The inside of Business Insider

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Business Insider website

Henry Blodget, the former Wall Street analyst who started the Business Insider website, gave a presentation Wednesday at a Folio conference in which he released details of the business news websites operation.

Here are some of the numbers:

  • Business Insider’s audience continues to grow rapidly: It is now read by 23 million unique visitors a month.
  • Five years ago, when it launched, it had about 1,000 visitors the first day. Now it regularly has more than 1 million a day.
  • Contrary to what you occasionally hear, “social” is not the be-all and end-all for digital news sites (in fact, the importance of “social” is grossly overstated). Business Insider readership is a healthy mix of 1) regular readers who come directly to the site, 2) readers who find stories via social and other referral links, 3) readers who find stories via search, and 4) regular readers who find stories via email, RSS feeds, and other distribution channels.
  • About 30% of its traffic is now mobile (including both tablets and smartphones.) The iPhone is the dominant mobile device used by Business Insider readers, followed by the iPad and Android devices.
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