OLD Media Moves

Media can't understand NYT results

December 19, 2007

Posted by Chris Roush

TheStreet.com’s Marek Fuchs is disappointed Wednesday that the business media covering the revenue uptick at The New York Times can’t seem to understand that the reason it happened was due to an extra week and a product coming out earlier.

Marek FuchsFuchs wrote, “Forbes, which mercifully managed to mention the extra week and product, was possibly, in the end, as bad as those that didn’t. That’s because Forbes spoke about the ‘glimmers of hope’ in the monthly numbers despite the caveats. Uh, an extra holiday week on the base of four ain’t really as simple as a ‘caveat,’ and it does seem to outweigh any glimmer, no?

“After the close, CBS MarketWatch ran another story, this one making a motion toward the appropriate measure of caution with this headline: ‘Gannett, N.Y. Times see more classified woes.’

“But still no mention of the extra holiday week.

“So it has come to this: a press release more open and honest about basic issues than the business media reports that follow. No wonder my head is so bent in sorrow that it keeps banging against my desk.”

Read more here.

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