OLD Media Moves

NYTimes.com expands tech coverage

November 1, 2007

Posted by Chris Roush

The New York Times is expanding its online tech coverage by adding additional content providers such as IDGMedia Brands, Blogrunner.com and PaidContent.org, according to a release on Thursday.

New York TimesThe release stated, “The technology section fully integrates Blogrunner with a module on the section front that features frequently updated links to other sources reporting on technology, both blogs and traditional media publications, chosen by Times editors for their significance. This editing process enables readers to get a thoughtful overview of the day’s top print and online coverage, all on one site.

“‘This new site further enhances The New York Times’s dominant position among the influential readers who frequent our business and technical sections,’ said Vivian Schiller, senior vice president and general manager, NYTimes.com. ‘With the deployment of Blogrunner to aggregate the most relevant content from around the Web, we will further solidify our position as the online ‘must-read.’’

“‘This section is essentially all you need to understand everything that is happening, on any given day, in the world of technology,’ said Lawrence Ingrassia, business and financial editor, The New York Times. ‘With our reporters breaking news throughout the day on the BITS blog and the aggregation of the best outside content, Times readers will be able to find, consolidated in one place, the most critical and compelling stories about technology each day.'”

Read more here.

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