Gannett to distribute Bloomberg Businessweek in additional markets
by Chris Roush
Bloomberg Businessweek announced Friday a partnership with Gannett that will allow the business magazine to be delivered earlier an additional 100,000 subscribers.
The service will be launched in 15 new U.S. markets by mid-July 2013 and significantly expands its alternate delivery program launched in December 2010.
The delivery program allows subscribers to receive the magazine a day or two before it can be delivered by the U.S. Postal Service. By the end of September, the service will be available in 31 U.S. markets, to 390,000 subscribers — more than 40 percent of Bloomberg Businessweek’s North American circulation. The majority of markets will see a delivery time of early Friday morning.
Currently, the service is available to 350,000 U.S. Bloomberg Businessweek subscribers in 21 markets, which includes seven Top 10 Designated Market Areas (DMAs) and covers half of Bloomberg Businessweek’s Top 100 DMA’s circulation.
“At Bloomberg Businessweek we are committed to bringing our customers the best editorial product along with the best service,” said Paul Bascobert, president of Bloomberg Businessweek and head of business operations for Bloomberg Media, in a statement. “With Expedited Morning Delivery we significantly shorten the time from the printing press to the doorstep, a service of particular value in light of the pending service reductions at the United States Postal Service.”
The Bloomberg Businessweek-Gannett partnership introduces the service in new markets such as Asheville, N.C., central Wisconsin, Cincinnati, Indianapolis, Rochester and Ithaca by the end of July 2013. It adds them to existing markets including Baltimore, Boston, Chicago, Las Vegas, Los Angeles, Miami, Nashville, New York City, New Jersey, San Francisco, and Washington D.C., among others.