its shows rated by Nielsen, the primary tracker of television audiences.
That will soon end. Fox Business Network announced Wednesday it will become a full service client of Nielsen Media Research beginning March 28. The new arrangement with Nielsen will make its ratings fully available for the first time since the network launched in October 2007.
Paul Rittenberg, executive vice president of advertising sales, said in a statement, “As we enter into the new upfront season and continue to expand both our base of advertisers and network distribution, we felt it was the appropriate time to make our ratings fully available.”
Fox Business Network’s overnight ratings will be readily accessible to all subscribing Nielsen clients on a next-day basis. In addition, the network’s daily, weekly, monthly, quarterly and yearly ratings data will be available in all syndicated systems and reports. Respondent-level ratings data will also be available via all time-shifted data streams.
Fox Business is available in more than 50 million homes.
Trish Regan leaves CNBC
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Chris Ariens of TV Newser reports that CNBC anchor Trish Regan has left the business news network after a dispute about her future role.
Ariens writes, “Regan, who co-hosted the 11am show, ‘The Call’ with Melissa Francis and Larry Kudlow, was going to be pulled off the show and asked to stay on as a reporter. Instead, she chose to leave, insiders tell us.
“‘Her desk is cleared out,’ a source says.
“‘Trish is under contract,’ spokesperson Brian Steel tells TVNewser, which means a separation agreement is the next step before Regan can move on to her next TV gig.
“In addition to anchoring, Regan reports for CNBC’s documentaries, including the ‘Marijuana, Inc.’ franchise which ranks as the highest-rated documentary on the network. Regan’s book on the subject, ‘Joint Ventures‘ comes out next month.”
Read more here.
Bloomberg News top winner in SABEW's Best in Business
by Chris Roush
Bloomberg News, with 20 winning entries, garnered the top awards in the Society of American Business Editors and Writers‘ Best in Business Awards, released Friday morning.
GlobalPost was second with 10 awards; The New York Times was third with eight winners. Overall, there were 168 winners across 65 categories, from among 904 entries received.
Here are some of the winners:
General Excellence: Dailies Sunday circulation 25,000 to 200,000
Arizona Daily Star (Tucson, Ariz.)
The Patriot Ledger (Quincy, Mass.)
The Times-Tribune (Scranton, Pa.)
The Detroit News
The Des Moines Register
Hartford (Conn.) Courant
General Excellence: Dailies Sunday circulation 200,000 to 500,000
The Boston Globe
The Seattle Times
The Dallas Morning News
General Excellence: Dailies Sunday circulation 500,000 and above
The New York Times
Los Angeles Times
USA Today
Weeklies/Biweeklies general excellence:
Crain’s New York Business
Puget Sound Business Journal (Seattle, Wash.)
Street and Smith’s SportsBusiness Journal
Radio/TV:
CNBC: “Marijuana USA”
CNBC: “Remington Under Fire”
CNBC: “One Nation Overweight”
Real estate coverage:
The Baltimore Sun: Jamie Smith Hopkins coverage
Detroit Free Press: Greta Guest coverage
MarketWatch: Amy Hoak’s “Home Economics”
The awards will be presented Saturday, April 9, at the 48th annual conference in Dallas. The conference runs April 7 to April 9 and features top government officials like SEC Chairman Mary Schapiro and White House Consumer Advocate Elizabeth Warren, and top CEOs from Southwest Airlines, American Airlines, Chesapeake Energy, Whole Foods and The Container Store.
See all of the winners here.
Bloomberg News top winner in SABEW’s Best in Business
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Bloomberg News, with 20 winning entries, garnered the top awards in the Society of American Business Editors and Writers‘ Best in Business Awards, released Friday morning.
GlobalPost was second with 10 awards; The New York Times was third with eight winners. Overall, there were 168 winners across 65 categories, from among 904 entries received.
Here are some of the winners:
General Excellence: Dailies Sunday circulation 25,000 to 200,000
Arizona Daily Star (Tucson, Ariz.)
The Patriot Ledger (Quincy, Mass.)
The Times-Tribune (Scranton, Pa.)
The Detroit News
The Des Moines Register
Hartford (Conn.) Courant
General Excellence: Dailies Sunday circulation 200,000 to 500,000
The Boston Globe
The Seattle Times
The Dallas Morning News
General Excellence: Dailies Sunday circulation 500,000 and above
The New York Times
Los Angeles Times
USA Today
Weeklies/Biweeklies general excellence:
Crain’s New York Business
Puget Sound Business Journal (Seattle, Wash.)
Street and Smith’s SportsBusiness Journal
Radio/TV:
CNBC: “Marijuana USA”
CNBC: “Remington Under Fire”
CNBC: “One Nation Overweight”
Real estate coverage:
The Baltimore Sun: Jamie Smith Hopkins coverage
Detroit Free Press: Greta Guest coverage
MarketWatch: Amy Hoak’s “Home Economics”
The awards will be presented Saturday, April 9, at the 48th annual conference in Dallas. The conference runs April 7 to April 9 and features top government officials like SEC Chairman Mary Schapiro and White House Consumer Advocate Elizabeth Warren, and top CEOs from Southwest Airlines, American Airlines, Chesapeake Energy, Whole Foods and The Container Store.
See all of the winners here.
CNBC.com, apps have record February
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CNBC.com had its best month ever in terms of uniques and its second best month ever in page views in February.
According to the latest data from comScore Media Metrix, the site was visited by 6.8 million unique users last month, a 61 percent increase compared to the same time period last year, and recorded 315 million page views, a 36 percent increase year-over-year.
CNBC’s iPhone application posted a record 47 million page views in the month, representing a 93 percent increase year-over-year and also saw unique visitors increase by 41 percent compared to the same period last year. CNBC Mobile Web also posted a 39 percent increase in page views compared to February 2010.
CNBC.com is the No. 1 business news website in minutes per visitor, with users spending an average of 68 minutes on the site in February, the most in comScore’s Business/Finance – News/Research category.
CNBC.com is also the No. 1 business news website in pages per visitor, with an average of 46 pages per visitor consumed, more than any other site in the category.
