Kiplinger rolls out new website
by Chris Roush
Kiplinger’s Personal Finance has unveiled a new website that was 10 months in the making.
“This was a 10-month project, a top-to-bottom site redesign with an eye to better serve our growing audience, which increased by 25 percent in 2012 and is up 82 percent over the last 3 years,” said Doug Harbrecht, new media director at Kiplinger Washington Editors, in an email’s to Talking Biz News.
Kiplinger is now publishing on a completely rebuilt, homegrown content management system, Harbrecht explained.
“The new look and feel of the site was carefully thought out to better integrate all our valuable content with Kiplinger product offers, partnership content, and advertising placements.
“Overall, we hope the result is a cleaner, updated look, easier navigation, faster load times, better results with a Google cloud-based search engine , and increased prominence of social media for sharing and discussion of all our content. We studied closely how visitors navigate our site, and the organization you see better reflects that.
“We also have a new voluntary registration system where visitors can create their own profiles, receive weekly e-mail column alerts and special offers, and gain quick access to their Kiplinger online subscriptions.”