Tag Archives: BusinessWeek

Bloomberg Businessweek’s creative director is hot

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Lucia Moses of Adweek profiles Bloomberg Businessweek creative director Richard Turley, whose design of the business weekly has drawn rave reviews.

Moses writes, “Business titles have never been much to look at, with all those pictures of old white guys. So with the tough state of business magazines, few might have expected Businessweek to be a comeback story, much less a paragon of design.

“But creative director Richard Turley’s dramatic redesign made Businessweek one of the most talked-about magazines this year (while making the 35-year-old Brit a star in the process). To make a bigger news hole easier to navigate, Turley color-coded sections and used bold headline fonts. But it’s his provocative covers and cool graphics and charts that have brought the most eye-catching. A cover story on the infidelity market was illustrated with a woman’s spread, fishnet-clad legs.

“And when he can’t get around those obligatory white guy portraits, he surrounds them with scribbles or draws them cartoon-style. It’s easy to see why Businessweek has been piling on the design awards, including four this year from the Society of Publication Designers.”

Read more here.

Bloomberg Businessweek ad campaign to promote new Europe edition

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Bloomberg Businessweek plans to launch an outdoor brand advertising campaign to promote the “personality” of the magazine ahead of new Europe edition in 2012.

Maisie McCabe of MediaWeek writes, “The creative work for the campaign, developed by Bloomberg’s internal agency, is inspired by recent stories from the magazine and each ad will contain a large photograph and one word in bold followed by a wider explanation.

“The campaign uses the themes ‘Fresh’, ‘Venturesome’ and ‘Revolutionary.’

“The ‘Fresh’ ad features a photograph of a frozen meal and explains the need for Tesco to expand its frozen food range to fulfil its US expansion ambitions.

“An adapted Johnnie Walker logo appears on the ‘Venturesome’ work. It refers to the challenge faced by the brand, to sell whisky to the cognac-mad China.

“The ‘Revolutionary’ ad contains a shot of an ice-cream cone to illustrate a story about frozen-yoghurt entrepreneurs in Egypt.”

Read more here.

Sterngold joins SmartMoney magazine

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TALKING BIZ NEWS EXCLUSIVE

SmartMoney magazine editor Jonathan Dahl made the following staff announcement on Wednesday afternoon:

I’m happy to announce that James Sterngold, an award-winning former New York Times reporter, will be joining SmartMoney as a senior writer, starting Dec. 5. He’ll be focusing on investigative stories and other features, as part of our continuing effort to offer more in-depth, sophisticated personal-finance stories. He will also help out on some editing, sharing his reporting knowledge and mentoring skills on team projects.

Jim comes uniquely qualified for these tasks, described by one longtime Journal editor as a “byline you feared.” He spent 18 years at The New York Times, serving as the paper’s lead Wall Street reporter, and later its Tokyo Bureau Chief, before heading to Los Angeles to cover business, culture, and national affairs. There, Jim earned a bevy of reporting awards and contributed to the paper’s Pulitzer Prize-winning coverage of the events of 9/11. After the Times, Jim became national affairs correspondent and Los Angeles bureau chief for the San Francisco Chronicle, before finally coming to his senses and returning to New York.

Until recently, Jim was firing up the presses at Bloomberg News/Businessweek, where he served as a roving feature writer, covering all things financial. His piece on the compensation of former Lehman Brothers CEO Richard Fuld (“Who Cares About Another $200 million?”)  won a prize from the Foreign Press Association. And along the way, Jim, a dad of two and married to Mireya Navarro of The New York Times, wrote a well-received book on one of America’s most storied and now-defunct brokerage houses, E. F. Hutton.

He will report to Cliff Leaf. Please join me in welcoming him to the SmartMoney team.

Bloomberg Businessweek strikes deal with Hachette for e-books

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Hachette Book Group is partnering with Bloomberg Businessweek on e-singles that will illuminate key moments in the world of business, drawing on content from the magazine, reports Laura Hazard Owen of PaidContent.org. The first one is about Steve Jobs.

Owen writes, “The Steve Jobs e-book is $3.99 and available now at a variety of etailers, including Kindle, Nook and Apple’s iBookstore. Its content is from Bloomberg Businessweek’s October 10 Steve Jobs tribute issue.

“The alliance between Hachette and Businessweek is notable because many media outlets — including the Los Angeles Times, Guardian and Hearst — have chosen to publish e-books that consist of repurposed content directly, rather than partnering with book publishers. Random House has partnered with RealClearPolitics and Politico to publish e-books about the 2012 election, but those will consist of new content.

“Book publishers themselves are also releasing e-singles directly — see recent offerings from Penguin, Rodale, Scholastic, Open Road and Princeton University Press.

“It remains unclear how these books are selling, with most publishers saying it’s too early to tell or that they’re still experimenting with selling content in the form.”

Read more here.

Reed, former BW London bureau chief, leaves Bloomberg

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TALKING BIZ NEWS EXCLUSIVE

Stanley Reed has left Bloomberg after 22 years at BusinessWeek and Bloomberg.

He was London bureau chief of BusinessWeek for 13 years and then, after Bloomberg purchased BusinessWeek in 2009,  took on the role of  London-based reporter-at-large, a senior writer position,  at Bloomberg News,  covering energy, the Middle East, and, occasionally, British politics and business.

Last year he co-authored a book on BP called “In Too Deep” for Bloomberg Press/Wiley.

After transferring to Bloomberg News, he remained a prolific contributor to Bloomberg Businessweek, writing more than 20 stories, including a recent cover on the fall of Libya’s Muammar Al-Qaddafi.

He commented: “Managing the transition from a wide-ranging correspondent’s job to a news wire is challenging for both the journalist and the news organization.”

Tyrangiel’s successful remake of Bloomberg Businessweek

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Dylan Byers of Adweek profiles Bloomberg Businessweek editor Josh Tyrangiel, who was hired two years ago to remake the business weekly that had been acquired from McGraw-Hill.

Byers writes, “When Bloomberg offered Tyrangiel the position, the 80-year-old, recession-worn Businessweek was a slim remnant of the robust weekly it had once been. Tyrangiel himself says he stopped reading it years ago. While negotiating the terms of the position, Bloomberg L.P.’s chief content officer, Norm Pearlstine, using a slightly different word, told Tyrangiel that the one ambition Bloomberg had for the magazine was that it be ‘great.’

“‘No one is ever going to say that to someone of my age again,’ Tyrangiel, who was then deputy managing editor at Time and heir-apparent to top editor Rick Stengel, remembers thinking. ‘No one is going to say, ‘First thing first: Make it great, and we’ll figure out the strategy from there.’’

“Tyrangiel told this story while sitting in a glass-encased conference room  at the Businessweek midtown New York office building, infamous for its group work spaces (read: lack of privacy). It’s a striking building, which The New Yorker architecture critic Paul Goldberger described as ‘one of the most exhilarating workspaces I’ve ever seen, with both the high energy of a trading floor…and the buzz of the newsrooms of old.’

“Tyrangiel, however, refers to it as something out of The Jetsons, betraying the fact that he still feels a bit out of place.

“‘I fully concede I woke up on third base in some cases,’ he says of the money and other types of support at his disposal. ‘This magazine has advantages that other magazines did not, and I’m grateful for them every day.’”

Read more here.

Sterngold departs from Businessweek

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TALKING BIZ NEWS EXCLUSIVE

James Sterngold, a reporter for Bloomberg Businessweek, left the business magazine earlier this week, a spokeswoman confirmed Thursday.

It is unknown if he left for another job. He had been at the magazine since May 2009.

Last year, Sterngold won the award for best financial/economic reporting at the Foreign Press Association Media Awards 2010. Sterngold’s report ‘Who Cares About Another $200 Million?’ on former Lehman Brothers CEO Dick Fuld failing to declare hundreds of millions of  dollars worth of compensation to U.S. Congress, appeared in the May 3-May 9 issue of the magazine.

Sterngold was once the Los Angeles bureau chief for The San Francisco Chronicle, which he left in September 2007. He worked as a correspondent and reporter for The New York Times from 1984 to 2002 and is the author of “Burning Down the House: How Greed, Deceit and Bitter Revenge Destroyed E. F. Hutton” (Summit Books, 1990).

He graduated from Middlebury College and received a master’s degree in journalism from Columbia.

Bloomberg Businessweek wins two Eddie Awards

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Bloomberg Businessweek magazine won two 2011 FOLIO:Eddie Awards for magazine editorial excellence on Wednesday.

The Eddies were given for the 2010 cover stories “What Amazon Fears Most” written by Bryant Urstadt and “Inside Foxconn” written by Frederik Balfour.

Urstadt’s October 11 2010 story on Diapers.com offered an inside look at the online retailer’s operation , how it capitalized on a primed consumer base and why all online retailers have a healthy obsession with Amazon.. “What Amazon Fears Most” received the FOLIO: Eddie award in the Business, Banking/Business/Finance, single article category.

For his September 13 2010 profile of Foxconn, Balfour was granted exclusive access to the infamously secretive Taipei-based company and its founder Terry Guo after 11 Foxconn employees committed suicide in early 2010.

Balfour traced the ascent of the company from a low-rent maker of plastic television knobs into an empire and the exclusive manufacturer of the most coveted consumer electronics — from iPhones and iPads to Sony PlayStations and Dell Computers — with 800,000 employees. Balfour’s story won in the Consumer, Banking/Business/Finance, single article category.

The FOLIO: Eddie Awards recognize the best in magazine editorial. The annual award program, with its sister program the Ozzie Awards, given for excellence in design, is the largest and most inclusive awards program of its kind in the magazine industry.

Bloomberg Businessweek’s ad pages this year through the Oct. 31 issue increased 21.7 percent from the equivalent period a year earlier, according to the Media Industry Newsletter, for a total thus far of 1,208.25. Individually paid subscriptions grew 11.8 percent, according to the Audit Bureau of Circulations.

See all of the winners here.

Bloomberg Businessweek launches new ad campaign

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Nat Ives of Adverting Age reports that Bloomberg Businessweek is starting a consumer ad campaign that’s meant to build on its recent progress by pitching readers on its personality, using ads arguing that the magazine is “Disruptive,” “Charged,” “Viral” and “Worldly.”

Ives reports, “The ad buy will total $1.5 million in the near term and grow as the campaign continues, Bloomberg Businessweek said.

“‘To date we’ve been largely focused on describing the functional benefits of the magazine,’ said Paul Bascobert, president of Bloomberg Businessweek and head of business operations for Bloomberg Media Group, citing its 20% increase in editorial pages, for example, since Bloomberg bought the ailing magazine from McGraw-Hill in December 2009. ‘What we want to do more now is talk about who we are and to some extent create a more emotional connection with readers — which is something all media companies should do.’

“‘Businessweek under McGraw-Hill actually had a specific intention to not have a personality, as a strategic choice that I think one makes to keep the personality out of it,’ Mr. Bascobert added. ‘We believe we should approach the market with a sense of who we are.’

“The U.S. component of the campaign, which was created internally, will run starting this month in The Atlantic, The New Yorker, Wired, New York and San Francisco magazines; in Acela trains and lounges, Metro North trains on Long Island, BART trains and shelters in the San Francisco Bay Area and New York and San Francisco ferries; and on golf courses in the New York and San Francisco areas. Initial international buys will focus on Hong Kong and London.”

Read more here.

Bloomberg Businessweek starts annual sports issue

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Bloomberg Businessweek released Thursday its first sports issue with 37 pages of the Oct. 24-30 issue devoted to an in-depth look at the business of sports.

Stories on the Green Bay Packers’ operation, the anatomy of a baseball trade and the first index detailing how much 122 professional teams spend on average for a win, continue the magazine’s mission of covering the world of business while expanding readers’ notion of what “business” can mean.

“Most people see sports through the lens of a game, but we wanted to show how the decisions and  transactions made off the field shape what happens on it – and how they can be just as compelling as the game itself,” said editor Josh Tyrangiel in a statement.

The cover of the Bloomberg Businessweek sports issue features the NFL’s Green Bay Packers President and CEO Mark Murphy with 100 Packers fans at Lambeau Stadium.

The cover story ‘Meet the Best Owners in Football’ examines how, with Murphy’s guidance and the fervent passion of its fans, the Packers, ‘a publicly traded corporation in a league that doesn’t allow them, an immensely profitable company whose shareholders are forbidden by the corporate bylaws to receive a penny of that profit,’ have become ‘the NFL’s dominant team and a paragon of the modern sports organization…despite the fact that it plays in by far the smallest of the league’s 32 cities.’

The issue’s centerfold is ‘The Efficiency Index’ which rates how well the four major U.S. professional sports leagues — the NFL, NBA, NHL and MLB — have turned payroll dollars into wins over the last five seasons.

Pairing all 122 teams’ regular season wins and losses with their player payroll data, Bloomberg Businessweek determined an average cost per win in each league.  Then they measured — by standard deviation — how far each team varied from the league norm.  The Index reveals how every U.S. franchise compares to its cross-sport peers in squeezing wins from money.