Tag Archives: BusinessWeek

Reed, former BW London bureau chief, leaves Bloomberg



Stanley Reed has left Bloomberg after 22 years at BusinessWeek and Bloomberg.

He was London bureau chief of BusinessWeek for 13 years and then, after Bloomberg purchased BusinessWeek in 2009,  took on the role of  London-based reporter-at-large, a senior writer position,  at Bloomberg News,  covering energy, the Middle East, and, occasionally, British politics and business.

Last year he co-authored a book on BP called “In Too Deep” for Bloomberg Press/Wiley.

After transferring to Bloomberg News, he remained a prolific contributor to Bloomberg Businessweek, writing more than 20 stories, including a recent cover on the fall of Libya’s Muammar Al-Qaddafi.

He commented: “Managing the transition from a wide-ranging correspondent’s job to a news wire is challenging for both the journalist and the news organization.”

Tyrangiel’s successful remake of Bloomberg Businessweek


Dylan Byers of Adweek profiles Bloomberg Businessweek editor Josh Tyrangiel, who was hired two years ago to remake the business weekly that had been acquired from McGraw-Hill.

Byers writes, “When Bloomberg offered Tyrangiel the position, the 80-year-old, recession-worn Businessweek was a slim remnant of the robust weekly it had once been. Tyrangiel himself says he stopped reading it years ago. While negotiating the terms of the position, Bloomberg L.P.’s chief content officer, Norm Pearlstine, using a slightly different word, told Tyrangiel that the one ambition Bloomberg had for the magazine was that it be ‘great.’

“‘No one is ever going to say that to someone of my age again,’ Tyrangiel, who was then deputy managing editor at Time and heir-apparent to top editor Rick Stengel, remembers thinking. ‘No one is going to say, ‘First thing first: Make it great, and we’ll figure out the strategy from there.’’

“Tyrangiel told this story while sitting in a glass-encased conference room  at the Businessweek midtown New York office building, infamous for its group work spaces (read: lack of privacy). It’s a striking building, which The New Yorker architecture critic Paul Goldberger described as ‘one of the most exhilarating workspaces I’ve ever seen, with both the high energy of a trading floor…and the buzz of the newsrooms of old.’

“Tyrangiel, however, refers to it as something out of The Jetsons, betraying the fact that he still feels a bit out of place.

“‘I fully concede I woke up on third base in some cases,’ he says of the money and other types of support at his disposal. ‘This magazine has advantages that other magazines did not, and I’m grateful for them every day.’”

Read more here.

Sterngold departs from Businessweek



James Sterngold, a reporter for Bloomberg Businessweek, left the business magazine earlier this week, a spokeswoman confirmed Thursday.

It is unknown if he left for another job. He had been at the magazine since May 2009.

Last year, Sterngold won the award for best financial/economic reporting at the Foreign Press Association Media Awards 2010. Sterngold’s report ‘Who Cares About Another $200 Million?’ on former Lehman Brothers CEO Dick Fuld failing to declare hundreds of millions of  dollars worth of compensation to U.S. Congress, appeared in the May 3-May 9 issue of the magazine.

Sterngold was once the Los Angeles bureau chief for The San Francisco Chronicle, which he left in September 2007. He worked as a correspondent and reporter for The New York Times from 1984 to 2002 and is the author of “Burning Down the House: How Greed, Deceit and Bitter Revenge Destroyed E. F. Hutton” (Summit Books, 1990).

He graduated from Middlebury College and received a master’s degree in journalism from Columbia.

Bloomberg Businessweek wins two Eddie Awards


Bloomberg Businessweek magazine won two 2011 FOLIO:Eddie Awards for magazine editorial excellence on Wednesday.

The Eddies were given for the 2010 cover stories “What Amazon Fears Most” written by Bryant Urstadt and “Inside Foxconn” written by Frederik Balfour.

Urstadt’s October 11 2010 story on Diapers.com offered an inside look at the online retailer’s operation , how it capitalized on a primed consumer base and why all online retailers have a healthy obsession with Amazon.. “What Amazon Fears Most” received the FOLIO: Eddie award in the Business, Banking/Business/Finance, single article category.

For his September 13 2010 profile of Foxconn, Balfour was granted exclusive access to the infamously secretive Taipei-based company and its founder Terry Guo after 11 Foxconn employees committed suicide in early 2010.

Balfour traced the ascent of the company from a low-rent maker of plastic television knobs into an empire and the exclusive manufacturer of the most coveted consumer electronics — from iPhones and iPads to Sony PlayStations and Dell Computers — with 800,000 employees. Balfour’s story won in the Consumer, Banking/Business/Finance, single article category.

The FOLIO: Eddie Awards recognize the best in magazine editorial. The annual award program, with its sister program the Ozzie Awards, given for excellence in design, is the largest and most inclusive awards program of its kind in the magazine industry.

Bloomberg Businessweek’s ad pages this year through the Oct. 31 issue increased 21.7 percent from the equivalent period a year earlier, according to the Media Industry Newsletter, for a total thus far of 1,208.25. Individually paid subscriptions grew 11.8 percent, according to the Audit Bureau of Circulations.

See all of the winners here.

Bloomberg Businessweek launches new ad campaign


Nat Ives of Adverting Age reports that Bloomberg Businessweek is starting a consumer ad campaign that’s meant to build on its recent progress by pitching readers on its personality, using ads arguing that the magazine is “Disruptive,” “Charged,” “Viral” and “Worldly.”

Ives reports, “The ad buy will total $1.5 million in the near term and grow as the campaign continues, Bloomberg Businessweek said.

“‘To date we’ve been largely focused on describing the functional benefits of the magazine,’ said Paul Bascobert, president of Bloomberg Businessweek and head of business operations for Bloomberg Media Group, citing its 20% increase in editorial pages, for example, since Bloomberg bought the ailing magazine from McGraw-Hill in December 2009. ‘What we want to do more now is talk about who we are and to some extent create a more emotional connection with readers — which is something all media companies should do.’

“‘Businessweek under McGraw-Hill actually had a specific intention to not have a personality, as a strategic choice that I think one makes to keep the personality out of it,’ Mr. Bascobert added. ‘We believe we should approach the market with a sense of who we are.’

“The U.S. component of the campaign, which was created internally, will run starting this month in The Atlantic, The New Yorker, Wired, New York and San Francisco magazines; in Acela trains and lounges, Metro North trains on Long Island, BART trains and shelters in the San Francisco Bay Area and New York and San Francisco ferries; and on golf courses in the New York and San Francisco areas. Initial international buys will focus on Hong Kong and London.”

Read more here.

Bloomberg Businessweek starts annual sports issue


Bloomberg Businessweek released Thursday its first sports issue with 37 pages of the Oct. 24-30 issue devoted to an in-depth look at the business of sports.

Stories on the Green Bay Packers’ operation, the anatomy of a baseball trade and the first index detailing how much 122 professional teams spend on average for a win, continue the magazine’s mission of covering the world of business while expanding readers’ notion of what “business” can mean.

“Most people see sports through the lens of a game, but we wanted to show how the decisions and  transactions made off the field shape what happens on it – and how they can be just as compelling as the game itself,” said editor Josh Tyrangiel in a statement.

The cover of the Bloomberg Businessweek sports issue features the NFL’s Green Bay Packers President and CEO Mark Murphy with 100 Packers fans at Lambeau Stadium.

The cover story ‘Meet the Best Owners in Football’ examines how, with Murphy’s guidance and the fervent passion of its fans, the Packers, ‘a publicly traded corporation in a league that doesn’t allow them, an immensely profitable company whose shareholders are forbidden by the corporate bylaws to receive a penny of that profit,’ have become ‘the NFL’s dominant team and a paragon of the modern sports organization…despite the fact that it plays in by far the smallest of the league’s 32 cities.’

The issue’s centerfold is ‘The Efficiency Index’ which rates how well the four major U.S. professional sports leagues — the NFL, NBA, NHL and MLB — have turned payroll dollars into wins over the last five seasons.

Pairing all 122 teams’ regular season wins and losses with their player payroll data, Bloomberg Businessweek determined an average cost per win in each league.  Then they measured — by standard deviation — how far each team varied from the league norm.  The Index reveals how every U.S. franchise compares to its cross-sport peers in squeezing wins from money.

Bloomberg Businessweek outperforms other biz glossies in third quarter



Bloomberg Businessweek reported a 49.5 percent increase in advertising revenue and a 39 percent rise in ad pages during the third quarter, continuing its rebound after a lackluster performance in 2008 and 2009.

The magazine, acquired by Bloomberg in late 2009, reported ad revenue of $49.7 million and ad pages of 340.10 in the third quarter, according to data released Monday by the Publishers Information Bureau and analyzed by Talking Biz News.

In comparison, Fortune magazine reported a 10 percent increase in ad revenue to $56.4 million and a 4.5 percent increase in ad pages to 420.56 during the three months ended Sept. 30. Forbes magazine posted a 0.7 percent decline in ad revenue to $42.1 million and a 4.1 percent drop in ad pages to 293.30 during the same time period.

The gains by Bloomberg Businessweek continue its strong performance from the first six months of the year, when it had a 27.7 percent rise in ad revenue and a 15.8 percent increase in ad pages.

The only other business magazine with similar strong growth in the third quarter was the Harvard Business Review, which posted a 32.9 percent increase in ad revenue to $3.2 million and a 25.8 percent jump in ad pages to 72.13.

Fast Company also reported an 18.3 percent gain in ad revenue to $8.6 million and a 13.5 percent rise in ad pages to 99.65.

Two Dow Jones & Co. publications reported mixed results. Barron’s posted a 20.1 percent gain in ad revenue to $13 million and a 15.6 percent gain in ad pages to 265.05 during the quarter. However, personal finance magazine SmartMoney posted an 11.7 percent decline in ad revenue to $7.1 million and a 15.9 percent drop in ad pages to 73.05.

Other personal finance publications also struggled. Kiplinger’s posted a 4.5 percent decline in ad revenue to $4.8 million but a 12 percent rise in ad pages to 72.09, while Money magazine reported a 0.7 percent decline in ad revenue to $30.0 million and a 5.1 percent drop in ad pages to 138.33 during the quarter.

Growth at tech-oriented magazine Wired slowed in the third quarter. After posting a 37.7 percent gain in ad revenue and a 26.6 percent gain in ad pages during the first three months, Wired’s third-quarter ad revenue growth was 6.9 percent while its ad pages fell a half of a percent.

See all of the magazine data here.

A tribute to Steve Jobs


Bloomberg Businessweek will publish an advertising free tribute issue later Thursday to Steve Jobs that traces his life and legacy. There will be 64 pages in the issue.

Gov. Rick Perry was scheduled to be the cover.

Written by Bloomberg Businessweek and Bloomberg News’ Jim Aley, Brad Stone and Peter Burrows, the issue also includes pieces by Steve Jurvetson, John Sculley, Sean Wilsey and William Gibson.

Bloomberg Businessweek names new Etc. editor


Bloomberg Businessweek’s editor Josh Tyrangiel announced Tuesday that Julian Sancton has joined the magazine as editor of the “Etc.” section.

Sancton joins Bloomberg Businessweek from Esquire where he most recently served as associate editor.

In this role, he wrote features and front-of the book pieces on film and entertainment, among other topics, and helped launch and oversee Esquire’s iPad app and other mobile endeavors.

He started at Esquirein August 2010, and had been at Vanity Fairsince 2003.

The perfect digital magazine


Frédéric Filloux of The Guardian in London writes about Bloomberg Businessweek‘s digital edition.

Filloux writes, “Today’s web is plagued by cheap design. Many sites, especially in the tech field, use stock photographs or copyright-free Flickr pics ad nauseam, quickly messed with by some enslaved intern. No such thing is allowed in an app. And BBW invested a lot in graphic design for both print and the digital products. The short video introducing every issue usually features the editor, Josh Tyrangiel, and the creative director, Richard Turley, or Robert Vargas, the art director, as they explain their cover story choices for the two versions of the magazine. (See examples in Coverjunkie, a good graphic design blog).

“No stock photos in BBW+; most pictures are produced on spec, and it screams. As for infographics, they are redesigned for the digital version. Granted, Bloomberg LLP is a huge money machine that made its fortune in financial services; an art direction splurge for its magazine is small token for this $7bn revenue company. Still, they made the decision. As for the app itself, it is one of the slickest of the market. Easy to navigate, read, etc.

“#2: Making Choices. You can have a good newsroom; but if there is no leadership or decisiveness in the coverage of assignments, if every subjects gets the same treatment, and if a weak editor-in-chief tries to please everyone, you’ll end up with a dull product. BBW+ is mostly about cover stories sliced into well angled articles.”

Read more here.