Update on TheStreet.com
by Chris Roush
Later this evening TheStreet.com CEO Elisabeth DeMarse and editor in chief Bill Inman will meet with investors and others at The W Hotel in New York to discuss the financial new website’s latest accomplishments and future aspirations.
Several elements have been put in place.
- We recruited a bunch of hungry, talented outside contributors who are hammering out great stories.
- We’ve increased the number of active blogs, now averaging one to two a week. These have brought in story leads and kicked up page views—in the case of Apple and Faceblook blogs, several tens of thousands each.
- We’re exploring edgier pieces that allow readers to read markets better, anticipate the news. The stories are called Street Whispers.
- We’re also honing our social media skills, focused on Linked-in, FB and Twitter. Here’s a fine story on hedge funds and the price of corn. And here’s the great tweet that resulted: “Cracked corn; hedge funds don’t care”
So we’ve made solid progress. Long way to go.