Forbes names new chief marketing officer


Jack Laschever has rejoined the Forbes as chief marketing officer, according to an announcement on Monday.

A 25-year veteran of the media industry, Laschever originally joined Forbes in July 2004, and left to serve DPEC Partners as a senior managing director of venture capital. At Forbes, he was vice president and group publisher overseeing ForbesLife and custom publishing.

“It’s exciting to have Jack back at Forbes, and I’m confident that he’ll make immediate contributions to the business,” said Kevin Gentzel, chief revenue officer at Forbes Media, in a statement.

Prior to joining Forbes, Laschever was president of the Miller Sports Group, publishers of Tennis, Cruising World and Sailing World. Laschever began his career in advertising sales with the launch of European Travel and Life, and then joined Esquire magazine. He also held several key positions at American Express Publishing, including associate publisher of Travel & Leisure and Publisher of Departures. He had also served as publisher of GQ.

Laschever replaces Jorge Consuegra, who has decided to leave the company to pursue new opportunities.