Tag Archives: BusinessWeek
Zach Seward, the outreach editor of WSJ.com, posted this photo on Twitter of Bloomberg BusinessWeek offered free shoeshines in Manhattan.
Marion Maneker of The Big Money likes what has been done to Bloomberg BusinessWeek magazine.
Maneker writes, “The first two issues of Bloomberg BusinessWeek are a veritable Sears catalogue of business news serving each of its core constituencies. From the Bloomberg side, it presents some of the site’s content in a new context, helping buy-side types and traders learn more about their context of their bets.
“For the BusinessWeek reader, there’s easier access to a broader range of information from around the world, with a level of detail and specificity that would satisfy any middle manager on the make.
“BBW makes the most of its upfront stories with punchy, memorable shorts on companies, like Roben Farzad’s excellent piece from the debut issue on the unnecessary $35 million in interest payments the New York Times has to pay. They’ve even squeezed in Bloomberg’s broadcast assets, with interview excerpts from Charlie Rose (who records his show from Bloomberg’s studio) and radio host Tom Keene.
“On top of all that, the magazine has a feature well that combines some of the best attributes of what BusinessWeek did well, while reviving the kinds of narrative features that made Fortune a standout (and that, for some reason, Fortune has moved away from).”
Read more here.
Five of the top 10 media in the BtoB Magazine’s Media Power 50 list are business media organizations.
For “Power Lunch,” Kate Maddox writes, “The two-hour program, which airs Monday through Friday at noon ET, provides extensive coverage of the stock markets, business news, real estate, public policy and other important topics of the day.
“‘We feel the program delivers great strength in business and financial news coverage and certainly makes sense for our b-to-b and financial clients,’ said Dolores Marsh, director of broadcast services at Doremus, New York, which has bought advertising time on the program for clients including FINRA (Financial Industry Regulatory Authority), Knight Capital and Russell Investments.
“‘The large range of topics available within the two-hour segment enables us to reach the target audience they deliver—top management, business decision-makers and affluent investors,’ Marsh said.”
Read more here.
Yvette Kantrow, the executive editor of TheDeal, went looking through the first issue of the renovated Bloomberg BusinessWeek to see if she could find some of the words — but, however, despite, although — that are banned from usage by Bloomberg News staffers.
Kantrow writes, “There was hardly a ‘but’ to be found, though I did spot some uses of ‘yet,’ including in Josh Tyrangiel‘s editor’s letter, as an apparent stand-in. I also noticed a paucity of adverbs and adjectives — another Winkler bugaboo — which does help keep the copy clean and clear, if a little bloodless. That’s not a bad thing, given how much copy there is, but it got me wondering if this strict adherence to a style designed to make stories easily readable on a terminal, by traders, is what makes Bloomberg’s other magazine, the monthly Bloomberg Markets, a little dull.
“The first issue of Bloomberg Businessweek is not a bore, though it’s not exactly a barnburner, either. It is well organized, however, with its ‘opening remarks’ essays on Goldman up front, followed by six distinct areas of coverage (global economics, companies & industries, etc.) and a feature well, plus a section in the back called Etc., where lighter subjects like travel and gadgets are covered. Overall, the issue is happily devoid of many of the ditzier features that have crept into business magazines in recent years — no pointless lists of the best this or the worst that — and, mercifully, no attempt to get you, the reader, to start blogging, tweeting, Facebooking, linking or job hunting right now!
“There aren’t any scoops, and there won’t be any, since, as the Times reported, stories broken by the Businessweek staff will run on Bloomberg’s terminals first. While that may be sad for the magazine’s reporters, it’s a sensible policy for a weekly in today’s always-on media. It doesn’t necessarily make Businessweek any less of a news magazine. After all, its role model, The Economist, doesn’t break news either.”
Read more here.
Robert Andrews of PaidContent.org writes Tuesday about Bloomberg BusinessWeek‘s new ad campaign, which promotes the weekly business magazine as…a weekly business magazine.
Andrews writes, “The campaign also includes issuing sample magazines in the UK, France, Germany, Italy, Switzerland and Spain; and sticking ads on taxis in London and Frankfurt from May 4.
“The campaign as a whole is running across Europe, U.S. and Asia and is designed to woo advertisers. The announcement says there are now ‘greater opportunities for advertisers’ and the mag is also the lead sponsor for a book, Campaign Cannes Global Power Book, which delegates of the big Cannes Lions advertising fest will receive during the show in June.
Read more here.
Amanda Gordon of the New York Sun has the answer — a newspaper that Mike Bloomberg brought to the Journal party on Monday where it launched its new New York edition. Read her story here.
Despite the relaunch of BusinessWeek magazine, longtime staffers continue to depart the weekly.
Tara Kalwarski turned in her ID badges and laptop computer to human resources on Monday. Kalwarski had been the department editor of the Numbers section. She also wrote for the Personal Business section.
Kalwarski tells Talking Biz News that she will be joining Morgan Stanley Smith Barney’s strategy group in a few weeks. “I’m looking forward to exploring this opportunity outside of journalism, though will sorely miss the writers and editors I worked with at BusinessWeek,” she said.
Previously, Kalwarski was assistant managing editor of Financial Week, a position she assumed in January 2008. Prior to that, she was the data editor of the publication. Kalwarski began her journalism career at Money Magazine, where she held numerous roles, including special projects editor and senior reporter.
Meanwhile, Amber Siegel also resigned on Monday. Siegel had been the online art production manager for BusinessWeek.
Former BusinessWeek staff writer Gary Weiss has problems with a statement by a Bloomberg executive in Monday’s New York Times that says that all breaking news will appear on the Bloomberg wire first, not in the weekly magazine it recently acquired.
Weiss writes, “As far back as the 1990s, BW used to run certain time-sensitive, competitive articles online — not on the Internet but on America Online, which used to carry BW exclusively back then — a few hours before they ran in the magazine. However, this was done sparingly, for the simple reason that it eroded BW’s franchise as a news magazine.
“Indeed, one of the ‘ten commandments’ of the former BW editor Steve Shepard was that BW breaks news. This was essential, for it was believed that otherwise BW would not be worth reading.
“If a scoop runs in Bloomberg first, it is no different from any BW competitor getting to a story first.
“I have no idea if there are any exceptions to the no-scoop rule, such as major investigations by the BW staff. What I do know is that a weekly news magazine that doesn’t consistently break news is not going to be of much value to either readers or advertisers, no matter how many pages are run or how pretty it may be.”
Read more here.
Clifford writes, “Mr. Winkler said magazine articles would be evaluated on the same metrics as articles for the terminal: did they move markets? But many of the Businessweek articles do not run on the terminals, placing them outside the metrics system. (A spokesman, Carl Fischer, said it was likely that the magazine articles would be evaluated on more qualitative measures.)
“‘They really feel like writing for Businessweek is a waste of time — it’s not making money, they get nothing out it,’ said a former Businessweek employee, who is now at Bloomberg and asked not to be identified.
“Moreover, any breaking items from the magazine will appear elsewhere first. ‘Any scoop from anywhere in the world is going to run on the terminal,’ Mr. Pearlstine said, adding ‘the terminal is the focus of everything we do at Bloomberg.’
“The Businessweek investigative reporters were transferred to the Bloomberg News investigative unit, another challenge for the magazine’s ambitions.”
Read more here.
Joe Weber, a former chief of correspondents for BusinessWeek who is now a journalism professor at the University of Nebraska, blogs about his impressions of the new version of the magazine unveiled last week by its new owners, Bloomberg LP.
Weber writes, “It also boasts a knockout layout, in some ways a return to the substance and elegance of the mag’s heyday of the 1990s with a contemporary gloss.
“Indeed, the book overall is a refreshing mix of what made BW a winner in the past and some nice new touches. The Back to the Future treatment includes savvy analysis, depth and graceful writing, combined with a renewed focus on corporations, the finance world and politics. It’s a must-read once again! After too many years of thin books with too little to dine on, this new offering is a full-course meal again – complete with dessert (read on for that).
“The new BW isn’t perfect. The Global Economics pages are a confusing jumble, the small-biz section needs work and at least one columnist is off the mark. But the mag overall is sleek and smart and gives readers some insights they won’t get elsewhere – which in the end has always been BW’s drawing card. After all, if the fish isn’t fresh, the wrapper hardly matters, no?
“Overall, give this effort a B+, with expectations that As are on the way in future issues.”
Read more here.