Nightly Business Report to feature more analysis, less stock coverage
Jensen writes, “The makeover will include new virtual sets, graphics and music, additions to the roster of commentators, and something decidedly not cosmetic: an approach that will play down stock coverage.
“‘A stock quote has become commoditized,’ said Rodney Ward, the showâ€™s senior vice president and executive editor. ‘What people want at the end of the day is more analysis, more perspective, more context.’
“‘Weâ€™re going to put some shape to all of that daily box score and data dumps,’ Mr. Hudson said.
“Three decades ago, ‘Nightly Business Report’ led the way in dedicated business coverage on television, but its turf was encroached upon by cable channels, including CNBC and Fox Business Network, public radioâ€™s weekday ‘Marketplace’ program and myriad Web sites and mobile apps that give consumers immediate access to financial data.”
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