Tag Archives: CNBC
Dobbs of Fox Business tops Kudlow of CNBC in young viewers
by Chris Roush
Merrill Knox of TVNewser.com writes that Fox Business Network‘s Lou Dobbs had more younger viewers than the Larry Kudlow show on rival CNBC during the same time slot in the third quarter.
Knox writes, “In the third quarter of this year, Dobbs topped Kudlow in the 7pmET time slot among A25-54 viewers, the show’s first quarterly victory since launching in March 2011. Kudlow still has the edge in Total Viewers.
“For the third quarter of 2012, ‘Lou Dobbs Tonight’ had 141,000 Total Viewers and 41,000 A25-54 viewers, while ‘The Kudlow Report’ had 159,000 Total Viewers and 37,000 A25-54 viewers.
“CNBC still has an edge on FBN in primetime viewers: last week’s cable network ranker shows CNBC placed 55th among ad-supported cable networks in primetime, while FBN placed 86th, though it should be noted that FBN is in 2/3 fewer homes than CNBC and is on an all-digital tier.”
Read more here.
CNBC launches new online show on futures market
by Chris Roush
CNBC announced Monday the launch of a new live online show, “Futures Now,” available on CNBC.com and devoted to the futures market.
The 15-minute program will premiere live Tuesday, Oct. 2,at 1 p.m. EST and will live stream twice a week on Tuesdays and Thursdays at 1 p.m. EST here.
The show is hosted by CNBC’s Jackie DeAngelis and sponsored by CME Group and TD Ameritrade. “Futures Now” will look beyond the confines of equities and examine the multi-trillion dollar futures market. From the S&P to commodities such as oil and gold, “Futures Now” aims to demystify this crucial corner of the capital markets and teach retail investors how to use simple strategies that strive to enhance returns and limit risk in a variety of markets.
“CNBC is an investor-focused network dedicated to finding new ways to provide premium content to its viewers and users anywhere, anytime and on any platform,” said Susan Krakower, CNBC’s senior vice president strategic programming and development, in a statement. “Futures is one of the largest markets in the world and with the launch of ‘Futures Now,’ CNBC will deliver actionable information for the active investors who are looking for an opportunity to make money even after the closing bell.”
Twice a week, DeAngelis will lead discussions with prominent futures traders Anthony Grisanti, Founder and President, GRZ Energy Inc.; and Rich Ilczyszyn, Founder and Chief Market Strategist, iiTrader; that will focus on how to trade the news of the day using futures.
CNBC.com sees drop in August readers
by Chris Roush
Business news site CNBC.com was visited by 6.9 million unique users in August, according to data from comScore Media Metrix.
This a 7 percent decrease compared to August 2011, a month in which there was high volatility in the market.
Other CNBC mobile delivery systems saw slightly better numbers.
CNBC’s iPad app recorded its best uniques ever with 547,000 unique visitors, a 3 percent increase month-over-month, according to Omniture.
CNBC’s iPhone application posted 551,000 unique visitors, remaining flat month-over-month. And CNBC’s Android application saw 92,000 unique visitors, remaining flat month-over-month.
CNBC names new sports biz reporter
by Chris Roush
CNBC’s Brian Shactman, who joined the network in 2007 as a general assignment reporter and fill-in anchor, will now be covering sports business. He will also cover the beat for CNBC.com.
Shactman replaces Darren Rovell, who left CNBC in July after six years of covering sports business for a job at ESPN.
Shactman has covered a range of stories for the network, including the original iPhone launch, the fall of Bear Stearns, the BP oil Spill and Hurricane Isaac. In 2012, he was nominated for an Emmy Award for his coverage of the oil boom in North Dakota.
Shactman has also reported documentaries for the network including “Cigarette Wars,” “Beyond the Barrel: The Race to Fuel the Future,” “America’s Oil Rush,” “Package Wars” and “Dangerous Trade: Exotic Animals.”
Shactman joined CNBC after his four-year tenure at WVIT, the NBC owned-and-operated station in Hartford, Conn. Shactman covered a variety of stories, ranging from campaign finance reform and the scandal surrounding former Gov. John Rowland to the Red Sox winning the World Series in 2004.
Prior to joining NBC in 2002, Shactman held various positions at ESPN including analyst work on ESPNews, SportsCenter and on its flagship radio network. He also wrote, edited and produced content for ESPN.com. After leaving ESPN, Shactman remained active at the company, hosting a variety of national radio programs at ESPNRadio.
Shactman won The Associated Press Award for a documentary on Hall of Fame Basketball coach Geno Auriemma in 2003. He also received three regional Emmy nominations in 2002 for his sports anchoring and reporting.
Talent agency suing CNBC anchor
by Chris Roush
The William Morris talent agency is suing CNBC anchor Amanda Drury, alleging that it is owed commissions from her most recent contract.
Julia LaRoche of Business Insider writes, “In the complaint, William Morris Endeavor Entertainment LLC alleges that Drury still owes them commission payments after they represented her while negotiating a ‘lucrative four-year contract’ with CNBC.
“WME says it acted as Drury’s agent in October of 2009 during talks with CNBC and continued to do so when she eventually signed an employment contract with CNBC in March 2010. That CNBC employment contract started on April 30, 2010 and will run through April 2, 2014, the court document shows.
“The talent agency also says that Drury agreed to pay commissions of 10% of the gross compensation at CNBC. WME claims that this agreement was made in several writings, including emails and invoices.
“The complaint says that Drury terminated her agency relationship with WME in December 2010.
“The agency then says she stopped paying them commissions and that damages so far are at least $150,000, plus interest, according to the court papers.
Ex-CNBC anchor Lapin joins Bloomberg TV
by Chris Roush
Julia LaRoche of Business Insider reports that former CNBC anchor Nicole Lapin has joined Bloomberg Television.
LaRoche writes, “Sources at Bloomberg have confirmed that Lapin is currently on the tech beat at the network. Right now, she’s filling in as a substitute anchor on ‘Bloomberg West.’ ”
She will be filling in on ‘Bloomberg West’ (along with West Coast contributor Willow Bay) for Emily Chang, who is due to go on maternity leave any day now, Business Insider has learned.
“‘Bloomberg TV is really on the pulse of the growing tech scene, from New York City to San Francisco. We’re following the new money trail, and I’m excited to be working on the most innovative business team in the industry,’ Lapin said in a statement to Business Insider about her new role at Bloomberg TV.
“A year ago, the 28-year-old broadcast beauty left CNBC where she anchored ‘World Wide Exchange’ to launch her own multimedia production company Nothing But Gold Productions.”
Read more here.
Cavuto: CNBC has peaked, and Fox Biz is on fast trajectory
by Chris Roush
Alex Weprin of TVNewser interviewed Fox Business Network anchor Neil Cavuto about how it has been covering the Democratic National Convention and its competition with CNBC.
Weprin writes, “He told me that while he may not have gotten everyone he has wanted, he has been very happy with how the booking process has progressed since FBN launched, and with the viewer response.
“‘Last week at the RNC, we had all these big guests, standing in line like planes at LaGuardia. If we were such a waste of time they wouldn’t bother, we are not a waste of time, they do bother,’ he says. ‘I think once they see you are here and you are serious, the audiences respond. The news audience and the business audience.’
“Cavuto likened his experience at FBN to to his earlier efforts at CNBC and Fox News.
“‘I think [FBN] is on a faster trajectory than Fox News was, maybe by shear luck or bad luck, I don’t know,’ Cavuto says. ‘I was there at CNBC from the beginning, I was there at Fox News from the beginning, I am a pioneer of beginnings I guess. The good ones stand the test of time, and I have great respect for CNBC because it has clearly stood the test of time, but its audience sort of peaked out.’”
Read more here.
Cramer’s “Mad Money” a sensation at 3 a.m.
by Chris Roush
Claire Atkinson of the New York Post writes Sunday about how Jim Cramer’s “Mad Money” show is drawing plenty of viewers when it repeats on CNBC at 3 a.m.
Atkinson writes, “Cramer’s ‘Mad Money,’ one of the most-hyped shows on CNBC, gets a larger audience when rebroadcast in the predawn hours on the NBC network than during its live 6 p.m. airing on the business cable channel.
“Our completely uninformed sources speculate that Wall Street traders are probably crawling home from clubbing at that hour and, while checking their computers for the latest on the Asian markets, have Cramer on the TV for background noise.
“NBC first started airing ‘Mad Money’ at 3 a.m. in March and whaddya know — the manic stock picker has an average audience so far of 400,000.
“The 57-year-old former Goldman Sachs trader attracts just 187,000 viewers on his CNBC show.
“David Scardino, programming analyst at ad agency RPA, said: ‘It may show the staying power of a broadcast network versus a cable network. I’m surprised, but it makes you wonder how many people have fallen asleep with the TV on.’”
Read more here.
Fox Biz Network succeeding by outfoxing CNBC
by Chris Roush
Jeff Reeves, the editor at InvestorPlace.com, writes that Fox Business Network is succeeding by providing an alternative to CNBC.
Reeves writes, “Consider that Neil Cavuto has been on the ball for months when it comes to politics — most glaringly covering primary races while competitors at CNBC were airing infomercials. The crusty newshound in me wants to give a fellow journalist props for that … but the reality is that Fox isn’t just doing this out of altruism. It knows that this is its chance to make a splash with FBN and differentiate it from CNBC.
“‘Yeah, yeah,’ you say. ‘Bottom line is it’s election coverage on a financial news channel. People are watching that on the main Fox News channel or CNN anyway, so stop reading into it.’
“That’s actually the whole point of FBN, in my opinion. It’s about giving a specific viewer a place to get a specific flavor of information.
“Critics say that CNBC is ‘real’ markets coverage and doesn’t do as much softball stuff as Fox — but what they fail to understand is that Fox seems to be courting a more Main Street audience by design. It’s not a lack of skill that makes them pick a seemingly simple issue over a complex one, but what I see as a targeted strategy.
“In short, Fox Business isn’t trying to out-CNBC CNBC. It’s trying to out-Fox CNBC.”
Read more here.
CNBC mobile, online sees higher participation in July
by Chris Roush
CNBC.com was visited by 7.4 million unique users in July, a 26 percent increase compared to the same time period last year, according to data from comScore Media Metrix.
In addition, CNBC mobile also saw higher visitation numbers.
CNBC mobile web recorded 2.7 million unique users, a 21 percent increase year-over-year.
CNBC’s iPhone application posted 558,000 unique visitors, representing a 31 percent increase year-over-year. CNBC’s Android application saw 92,000 unique visitors, a 5 percent increase year-over-year.
CNBC’s iPad app posted 29 million page views, representing a 99 percent increase year-over-year.
