FT giving away tablets with subscriptions
by Chris Roush
The Financial Times is giving away a free Google Nexus 7 tablet in the United States with the purchase of an annual premium FT.com or combined newspaper/FT.com subscription.
The offer, valid until Dec. 17, is available here.
The promotion is aimed at increasing FT’s multi-channel and mobile audience. Almost 14 percent of all readers now accessing the FT on two or more channels daily, and mobile users generating a quarter of all traffic to FT.com. Mobile also now drives 15 percent of new subscriptions to FT.com each week.
Subscribers can then access the FT on their Nexus 7 using the FT Android app. The app, available to all FT users at FT.com/Android, is part of the suite of popular FT mobile apps that also includes the FT Web App (winner of a Global Mobile Award for Innovation in Publishing and the 2012 Meffy Award for Best Publisher on Mobile), the Windows 8 app and HTSI iPad app.
“As the tablet market rapidly expands in the US and demand for cutting-edge, small-screen devices continues to grow, this smart offer reinforces the FT’s multi-channel subscription model, giving subscribers full access to FT journalism on any device of their choice with a single log-in,” said Rob Grimshaw, managing director of the FT.com, in a statement.
The campaign is being supported by advertisements in the FT newspaper and on FT.com, and by other targeted marketing initiatives.