Dean Rotbart

Dean Rotbart

Dean Rotbart is no stranger to dissecting the world of business journalism. A former Wall Street Journal reporter, Rotbart runs NewsBios, which provides biographical and personal information about business journalists to public relations professionals. In addition, he was the founder of TJFR, a newsletter about business journalism that was influential in both journalism and PR circles. Rotbart will write a weekly column.

Latest Stories by Dean Rotbart

  • PR is like customer service — it’s in your interest to do it right

    It’s a ritual I witness at least once every week as I go about lining up guests for the various radio programs that I produce, including “Business Unconventional,” “Monday Morning Radio” and “Radio Chavura.” A company or organization issues a national news release, hoping to draw attention to itself.  The release may be designed primarily

  • The power of “after,” a common communications blindspot

    The news media are so ephemeral. I know firsthand, having produced and co-hosted a fresh one-hour radio business newsmagazine each week for the past year plus. My show, “Business Unconventional,” is broadcast Sunday mornings on 710 KNUS AM in Denver.  KNUS, a Salem Communications station, employs a news/talk format that attracts Colorado’s largest audience of

  • Lesonsky took an Entrepreneurial-like gamble on covering small businesses

    The small business beat was quite tiny when Rieva Lesonsky first began researching it professionally in 1978. Like so many women who came after her – both in journalism and in business – the odds of her succeeding on such an untested employment path weren’t great. Yet Lesonsky, during a career at Entrepreneur magazine that

  • Dow Jones Newswires’ Lipschutz stair-stepped his way to the top

    It is a bit ironic that unlike his counterparts at rivals Thomson Reuters and Bloomberg News, the managing editor of Dow Jones Newswires never worked as a regular reporter or editor at The Wall Street Journal. Neal S. Lipschutz, who since January 2007 has overseen all of the editorial operations of the burgeoning Dow Jones

  • Barron’s Abelson is one for the record books

    If there were a definitive business journalism Book of Records, Alan Abelson would no doubt dominate some major categories: Longest current tenure as a columnist at a single business/financial news outlet; Sued or the subject of threatened lawsuits by the most number of story subjects; Subject of the largest number of letters to the editor