Tag Archives: CNBC
CNBC anchor Francis joining Fox Business Network
by Chris Roush
Chris Ariens of TVNewser.com reports that CNBC anchor Melissa Francis is leaving the network for a job at Fox Business Network.
Ariens writes, “Francis was a co-anchor of daytime programs ‘Power Lunch’ and, before that, ‘The Call.’ The Harvard grad has been on TV since she was one year old, staring in a Johnson & Johnson commercial. She would later play the role of Cassandra Cooper Ingalls on ‘Little House on the Prairie.’
“CNBC spokesman Brian Steel confirms the departure telling TVNewser, ‘We thank Melissa for her years of hard work and wish her well.’”
Read more here. Fox Business has hired other CNBC talent in its four years, including anchor Liz Claman and reporters Dennis Kneale and Charles Gasparino.
CNBC’s Drury on what makes good biz TV
by Chris Roush
Chris Ariens of MediaBistro.com interviewed CNBC anchor Amanda Drury about her job.
Is CNBC under pressure to produce more profits?
by Chris Roush
A New York Post item reports that business news network CNBC is under pressure by parent company Comcast to rein in costs.
The item reads, “Comcast is putting the pressure on CNBC President Mark Hoffman to make cuts at the financial news network. CNBC Europe recently ‘didn’t meet its budget for the first time in forever,’ a source said, triggering, ‘wide-ranging consequences.’
“Some remotes for CNBC in the US have been canceled. ‘Squawk on the Street’ was slated to go on a road trip but it’s been scrapped. And correspondent Michelle Caruso Cabrera had her wings clipped because she spent too much covering the Greek crisis and has been told to travel less.
A CNBC rep said, ‘CNBC has never been stronger or better and is tracking for a sixth consecutive year of record financial performance. You don’t become first in business worldwide by skimping on content and coverage.’”
CNBC spoofed on “Saturday Night Live”
by Chris Roush
The opening of “Saturday Night Live” this past weekend was a spoof of the Republican presidential candidate debate hosted by CNBC last week.
Here is a screen grab where you see two comedians playing the part of CNBC’s Maria Bartiromo and John Harwood.
CNBC’s digital ops set October records
by Chris Roush
CNBC.com had its best October ever in terms of both uniques and page views.
According to the latest data from comScore Media Metrix, the site was visited by 6.4 million unique users last month, a 16 percent increase compared to the same time period last year, and recorded 363 million page views, a 31 percent increase year-over-year.
CNBC.com is the No. 1 website in pages per visitor, with an average of 57 pages per visitor consumed, more than any other site in the category
CNBC Mobile also reported record visitors and page views for October. CNBC Mobile Web recorded 80 million page views, which represents a 33 percent increase year-over-year, according to Omniture.
CNBC’s iPhone application posted 80 million page views, representing a 93 percent increase year-over-year, and also posted its best month ever in terms of unique visitors, a 30 percent increase compared to the same time period as last year, according to Omniture.
CNBC’s Android application saw a 70 percent increase in page views year-over-year.
Ex-CNBC anchor Lapin launches personal finance site
by Chris Roush
Nicole Lapin, a CNBC anchor who left the business network earlier this year, launched Recessionista.com, a personal finance website aimed at women between the ages of 18 and 34.
The site will offer financial guidance and investing advice to young women who aspire to be frugal during the economic recession.
In addition to providing women with practical career advice such as “5 Things NEVER to Wear to Work” or “How to Play to Your Work Weaknesses,” the site will aim to decode often intimidating financial topics in an easy-to-navigate format.
“It is not a coincidence that Recessionista is the first initiative launched by Nothing But Gold Productions,” said Lapin, CEO of Nothing But Gold, in a statement. “The financial journalism world is devoid of content specifically geared towards women my age. We are in dire need of advice and information to intelligently guide our financial decisions in a fun, sassy, non-judgey way.”
The site will also provide money-saving tips and advice for building a career and thriving in the workplace. The site will also feature celebrity interviews and profiles of successful female entrepreneurs.
Read more here.
CNBC dominates media for financial advisers
by Chris Roush
CNBC is the dominant business and financial media brand for financial advisers across all measured platforms with CNBC’s TV, web and mobile properties ranking No. 1 or No. 2 among all measured media, according to research released Monday by Lieberman Research.
The study reveals that four out of five financial advisors take actions based on content that they’ve seen on CNBC.
“This study provides a deeper insight into the behaviors, personalities and work styles of financial advisors and the most effective means to reach this influential group,” said Tom O’Brien, CNBC’s chief revenue officer, in a statement. “It also further demonstrates that financial advisors are highly engaged with CNBC and rely on its multiple platforms for business and financial information.”
The study identified four segments of financial advisors, each with their own attitudes and needs: aggressive and ambitious Hustling Hotshots; relationship-oriented Portfolio Pals; analytical Spreadsheet Surfers; and established and content Grey Lions.
The study provided a view into the business approach of each of these four segments and profiled their media consumption habits.
CNBC signs deal for Arbitron to measure its out-of-home audience
by Chris Roush
Business news network CNBC has signed an agreement whereby ratings firm Arbitron will measure the size of its viewers outside the home, reports David Goetzl of Media Daily News.
Goetzl writes, “The financial news outlet joins a host of Turner networks receiving the data, which is drawn from an Arbitron panel of about 70,000 people using portable people meters.
“The service gives CNBC a chance to ‘quantify a previously unmeasured audience of young and affluent viewers who watch CNBC at work,’ said Arbitron COO Sean Creamer on an investor call Tuesday.
“In addition, Arbitron said ESPN has signed a new three-year deal to use Arbitron data for insight into cross-platform consumption of college football and NFL games — on TV and radio. That includes TV and radio in and out of the home.
“A study on cross-platform usage of TV, online and mobile for the Coalition for Innovative Media Measurement should yield an initial report in the next few weeks, Arbitron said.”
Read more here. The Nielsen ratings that Talking Biz News publishes regularly for CNBC and rival Fox Business Network only includes home viewership.
Ex-CNBC anchor Haines inducted into Hall of Fame
by Chris Roush
CNBC anchor Mark Haines, who died suddenly earlier this year, has been inducted into the CableFAX Hall of Fame. His colleagues remember him below:
WSJ deal with Fox Business is not a done deal
by Chris Roush
The Wall Street Journal has not decided if it will form a partnership with Fox Business — since both are owned by News Corp. — similar to the newspaper’s current arrangement with CNBC when that deal ends next year, the Journal’s top editor told Joe Strupp of Media Matters for America.
Strupp writes, “When asked if the Journal would forge a similar deal with Fox Business once the CNBC arrangement ends, Thomson said:
“‘Not necessarily. Because, in part, you look at what’s happening with WSJ Live and the amount of video we are doing ourselves. The possible permutations are far more than that presumption allows.’
“Asked if there could be an outcome where the Journal is not aligned with Fox Business as it has been with CNBC, Thomson again left the door open.
“‘Quite honestly, we just have to examine what the options are at the time. Before then, we have contractual obligations to CNBC which we will honor.’
“He later added: ‘In the end, there are all sorts of ways of looking at it. If you look at Fox Business news and what they’ve done and how they’re building it up, it’s an increasingly successful operation. So you have that on one hand.
“‘On the other hand, clearly, you can see from what we’re doing on WSJ.com, WSJ Live, the app, we’re doing, depending on the day, three to four hours of video ourselves now. That’s another option.’”
Read more here.
