Time.com adds personal finance section

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Jim Frederick, the managing editor of Time.com, sent out the following announcement about the website’s new personal finance section:

I am very proud to announce the launch of TIME.com’s latest vertical, Moneyland, your one-stop source for personal finance and economic news, analysis, and advice. Moneyland went live yesterday and I encourage you all to check it out, and I hope you’ll return frequently as the site will be adding posts throughout every business day. Moneyland will be brimming with everything from short, in-the-moment reactions to the day’s hot investment topics, to analyses of important financial and consumer news, to the kind of longer, more detailed investigations, stories, and guides you have come to expect from TIME and TIME.com. We are greatly indebted to Moneyland editor/mastermind Scott Medintz, a former senior editor at Money magazine, for driving the editorial vision of the site and building an outstanding launch roster of contributors who are truly among the best in the business. They include:

  • Michael Sivy, long-time Money magazine stock guru, on investments, markets and retirement;
  • Zachary Karabell, president of River Twice Research and TIME columnist, on markets and economics;
  • Brad Tuttle, TIME.com’s long-time “It’s Your Money” columnist, on smart spending;
  • Dick Young, a veteran money manager and newsletter writer, on investing;
  • Martha White on credit, debt, and consumer banking;
  • Zac Bissonnette, bestselling author of Debt Free U, on Gen Y personal finance issues and education costs;
  • Alison Rogers and Tara Nicholle Nelson on real estate;
  • Beth Pinsker, editor of DealNews, on smart spending;
  • JD Roth, founder of Get Rich Slowly, on sound money practices;
  • Trudy Lieberman, a veteran healthcare journalist, on the economics of healthcare;
  • Gary Belsky and Thomas Gilovitch, co-authors of Why Smart People Make Big Money Mistakes,  on behavioral economics and the psychology of money;
  • Scott Gerber, founder of the Young Entrepreneur Council, on entrepreneurship.

And that’s just the beginning. We’ll be adding additional contributors and broadening our areas of coverage to make Moneyland among the most comprehensive and authoritative personal finance sites on the Web.

Moneyland is a fitting addition to TIME.com’s fine collection of offerings, which continue to soar to ever greater heights. May, I am delighted to report, was an all-time traffic high for TIME.com—that’s the fourth out of the last five months that the site has beaten its own record for monthly unique visitors. That is a stunning accomplishment, the product of long-term, continuing excellence and true team effort. It has been a sight—and a site—to behold.

Thanks, everybody, on another successful launch. Stay tuned, there’s more to come.