The business section of the Savannah Morning News, which has been called Exchange, will now be called Business in Savannah, or BiS, the name of its separate business publication.
A story on the Morning News website states, “BiS was targeted at the greater Savannah business community and quickly established its identity with its mix of cover stories, executive and business profiles, columns by experts in a variety of fields and other content.
“It became commonplace for businesses to send news releases, information on new employees and promotions and other material with the request that it appear in BiS in preference to Exchange, our daily business section.
“One element of confusion was that many readers and businesses were unaware of the relationship between BiS and the daily newspaper. They were confused about whether to send separate news releases and about which writers and editors were responsible for what publication.
“At the same time, the name of the daily section — Exchange — tends to cause occasional head scratching because it doesn’t say ‘business’ to a lot of people who pick up the newspaper.”
Read more here.
