Half of Forbes revenue will come from digital
by Chris Roush
For the first time, half of Forbes Inc.’s revenues will come from its digital businesses, according to Meredith Levien, the business media company’s chief revenue officer.
“Although Levien declined to share dollar figures, she credited the strong growth to a variety of initiatives, including the company’s BrandVoice product, which allows marketers to create custom content on the site; bigger, more interactive ad formats, including IAB-blessed ‘Rising Star’ units; and its embrace of programmatic selling, making online inventory available for public bidding on the company’s own ad exchange, the Forbes Audience Network.”
Read more here.