One-third of WSJ’s traffic coming from mobile

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WSJ iPad Newsstand

Almost one third of the Wall Street Journal’s online readers access the content on a device that has a screen size of between four and seven inches, Raju Narisetti, head of WSJ Digital Network, told a conference Tuesday.

Sarah Marshall of Journalism.co.uk writes, “Narisetti told Digital Media Strategies, which is taking place in London today, that 32 per cent of WSJ traffic comes from mobile.

“The split between those reading on a phone and a tablet is roughly 60:40, Narisetti said.

“Putting mobile first is “profound challenge’ for publishers, he said, saying that many large newsrooms are making mistakes in that they are not paying enough attention to how readers consume advertising on different devices. ‘We have to own that knowledge,’ Narisetti said.

“He also shared some stats, explaining that the print circulation of the WSJ is 2.3 million, which he said has risen from 1.8 million five years ago, with 60 million unique users a month across the digital network and 130,000 paying iPad subscribers.

“He said that growth is in part due to expanding into new markets, with the WSJ launching different language sites in key locations.”

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