Vikas Shukla of ValueWalk.com writes that Fox Business Network‘s “Lou Dobb’s Tonight” continues to post higher viewership numbers than its CNBC competitor, “The Kudlow Report.”
Shukla writes, “According to the latest Nielsen report for the business networks ratings, Dobbs pulled in 45,000 viewers in the demo (age group 25-54) compared to Kudlow’s 40,000 viewers – a 13 percent advantage for FBN in the 7 PM timeslot.
“The 7 Pm show is crucial for television networks because it is the crucial link between the business shows of the day and primetime programs later in the evening. The report proves yet again that the 23-year old CNBC is slowly losing the market share to Fox Business Network, despite being a dominant player in financial media. Another cause of worry for CNBC is that almost all of its shows are down in the demo and in total viewers.
“In an attempt to improve its ratings, CNBC has decided to bring up seven primetime shows, including Franchised, Fake & Forgeries, American Steel, At Your Service, Outstanding, Venture Men, and Flipping Wars: Vegas.”
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