Taking viewers inside the “C-Suite”

by
dunkin

Jill Krasny of Inc. magazine takes a look at “C-Suite,” a new show premiering Tuesday on Bloomberg Television.

Krasny writes, “Before filming each episode, Hayzlett pulled stories from Bloomberg’s terminals and local reports. ‘Everything we could get our hands on,’ he says. Before setting foot at Dunkin HQ, Hayzlett boned up on the company’s financials and its two failed expansions in California.

“‘We know those things walking in so that we can get right to the questions,’ he says. ‘They’re not just in the business of making donuts, they’re in the business of growing their franchises. And 99 percent of their leadership is new. I ask, What makes you think you’re going to get it right this time?’

“Most companies on the show should appeal to viewers because of their recognizable brand names, but Hayzlett says he gravitated toward those with a different approach to business and massive reach. ‘A company like Dunkin touches people all over the country in myriad ways,’ he says. Others include CrossFit, MGM, and the Seattle Sounders, a minor league soccer team.

“The hope is that small business owners will come away from the show feeling their companies aren’t so different from those in the big leagues.”

Read more here.