Forbes names new chief revenue officer
by Chris Roush
Forbes Media announced the promotion, effective immediately, of the company’s senior vice president of digital advertising strategy Mark Howard to chief revenue officer.
In his new role, Howard will be responsible for the U.S. and European digital and print sales organization, marketing and advertising solutions.
Forbes Media chief revenue officer Meredith Levien is leaving Forbes to assume the role of executive vice president of advertising at The New York Times.
“Meredith has made very significant contributions to our success over the last five years, and we wish her well in her next venture,” said Mike Perlis, president and CEO of Forbes Media, in a statement. “Meredith and Mark have been close partners in driving our revenue strategy and seizing opportunities in the two hottest trends in advertising — programmatic buying and native advertising.
“Mark is one of the most knowledgeable people in the marketplace on native ads and, during his more than ten years at Forbes, has become well versed in what our brand stands for, selling print and digital, and the power of our content model and publishing platform. We look forward to his continued leadership.”
This past year marked Forbes Media’s best year-over-year digital advertising growth since 2006, with digital revenues for the company increasing 19 percent compared to 2011.
Last year, 10 percent of the company’s advertising revenues came from advertisers who incorporated BrandVoice, Forbes’ thought leadership platform, into their buys, and Forbes is projecting more than 20 percent of its ad revenue from BrandVoice by the end of 2013. And Forbes magazine’s print order flow is strong for 2013, the company said.