FT’s web app surpasses 2 million users
by Chris Roush
Just 10 months after launch, the Financial Times’ web application has surpassed two million users.
Available directly through the browser at app.ft.com, the FT Web App is built using HTML5 technology and features automatic content downloads and improvements.
The FT was the first major news publisher to launch an app of this type and was recently awarded the Global Mobile Award for Innovation in Mobile Publishing.
With the app, customers can access FT content anytime, anywhere, on a PC and multiple devices, with one log-in and one subscription payment. Close to half the app’s have bookmarked it to their home screen, replicating a native app experience.
The launch of the FT Web App has significantly boosted the newspaper’s mobile readers and now drives 12 percent of subscriptions and 19 percent of traffic to FT.com.
In the last six months the FT has seen a sharp rise in mobile users, with increases of 52 percent on smart phones and 49 percent on tablets.