Andrew McMains of Adweek writes that there are five advertising agencies vying to produce the next ad campaign for The Wall Street Journal.
McMains writes, “Sources identified the shops as Publicis Groupe’s Publicis in New York, Interpublic Group units Deutsch in New York and Mullen in Wenham, Mass., and independents mcgarrybowen in New York and Trahan Burden & Charles in Baltimore.
“Mcgarrybowen and Trahan are roster shops that handle traditional advertising and direct marketing/interactive duties, respectively, for the media brand.
“The agencies either declined to comment or could not be reached. Calls and e-mails to WSJ executives were not immediately returned.
“In the past several weeks, the agencies have made presentations to client executives, said sources. Two of them are expected to advance to a final round, during which they will present to a client team that will include Rupert Murdoch, chairman of News Corp., which in December bought WSJ parent Dow Jones & Co. for $5.6 billion.”
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