Eric Savitz, who covers the tech industry for Forbes and who has been in journalism for nearly three decades, has resigned to accept a position in public relations.

On his Facebook page, Savitz writes, “I’m leaving Forbes to join the strategic communications firm Brunswick Group as a partner in the San Francisco office. While sad to leave behind a 29-year career in journalism, I am totally excited about this new chapter in my life.”

Savitz is the San Francisco bureau chief of Forbes, with the responsibility of leading editorial operations for the San Francisco office, while writing regularly for the Forbes web site and magazine. Eric joined Forbes from Barron’s, where he covered technology form the Palo Alto bureau since 2001.

He previously worked at Barron’s and Dow Jones from 1988-1998. Savitz also wrote the monthly Tech File column for Smart Money magazine form 2004-2006. At Barron’s, he launched Tech Trader Daily, a popular blog providing news, analysis and insights on technology investing, in 2005. He also took over the weekly Technology Trader column in 2006, while continuing to write his own blog.

Savitz has served as a copy editor at Dow Jones News Service, as well as a reporter for Dow Jones Professional Investor Report. From 1998-2001, between stints at Dow Jones, he served as executive editor of The Industry Standard, a San Francisco-based magazine covering the Internet economy.