Tag Archives: Blogging

Motley Fool plans to pay bloggers up to $100 per post

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TALKING BIZ NEWS EXCLUSIVE

The Motley Fool, an investing website, is seeking bloggers for a network that will roll out in early 2012 and plans to pay up to $100 per article, according to an e-mail sent out Tuesday by Roger Friedman, the head of the blogging network.

In the e-mail, Friedman says that an entry that is thoughtful, well-written, and makes specific and relevant mention of businesses and their tickers will be syndicated by Motley Fool to other sites — Yahoo! Finance, MSN Money, and DailyFinance ticker feeds — and the writer will receive $50.

Writers whose 10 most recent articles average 2,500 views and the stories are viewed as top-notch by the Fool will be paid $100 per entry, added Friedman.

” For some of you, that might just be a starting point for your relationship with the Fool,” wrote Friedman in the email. “We’ll be keeping an eye out for the best writers and the bloggers who earn the biggest followings, and we’ll be offering writer contracts to the best of the best. And that can lead to even bigger things.”

He noted that Motley Fool recently published a book by one of its contributors, Morgan Housel, who started working for the company in 2008 as a freelancer. Housel became a columnist in 2010, and he has won two consecutive Society of American Business Editors and Writers “Best in Business” awards for his columns, and now has turned his columns into a bestselling e-book.

The Motley Fool blogging network has signed up about 200 writers so far, but Friedman expects there to be 500 when it launches on Jan. 2.

“We will not become another pump-and-dump message board that allows anonymous bloggers free reign,” said Friedman. “We only want and will only syndicate quality insights created by writers who stand behind their work. And I ask you to hold me personally accountable to ensure that we never devolve into a site none of us wants to read.”

If you’re interested, send an e-mail to blog@fool.com.

Tech journalists leaving field to enter business

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Ki Mae Heussner of Adweek writes about how many tech reporters are leaving journalism to become business men and women.

Heussner writes, “Saul Hansell, a former New York Times tech reporter who left the paper in 2009 to help create AOL’s content farm, Seed, and then became Big News editor for HuffPo, blogged earlier this month about plans to join Betaworks as entrepreneur-in-residence.

“A few days later, Marshall Kirkpatrick, a lead writer for tech blog ReadWriteWeb, announced that he’ll be taking a leave from full-time writing to work on Plexus Engine, his data-mining startup.

“Other recent defectors include TechCrunch blogger MG Siegler, who joined his former boss Michael Arrington’s venture firm CrunchFund in October, and paidContent founder Rafat Ali, a former tech reporter who’s now working on what he calls a travel intelligence startup.

“‘The startup culture and the opportunity to do new things from scratch are so powerful,’ Hansell says. ‘It’s so easy to do things these days.’ Tools for building and promoting startups are more available than ever, especially for reporters and media insiders who can leverage their expertise and visibility on social media.”

Read more here.

Guardian Media looking to sell PaidContent.org

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Peter Kafka of All Things Digital reports that Guardian Media Group has put New York-based media news site PaidContent and its parent company ContentNext on the block.

Kafka writes, “The British newspaper publisher has hired boutique bank Coady Diemar Partners to market the company. People familiar with the sale believe the Guardian is looking for something in the $15 million to $20 million range for the property, which would let it recoup its initial investment and subsequent infusions of working capital.

“The move, which the company has contemplated for the last year or so, comes as the British newspaper publisher is going through a cost-cutting round while simultaneously gearing up for an attempt to create a U.S. foothold, via New York-based Web operation. Alan Hudson, a Bank of America executive hired by the Guardian this summer to ‘oversee the company’s investment portfolio,’ is overseeing the sale.

“Here’s a statement from a Guardian PR rep, sent in response to my query about the sale:

‘Following a strategic review Guardian News & Media has decided to seek a buyer for ContentNext Media. ContentNext is a high-quality asset but our focus in the US is on building the Guardian. It’s early days but we have received several expressions of interest and are talking to a select number of potential buyers.’”

Read more here.

Mashable suffering growing pains

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Matt Lynley of Business Insider writes about Mashable, the social news site that wants to expand into business news coverage but is experiencing some growing pains.

Lynley writes, “It now aims to be a global news organization, covering not just social media, but also business, entertainment, and sports.

“To get there, Mashable hired a new leader in September of this year: Lance Ulanoff, the former editor in chief of PC Mag. He is the new adult in charge.

“Like always when a business brings in a new boss, Ulanoff’s arrival changed things and that change upset some people.

“To find out why, we asked multiple sources familiar with the company to tell us just what happened at Mashable. These sources, who asked to remain anonymous, could have an axe to grind, so it’s important to take what they say with a grain of salt. Mashable did confirm some of what we heard from them.

Read more here.

Some Seeking Alpha contributors making “serious money”

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The Seeking Alpha premium program, in which the financial news site is sharing revenue with it contributors on exclusive articles, has been an unexpected success, writes CEO David Jackson in a e-mail to its contributors on Wednesday.

The site, according to Jackson’s e-mail, published 8,650 new premium articles in the third quarter. Its contributors earned $486,000 during the quarter, with new articles earning on average $55.49 each. The contributors are now on track to earn almost $2 million this year from Seeking Alpha.

“There’s a wide variance of earnings: for some contributors, the payments are just a ‘nice have,’ while others are making serious money,” wrote Jackson.

The site now has more than 850,000 registered users and reported nearly 60,000 reader comments in October.

Its other October stats were as follows: 61 million page views, 6.9 million people, and 8.8 page views per unique visitor.

“Seeking Alpha’s traffic spiked in August & September as macro upheavals drove interest in finance, and settled in October, but at a level higher than before the surge,” wrote Jackson. “We’ve seen this before: when traffic spikes, many people who discover Seeking Alpha for the first time return to us as loyal readers.”

TechCrunch hires two new reporters

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Erick Schonfeld, the editor of TechCrunch, writes that the tech news site has hired two new reporters, Josh Constine and Eric Eldon.

Schonfeld writes, “Both come from Inside Facebook, where Eldon is the editor and Constine is the lead writer.  Very few bloggers understand the ins and outs of Facebook as much as them.  Constine even has a Masters in Cybersociology from Stanford (he’s that into it).  Not only is Constine adept at breaking news, but he also brings a level of analysis that shows the long-term impact of the latest developments. He’s young, smart, and hungry — a deadly combination for a tech blogger.

“Eldon is an old pro among tech bloggers.  He was the first employee at VentureBeat (where he first recruited our own MG Siegler, who is now our Apple columnist and a VC).  Eldon was instrumental in helping to build Inside Facebook and its parent company Inside Network, which was acquired for $14 million by WebMediaBrandsearlier this year.

“But I didn’t ask Eldon and Constine to join TechCrunch just to write about Facebook. Their deep knowledge of the social web will help them write about everything from startups to Google. They will be joining our editorial staff in San Francisco. Constine starts Friday, and Eldon in two weeks. Please give them a warm TechCrunch welcome. (And, yes, I am still hiring).”

Read more here.

Business Insider continues to grow

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Lucas Shaw of The Wrap takes a look at business news site Business Insider, which is drawing comparisons to the Huffington Post due to its growth.

Shaw writes, “Business Insider has grown by going broad — leaving its tech and digital focus behind, targeting readers from all sectors of the professional world, and adding a series of verticals, from ‘Tech,’ ‘Wall Street’ and ‘Markets’ to topics like ‘Lifestyle,’ ‘Sports,’ ‘Entertainment’ and ‘Politics.’

“Go to its home page and you will see a story on Goldman Sachs or the Groupon IPO, but you will also see prominently displayed pieces on the 2012 election or the NFL.

“‘Our target audience is anyone interested in business, the goings on of business, executives, anything that executives might be interested in,’ Blodget told TheWrap. ‘The goal is to cover business and economics and focus on several different industries.’

“Business Insider has also emphasized content other than standard articles — slideshows, videos, polls – that are easier to digest but also obvious traffic bait.”

Read more here.

Wired letting advertisers mingle message with editorial content

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Lucia Moses of Adweek write about how Wired magazine is letting advertisers sponsor blogs and become more involved in the editorial content.

Moses writes, ” A prominent example is Wired, which is running ad-sponsored blogs that let advertisers commingle their messages with editorial content. One that’s now on Wired.com is Cloudline, sponsored by IBM. It’s edited by Jon Stokes, a Wired freelancer who’s the blog’s main contributor. But IBM has a big role in it too, with branding on the site and executives contributing posts.

“Wired publisher Howard Mittman says the topics started as Wired editorial ideas that needed ad support and were not generated by the advertisers themselves, as would be the case with much conversational media. (Separately, the magazine is also publishing some advertorial blogs where the content is driven by the advertisers, currently GE and BMW.)

“‘We’re not creating push-style content; what we’re really doing is trying to create conversations that engage the community,’ Mittman says. ‘These are a new way for us to connect brands with consumers.’

“Kristin Haarlow, associate media director at digital media agency Spark Communications, says interest in conversational media has grown as advertisers have recognized the importance of peers’ opinions in influencing what people buy. The format has also evolved to become more dynamic.”

Read more here.

Baltimore Biz Journal launches blog/newsletter on real estate

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Joanna Sullivan, the editor of the Baltimore Business Journal, writes about how the weekly business newspaper is starting a blog and a daily e-mail newsletter devoted to commercial real estate.

Sullivan writes, “That’s the reason the Baltimore Business Journal has always focused heavily on commercial real estate online and in print. It’s been our top beat — journalism lingo for the industry a reporter covers — since the Business Journal set up shop at 117 Water St. back in 1983.

“Like many businesses around town, we’ve moved since then. We’re now in one of Pratt Street’s hottest addresses — 1 E. Pratt St. It’s soon going to be the headquarters of PNC Bank’s local operations, bringing much-needed heft to this part of downtown.

“We broke that story about PNC, just one of hundreds of real estate stories we’ve broken over the years. And we’re not stopping there.

“But now we’re getting ready to take this beat well into the 21st century with the launch of our new free BBJ RE blog and daily newsletter. We’re branding all of our real estate products under the BBJ RE name. We look forward to many BBJ RE stories in print and online. And don’t miss our BBJ RE Broker Bash we have planned in the spring.

“The BBJ RE daily newsletter will make sure our loyal readers aren’t missing out on the important real estate news and market intelligence we’ve made our name on.”

Read more here.

Motley Fool looking for bloggers to write about stocks and markets

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The Motley Fool is a month or two away from rolling out a blog network covering the worlds of investing and business.  Its goal is to attract the best and brightest contributors and to make the blogging process as easy as possible.

Bloggers will be able to post as often as they’d like, cross-post from their own blog, and get paid in the process — or choose to donate to charity.

Further, posts contributed to the network could be distributed to the major finance sites — Yahoo! Finance, AOL DailyFinance, MSN Money, CNNMoney, and more — and can be featured on Fool.com and in its emails that are sent to millions of registered users.

The Alexandria, Va.-based company is still hammering out the details of the network — it should be rolling out an early version in a month or so.

If you are interested in taking part, send an e-mail to Roger Friedman, president of the Motley Fool Blog Network, at rfriedman@fool.com. Tell him that you saw this post on Talking Biz News.