OLD Media Moves

FT to launch luxury magazine

August 27, 2009

Matthew Flamm of Crain’s New York writes Thursday about plans by the Financial Times to launch a luxury magazine called FT Wealth, with the first issue coming out on Oct. 16.

Flamm writes, “The magazine is aimed at what it calls global citizens with personal assets of more than $1.65 million, in addition to the value of their home. It will be distributed inside the salmon colored newspaper’s U.S. edition, with about 100,000 copies going to newsstands and subscribers.

“FT Wealth launched in Europe in March 2008, and was originally expected to be rolled out in the U.S. last September, around the same time that the Wall Street Journal launched its luxury quarterly WSJ.

“A Financial Times spokeswoman said that the Pearson-owned company never committed to a specific time frame and that the U.S. rollout was always meant to follow the European launch.”

Read more here.

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