Meg Tirrell of Bloomberg News writes about Fortune‘s launch of an edition in India next year and notes that other editions are likely to follow.
Tirrell wrote, “Fortune is seeking readers and advertisers overseas to offset falling advertising revenue in the U.S. The magazine’s ad sales dropped 12 percent in the first nine months of the year after declining 3.8 percent in 2006, according to data from the Publishers Information Bureau.
“For the Indian edition, Fortune partnered with ABP Pvt., an Indian newspaper and magazine publisher and owner of three television news channels. Financial terms of the agreement weren’t disclosed.
“Fortune plans to start more local editions after next year, Perissi said, declining to be specific.”
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