OLD Media Moves

Triad Business Journal unveils redesign

March 28, 2014

Posted by Chris Roush

The Triad Business Journal, an American City Business Journals paper based in Greensboro, N.C., has redesigned itself.

Publisher Doug Copeland writes, “This week’s edition is the tangible result of the way we have changed every aspect of our news gathering and reporting organization. We’ve transformed into a digital-first organization. We know you need Triad business news all day long and that is what we are doing. We also know you rely on us for in-depth reporting and analysis, and that will always be at the core our news operation.

“So how have we done this? We’re bringing you breaking news online first and fast all day long. We’re delivering it to you twice daily with our Morning and Afternoon Edition emails, and also by our reporters delivering news throughout the day via Twitter, Facebook, LinkedIn and Google+.

“Then our weekly edition continues the conversation with more detail, a deeper dive into the news, and by introducing you to the businesspeople you need to know.  And don’t forget our weekly business news report on WFDD and radio updates throughout the week. Then we top this off with our extensive calendar of business events– more than 17 this year – to bring the Triad’s leadership together.

“In my interaction with the business community I hear the same thing over and over. We get the story first. We get it right. And we are the most thorough news source available to them. I can’t express how proud I am of the work our reporting staff does and the kudos they’ve earned. It’s evidenced in this week’s issue.”

Read more here.

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