Forbes using social media to boost readership
Lewis Dvorkin, the chief product officer at Forbes, writes about how the business magazine is using social media to attract more readers. Dvorkin writes, “For starters, we’ve assembled an Audience Development team that targets new sources of traffic from social media networks and the various information ecosystems across the Web. That team (more business-side oriented) […]
Using data to recommend business news
Matthew Ingram of GigaOm writes Wednesday about how Bloomberg L.P. uses data about its users to recommend news of interest on its Bloomberg.com and BusinessWeek.com sites. Ingram writes, “In an interview with Stacey Higginbotham, the Bloomberg executive described how he built a predictive-analytics team within the media conglomerate that could use the behavior patterns and […]
Fox Business to be rated by Nielsen
One of the problems in comparing CNBC to its main competitor, Fox Business Network, is that Fox Business has not had its shows rated by Nielsen, the primary tracker of television audiences. That will soon end. Fox Business Network announced Wednesday it will become a full service client of Nielsen Media Research beginning March 28. […]
Reuters to fold professional news division into regular news service
TALKING BIZ NEWS EXCLUSIVE Reuters editor in chief Stephen Adler sent the following announcement out to the staff: When I became editor-in-chief six weeks ago, I outlined six goals to help us achieve our mission of making Thomson Reuters the world’s leading source for news. Our vision, as Tom shared with you, is to place […]
Eight business journalists vying for SABEW board
Eight business journalists are running for spots on the board of the Society of American Business Editors and Writers. The election is being held online for the first time, allowing for SABEW members who don’t attend its annual conference to have a vote. Running for re-election are Missouri State University professor Mary Jane Pardue, Dow […]
FT.com site to turn pink
Lara O’Reilly of New Media Age writes that The Financial Times website will undergo a redesign aimed at boosting subscriptions and to make it look more like the printed paper. O’Reilly writes, “The revamped FT.com site will show articles on a pink background – currently only the landing page is pink – and will also […]
Back to business reporting after a stint covering government and politics
TALKING BIZ NEWS EXCLUSIVE Newsday reporter James Madore returned to the business news desk of the paper earlier this year after a four-year stint covering politics in the Albany. He’s now the paper’s senior economics reporter. Madore grew up in Illinois and majored in history and political science at Washington University in St. Louis. After that, he […]
Bloomberg combines consumer media operations into one unit
Bloomberg L.P. announced Tuesday that it has formed the Bloomberg Media Group, an operation that combines Bloomberg’s television, print, radio, mobile and digital media properties. Under the new structure, the business operations of Bloomberg Businessweek, Bloomberg Markets magazine, Bloomberg Television, Bloomberg Radio, Bloomberg.com and Bloomberg Mobile will join together as one unit. The company’s core […]
WSJ to start selling single issues on iPad
The Wall Street Journal will start selling on Wednesday single-issue digital versions of its morning paper for $1.99 in the iTunes App store. David Kaplan of PaidContent.org writes, “Up to now, those who downloaded the free WSJ app on the iPad could receive some free content. In order to get the full range of the […]
The business journalist as manager
Hank Gilman, the deputy managing editor of Fortune, has a book out called “You Can’t Fire Everyone, and Other Lessons from an Accidental Manager” where he discusses his management style in the various business news operations he’s worked out. One of his interesting management philosophies is that if you believe a business journalist would be […]
